Experience

Framework Melbourne

• Digital strategist and website designer

  • Jul 2019 - Present

  This is my internship experience in the last semester of my Master of Advertising program. This internship experience was different from the typical internship. We had a project team called Entrepreneurs Edge Studio of seven people working with small entrepreneur Jess to launch her new product and brand. During the Entrepreneurial edge project, we had met with entrepreneurs from Framework, which is a unique co-working space for small entrepreneurs to start their business. The project gave us is to promote a brand-new product - Archley Book of Books. Archley is a kind of journal but has specific and useful functions. Archley is for the reader to record the books they have already read and listed down some books they want to read in the future. The designer - Jess from Framework is a great graphic designer with nine years’ experience. Jess firmly believes that reading is a pivotal method to gain knowledge and enhance the creativity of mind. Things we had down is about: Market research, Target audience research, Communication research, Campaign planning, Digital strategy and design planning, pitch deck and calender prepare for the project. I had attached the PPT we had down for Archley, please kindly check if your are interested about the job. We have made a comprehensive market research and promotion plan for the customer, and the customer feedback is very satisfied, and she is start to promote the product according to our project plan. I am mainly responsible for network strategy planning and website design in the team. The website design results are linked below. Through this project, I have mastered the skills of website production, video editing and image editing. It was an unforgettable project experience to me. Show less


HBA/Hirsch Bedner Associates
• Singapore
• Design Services
• 700 & Above Employee
• Marketing Assistant

  • Feb 2017 - Feb 2018

ADEMCO SECURITY GROUP
• Singapore
• Security and Investigations
• 100 - 200 Employee
• Senior Customer Service Officer

  • Oct 2013 - Jan 2017