Adel El Mawla

Entrepreneur in Residence at Startupbootcamp
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Contact Information
us****@****om
(386) 825-5501
Location
Melbourne, Victoria, Australia, AU
Languages
  • English Full professional proficiency
  • French Full professional proficiency
  • Arabic Native or bilingual proficiency
  • Spanish Limited working proficiency

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Credentials

  • Diploma in Finance and Brokerage Management
    AAMC Training Group
    Mar, 2023
    - Nov, 2024
  • Certificate in Development and Land Use
    New York University
    Nov, 2020
    - Nov, 2024
  • Certificate in Construction Management
    Columbia University
    Oct, 2020
    - Nov, 2024
  • Certificate in Real Estate Investment Analysis
    New York University
    Dec, 2019
    - Nov, 2024
  • Certificate in Social Entrepreneurship
    University of Pennsylvania
    Sep, 2019
    - Nov, 2024
  • Certificate in Business Foundations
    University of Pennsylvania
    Jul, 2019
    - Nov, 2024

Experience

    • Netherlands
    • Venture Capital and Private Equity Principals
    • 100 - 200 Employee
    • Entrepreneur in Residence
      • Aug 2023 - Present

    • Lebanon
    • Education Administration Programs
    • 1 - 100 Employee
    • Co-Founder
      • Nov 2014 - Present

      -Developed the overall strategic direction of the company, in line with the vision and goals of the organization. -Provided strategic guidance and advice to the organization's leadership team. -Conducted market research to identify potential business opportunities and trends. -Built relationships with key partners and stakeholders. -Developed new products and services. -Developed the overall strategic direction of the company, in line with the vision and goals of the organization. -Provided strategic guidance and advice to the organization's leadership team. -Conducted market research to identify potential business opportunities and trends. -Built relationships with key partners and stakeholders. -Developed new products and services.

    • United States
    • Software Development
    • 1 - 100 Employee
    • Co-Founder
      • Apr 2022 - Present

      -Setup the strategic goals and objectives for the startup. -Prepared pitch decks and pitched to angel investors to secure growth funding. -Participated in 500 global accelerator and Google for startups programs with hands-on mentorship. -Recruited, trained, and managed a sales team, and ensured that everyone is working together effectively. -Oversaw the development of the product with the founder from ideation to launch Established partnerships with other businesses. -Created the sales pipeline on Pipedrive with some automation tools and workflows. -Analyzed data and conducted market research to define the product roadmap. Show less

    • Australia
    • Financial Services
    • 1 - 100 Employee
    • Commercial Real Estate Credit Analyst
      • Jul 2023 - Aug 2023

      Temporary role replacing someone to do the following: -Develop property financial modelling and analysis -Conduct risk assessment of potential deals -Prepare investment memorandums and reports -Follow up on progress claims and issue dispursement authorities to borrowers -Complete credit checks and due diligence for deals Temporary role replacing someone to do the following: -Develop property financial modelling and analysis -Conduct risk assessment of potential deals -Prepare investment memorandums and reports -Follow up on progress claims and issue dispursement authorities to borrowers -Complete credit checks and due diligence for deals

    • United Arab Emirates
    • Design Services
    • 1 - 100 Employee
    • Marketing Consultant
      • Jan 2023 - May 2023

      -Reviewed digital audits, brand discoveries and digital marketing plans submitted by marketing manager (search engine optimization, programmatic media, etc.). -Reviewed creative works of design team (brand identity, content creation, UX/UI etc.). -Consulted clients on their marketing requirements and strategies. -Reviewed digital audits, brand discoveries and digital marketing plans submitted by marketing manager (search engine optimization, programmatic media, etc.). -Reviewed creative works of design team (brand identity, content creation, UX/UI etc.). -Consulted clients on their marketing requirements and strategies.

    • Australia
    • Financial Services
    • Business Development Manager
      • Jan 2023 - Feb 2023

      -Reached out to leads who require financing. -Maintained and established new relationships with clients and lenders. -Ensured that all loan transactions are properly documented and executed. -Conducted market research to assess development opportunities. -Reached out to leads who require financing. -Maintained and established new relationships with clients and lenders. -Ensured that all loan transactions are properly documented and executed. -Conducted market research to assess development opportunities.

    • United Arab Emirates
    • Wellness and Fitness Services
    • Business Consultant
      • Dec 2020 - Mar 2022

      -Set up business KPIs, objectives, goals and milestones for each of the company’s divisions. -Reinvented the company’s position and go to market strategies following a thorough competitors’ research analysis. -Adopted an agile business model by building a remote marketing team. -Built a workflow on a project management software to manage all marketing activities. -Conducted business developed activities such as launching Amazon vendor accounts and signing partnership agreements in Saudi. -Re-established company’s accounting system and financial reporting. -Digitized one business division. -Trained sales team and provided necessary material and lead generation processes. -Managed the full due diligence process of an acquirer for one business division. Show less

    • United Arab Emirates
    • Real Estate
    • 1 - 100 Employee
    • Innovation Project Manager
      • Sep 2019 - Dec 2020

      -Created PropTech Community, an initiative that connects proptech innovators with enablers and invests in early stage startups to position Kaizen as an innovation leader and identify technological and investment opportunities. -Presented Proptech Initiatives supported by the company to the Dubai Land Department. -Moderated and participated in technology talks and thought leadership events. -Re-established the company’s positioning to become experience centric by introducing technologies that reduce service charges and offer a seamless experience to tenants. -Strategized with the CEO on a full-fledged property management platform to replace existing solutions in order to implement internally before rolling it out to the market to increase the company’s value for a future exit. -Liaised with third party service providers to generate additional revenues. -Developed a joint venture for a holiday homes business with MAG Global, a leading developer. Show less

    • United Arab Emirates
    • Education Administration Programs
    • 200 - 300 Employee
    • Executive Board Member
      • May 2019 - Aug 2019

      -Helped develop the innovation center business plan and key activities. -Created standard contractual agreements for members and term sheets for startups. -Planned training workshops and digitization process with multiple providers. -Mentored students’ startups to compete in regional innovation competitions. -Reached out to potential partners and members such as technology companies, venture capital firms and educational institutions and corporate to create partnerships and offer perks to members. -Presented innovation and ideation workshops and training seminars. Show less

    • Venture Capital and Private Equity Principals
    • 500 - 600 Employee
    • Entrepreneur in Residence
      • Jan 2019 - Mar 2019

      -Conducted market research to understand companies competitive landscape. -Led deep-dive sessions with each startup founders to monitor their weekly challenges and progress. -Identified business KPIs for each startup and formulated action plans and milestones. -Developed go-to-market, sales and pricing strategies. -Expanded Techstars network with universities alumni associations such as London Business school and Stanford. Initiated partnership discussions for Techstars with multinational corporate such as Sumitomo Corp. Helped startups to raise capital and negotiate term sheets with investors. Show less

    • Real Estate
    • Co-Founder / CEO
      • Jan 2017 - Aug 2018

      -Led the acquisiton process of the company by a leading real estate brokerage company. -Established the valuation methodology and assumptions with the data scientist. -Uplifted the company’s image through new branding and marketing activities. -Identified the product market fit and monetization strategy. -Developed the product roadmap with the CTO. -Launched a series of 2D animated educational videos to educate investors about the real estate market in Dubai. -Represented the company on leading media channels (Media 1, Media 2) -Presented and participated in global real estate events such as Cityscape. -Participated in StartupBootCamp program and were selected in the top 20 innovative startups in the GCC. -Built business relationships and partnerships with leading industry leaders. Show less

    • Lebanon
    • Advertising Services
    • Founder / Managing Director
      • Jul 2015 - Jun 2018

      -Directed research-grounded processes to formulate marketing strategies. -Adopted with the digital marketer objective-oriented tactical campaigns and activities. -Managed development projects such as listing platforms, websites etc. and formulated actionable data and insights for clients. -Developed lead generation tactics and sales funnel strategy to acquire new customers. -Researched clients’ products and conducted training workshops in different businesses to increase their bottom line figures. Show less

  • Fouad Sarkis
    • Istanbul, Turkey
    • Co-Founder / Production Manager
      • Feb 2013 - Jul 2014

      -Exited the company in 2019 -Created production plans, which included scheduling, deadlines, and goals for the team. -Managed the budget for the production process, which includes material costs, labor, and overhead -expenses. -Procured material required for the production process, such as fabrics, embellishments, and other -materials. -Oversaw the production team, which includes designers, pattern makers, seamstresses, etc. -Evaluated the production process to make necessary improvements to increase efficiency and reduce costs. -Assisted in organizing more than 10 fashion shows globally and the opening of more than 30 stores across 17 countries -Ensured that all company processes are aligned with the company's goals and objectives and upcoming collections. Show less

  • AM productions
    • Beirut Governorate, Lebanon
    • Founder
      • Jun 2009 - May 2013

      -Created events plans including budget, venue, theme, and timeline. -Identified and hired vendors for the events such as caterers, decorators, photographers, and entertainers. -Promoted the event through various channels such as social media, advertisements and promoters. -Coordinated the logistics of the event. -Managed the attendee experience from registration to on-site management. -Created events plans including budget, venue, theme, and timeline. -Identified and hired vendors for the events such as caterers, decorators, photographers, and entertainers. -Promoted the event through various channels such as social media, advertisements and promoters. -Coordinated the logistics of the event. -Managed the attendee experience from registration to on-site management.

Education

  • University of Adelaide
    Master's degree, Property
    2021 - 2022
  • American University of Beirut
    Bachelor of Engineering - BE, Civil Engineering
    2009 - 2013

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