Experience

Wadi Degla Holding

• Egypt
• Spectator Sports
• 300 - 400 Employee

• Sports Marketing Brand Manager

  • Dec 2021 - Present

• Sports Marketing

  • Feb 2020 - Dec 2021

• Head Of Design & Advertising Department

  • May 2019 - Dec 2021



AIMZ Egypt

• Spectator Sports
• 1 - 100 Employee

• Co-Founder & Marketing Manager

  • Mar 2017 - Feb 2019

  - Organised the International Schools Winter Football Cup in El Gouna, Red Sea (6 Editions). - Organised the U14 International Schools Spring Football Cup in El Gouna, Red Sea (5 Editions). - Launched the first football academy for girls in Egypt (300 member across three branches). - Designed promotional literature, including posters and flyers while managing branding for the events. - Helped more than 15 students to gain athletic scholarships in reputable Universities abroad. - Social media champion for all AIMZ Egypt social media platforms. Show less



Marriott International

• United States
• Hospitality
• 700 & Above Employee

• Marketing Manager

  • Apr 2016 - Feb 2017

  - Managed and implemented the annual hotel marketing plan. - Responsible for the hotel indoor & outdoor photoshoot. - Worked on all hotel collateral (in-line with the brand identity). - Responsible for all media relations, social media, e-commerce and loyalty marketing within the budget. - Managed all media relations activities and information, including photo library, brochures & newsletters. - Managed and implemented the annual hotel marketing plan. - Responsible for the hotel indoor & outdoor photoshoot. - Worked on all hotel collateral (in-line with the brand identity). - Responsible for all media relations, social media, e-commerce and loyalty marketing within the budget. - Managed all media relations activities and information, including photo library, brochures & newsletters.



Henkel

• Germany
• Manufacturing
• 700 & Above Employee

• Assistant Brand Manager & Media Assistant

  • May 2014 - Feb 2016

  - ATL & BTL briefing & execution. - Control and handle brand marketing budget. - Extract and analyze off-take, in-market sales and shipment data. - Analysis of current market trends, consumer insights and consumer needs to evaluate brands performance. - Implement all branding related projects and activities in order to drive and maintain high growth. - ATL & BTL briefing & execution. - Control and handle brand marketing budget. - Extract and analyze off-take, in-market sales and shipment data. - Analysis of current market trends, consumer insights and consumer needs to evaluate brands performance. - Implement all branding related projects and activities in order to drive and maintain high growth.



FP7 McCann

• United Arab Emirates
• Advertising Services
• 400 - 500 Employee

• Brand Designer (Matter Branding)

  • Jan 2011 - Nov 2012

  - Transformed branding ideas into communication material while also designing marketing pieces and promotional literature. - Gathered, analysed and disseminated client needs via an in-depth consultation. - Played a key role supporting Heinz Pasta packaging design, Sodic Real Estate Development’s advertising campaign and Freska Wafer’s packaging design. - Project managed the rebranding of Enjoy Juice, Milk, and Yoghurt on behalf of Gozour. - Supported the rebranding of Grand Cafe for Americana Group. - Gained invaluable to the rebranding of Heinz Tomato Sauce packaging. Show less



Fuenfwerken Design AG

• Design Services
• 1 - 100 Employee

• Summer Internship

  • Jun 2009 - Aug 2009

  - Worked on the design of Helmholtz-Zentrum Munchen Magazine. - The Brand Identity of Latin America & European Union Forum. - Design and Structure of Tessaro's webpage. - Worked on the design of Helmholtz-Zentrum Munchen Magazine. - The Brand Identity of Latin America & European Union Forum. - Design and Structure of Tessaro's webpage.