Experience

Little Farms

• Singapore
• Retail
• 1 - 100 Employee

• Head of Growth Marketing

  • Feb 2022 - Present



Ella by Crown Digital IO

• Singapore
• Retail
• 1 - 100 Employee

• Head Of Marketing

  • Feb 2021 - Jan 2022

  Telling the story of Ella, The Robot Barista. The first robotic barista in Singapore conceptualised, created and operate by Crown Digital. Rebranded Ella, to be the go-to coffee for commuters. Strategised and executed brand story for consumers and corporate story for fund raising. Worked with East Japan Railway to launch two Ellas in Tokyo, achieving more than $1million worth of media coverage. Worked closely with tech and product team to launch refreshed mobile application for Singapore, and localising content for Japan’s app. It was a wonderful year for me. Show less



Refinery Concepts

• Singapore

• Marketing Manager

  • Sep 2017 - Sep 2020

  - Develop brand strategies and tactics to get the word out about concepts I am handing such as Kinki Restaurant + Bar, The Pelican, Fat Cow, Oriole Coffee + Bar. Responsible in driving qualified traffic to our front door - Deploy successful marketing campaigns and own their implementation from ideation to execution -Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis - Produce valuable and engaging content for websites and blogs - Build strategic relationships and partner with key industry players, agencies and vendors - Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely - Oversee and/or execute marketing material, from website banners to hard copy collaterals. - Measure and report on the performance of marketing campaigns, gain insight and assess against goals - Analyze consumer behaviour on a quarterly basis and adjust email and advertising campaigns accordingly - Manage a team of Executives by building a culture that is fun and open. Taking care of their well-being, and making sure they hit the job satisfaction index. Show less



Reworld Media

• France
• Technology, Information and Internet
• 400 - 500 Employee

• Revenue Lead, Asia Pacific

  • Apr 2017 - Aug 2017

  -Business development in Singapore, Malaysia, Indonesia- Setting and meeting sales target -Hiring-Training-Overall finance and business operations- Regional A&P Specialises in- Sales Strategy- Content Strategy- Content Creation - Digital Advertising - Programmatic Display- Performance Marketing - Production - Marketing & Communications- Media Relations

• Business Director

  • May 2016 - Aug 2017

  Reworld Media through the use of engaging narrative content such as editorials, videos, quizzes on Marie France Asia and Be Asia, helps you understand Audience Behaviour, Online Socio and Demographics. Each reader on Be Asia and MF Asia spends an average of 6 mins on each site, and 7 pages per session. Campaign is much more optimised when digital data works hand in hand with content. Advertising displays will be more targeted and content will be more optimised. This formula proves to be performance driven - with a higher click through rates, engagement and conversion. My job scope : - increase revenue- setting of commercial strategy for asia.be.com & mariefranceasia.com- creating brand awareness for asia.be.com & mariefranceasia.com - managing of sales target, sponsorship budgets - account management - expansion across the region - establishing partnerships Show less

• Sr. Business Development Manager, AP

  • Feb 2015 - Apr 2016

  Reported to HQ in France directly. In charge of the revenue growth of mariefranceasia.com & asia.be.com



Mediacorp Pte Ltd

• Broadcast Media Production and Distribution
• 700 & Above Employee

• Senior Account Manager

  • Jan 2013 - Jan 2015

  Proposed and managed media buys from TV, Radio, Press, Digital and OOH. Major campaigns proposed and managed: -Singtel's Hawker Heroes, 2013 Radio, Press' - Singapore Grand Prix, 2013 Radio - Shell V-Power Car Decal Giveaway, Dec 2013 to Jan 2014 Radio, Press, Digital, OOH - Shell Lego Campaign, Aug to Oct 2014 Radio, Press, OOH, TV - Peugeot 308 Launch, Jan 2015 Radio, TV Consistently exceeds targets and expectations set. Proposed and managed media buys from TV, Radio, Press, Digital and OOH. Major campaigns proposed and managed: -Singtel's Hawker Heroes, 2013 Radio, Press' - Singapore Grand Prix, 2013 Radio - Shell V-Power Car Decal Giveaway, Dec 2013 to Jan 2014 Radio, Press, Digital, OOH - Shell Lego Campaign, Aug to Oct 2014 Radio, Press, OOH, TV - Peugeot 308 Launch, Jan 2015 Radio, TV Consistently exceeds targets and expectations set.



NTUC LearningHub

• Singapore
• Professional Training and Coaching
• 300 - 400 Employee

• Account Manager

  • Jun 2011 - Dec 2012

  Managed training road map for Corporate Clients such as NTUC Fairprice, Cheers Holdings, National Environment Agency etc. Hit and exceeded given monthly targets. Managed training road map for Corporate Clients such as NTUC Fairprice, Cheers Holdings, National Environment Agency etc. Hit and exceeded given monthly targets.



Japan Airlines

• Singapore, Tokyo

• Flight Attendant

  • Dec 2007 - Jan 2011