Adeline Yu
Marketing Assistant at Clé de Peau Beauté- Claim this Profile
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Cantonese Native or bilingual proficiency
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Chinese (Mandarin) Native or bilingual proficiency
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English Native or bilingual proficiency
Topline Score
Bio
Credentials
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International Baccalaureate
International BaccalaureateMay, 2022- Nov, 2024
Experience
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Clé de Peau Beauté
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United States
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Personal Care Product Manufacturing
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1 - 100 Employee
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Marketing Assistant
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May 2023 - Present
- Conduct competitor research to identify market trends, and new opportunities for growth. - Conduct extensive research on the behaviour, preferences, values, and attitudes of Gen Z consumers, leveraging insights to develop and execute more effective marketing strategies. - Assist in the development and execution of the La Symphonie de Synactif VIP event, which includes coordinating with relevant agencies and managing the RSVP. - Facilitate collaboration with Tatler Asia to create a magazine article and an event video that highlights remarkable moments of the event. Show less
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Shiseido
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Japan
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Personal Care Product Manufacturing
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700 & Above Employee
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Marketing Assistant
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Jul 2021 - Aug 2021
- Conduct competitor research to compare existing products on the market. - Facilitate in the creation of multiple WeChat articles to promote the launch of a new product and increase brand awareness. - Assist in the video shooting featuring popular Hong Kong band, Mirror. - Conduct comprehensive data analysis of a recent event to provide valuable insights for future initiatives. - Create a message hierarchy for a new product, to ensure consistent and effective communication across all channels. Show less
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Education
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2022 - 2026
University of Toronto - Rotman School of Management
Bachelor of Commerce - BCom, Business/Commerce, General -
2016 - 2022
Victoria Shanghai Academy
High School Diploma, International Baccalaureate
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