Experience

Prime Atlantic Limited

• Nigeria
• Oil and Gas
• 1 - 100 Employee

• Manager, Marketing and Corporate Communications

  • May 2023 - Present



Emblue Africa

• Nigeria
• Advertising Services
• 1 - 100 Employee

• Lead Consultant, Creative Strategy & Brand Development

  • Jun 2011 - Present

  • Helped the business achieve significant results by identifying process improvements and implementing strategic sales and marketing strategies. • Oversaw brand architectures refresh for clients while leading strategy and creative execution. • Created brand communication strategies for existing and new businesses while managing the effective exectution. • Developed the new face and philosophies of the Terragon brand, which increased brand affinity by over 3000%. • Championed Terragon "We Know" Campaign that improves brand visibility and affinity by over 1200%. • Spearheaded and single-handedly created the brand assets and Master Visuals for the Terragon brand. • Created and managed the execution of all brand refresh and communication assets for top international brands such as Workforce Group Companies - Workforce Learning, Workforce Resourcing, Africa Ally, The Zone, Staffing&Co, Businesss&HR among others Show less



Corporate Functions

• Lagos, Nigeria

• Lead, Brand & Marketing Communication

  • Dec 2011 - Present

  • Served as the Lead Creative Consultant, Marketing Strategist and Art Director. • Directed brand management, PR, media relations, corporate positioning, product launches, sales collateral and marketing. • Led a team of creative personnel to develop various marketing campaign strategies for both existing and prospective clients. • Spearheaded the development of different creative content for both digital and traditional media while managing the brand assets for all clients. Developed brand architecture and maintained adherence to all the brand guidelines. • Produced record-high marketing campaign response rates and execute successful product launches. Show less



inq. Edge

• Mauritius
• IT Services and IT Consulting
• 200 - 300 Employee

• Marketing Specialist: Creative Strategy, Brand & Marketing Communication,

  • Mar 2020 - Apr 2023

  • Developing annual marketing strategy, execution plans and managing associated budgets. • Developing creatively engaging content, collaterals and other marketing assets for the brand's propositions, products, and services. • Developing Go-To-Market Strategy to help the product team launch or relaunch solutions. • Working closely with agencies and personally creating marketing materials to aid engagement and target conversion across all marketing channels and other digital assets. • Collaborating with PR and media agencies to deliver a compelling brand narrative while ensuring the maintenance and alignment to the brand guidelines. • Conducting constant research on competitors and up-to-date trends on brands, people, behaviours and social media. • Single-handedly developed and managed the execution of the company's rebranding strategy while creating over 85% of all brand assets which saved the business over 300,000GBP. • Created the strategy that helps redefined the brand's target audience and their pain/passion points thereby improving communication interaction by 4000% • Transformed some of the internal/external processes from physical to digital and this comes in handier during the heat of COVID-19, this reduces customer and employee’s response time by 65%. • Grew brand presence and interactions across all social platforms from zero without a budget. • Oversaw the growth of a completely unknown brand to rank first on social media interactions, popularity, and followership among competitors. Created new initiatives that improve the website visit by 136% in one year with little to no budget. • Managed the employee sales engagement initiative/project that delivered about 5 Million GBP in business revenue. Show less



Vodacom Business Nigeria

• South Africa
• Telecommunications
• 1 - 100 Employee

• Marketing Officer: Brand Communication, Product Marketing, Sponsorship & PR

  • Sep 2018 - Apr 2023

  • Created marketing materials to aid target conversion across all marketing channels and other digital assets. • Developed and deployed creative visuals across all digital platforms while collaborating with digital agencies to create social media content & designs weekly – review to ensure brand consistency, concept delivery and minimize errors. • Suggested ideas that shape the brand positioning and narrative while targeting the proper audience and analyzing marketing key performance indicators. Assisted with the development of annual marketing plans and associated budgets. • Designed and managed corporate events, sponsorship, and CSR while ensuring all events and adequately branded and in line with the brand guideline. • Created marketing materials to aid target conversion across all marketing channels and other digital assets. • Developed and deployed creative visuals across all digital platforms while collaborating with digital agencies to create social media content & designs weekly – review to ensure brand consistency, concept delivery and minimize errors. • ideas that shape the brand positioning and narrative while targeting the proper audience and analyzing marketing key performance indicators. • Assisted with the development of annual marketing plans and associated budgets. • Revamped the communication assets into a digital tool. • Liaise with the Technology and Finance team to develop a payment tracking platform that improves debt recovery by 800%. Show less



Slum2School Africa

• Nigeria
• Non-profit Organizations
• 1 - 100 Employee

• Team Lead, Design and Brand Management

  • Aug 2017 - Apr 2021

  • Led a team of strategist, copy writers and graphic designers. • Developed compelling communication strategies, key visuals that communicate brand essence to all our intended stakeholders (public, partners, volunteers etc.) while ensuring that all materials are brand aligned. • Worked with development team to creatively build all brand assets. • Worked closely with the Executive Director & Founder to define strategies for new partnerships and ideas to generate revenues. • Mentored over 90 slum children in Digital Skills Show less



DREAM MESH LTD (Now Nuture Technology)

• Lagos

• Creative Executive – Brand Development Lead

  • Oct 2016 - Dec 2017

  • Oversaw and implemented the brand development strategy for internal products as well as external businesses. • Liaised with the product development team to build creative interfaces for the iOS/Android app. • Ensured all marketing assets and communication are creatively branded and in adherence to the brand guideline. • Worked closely with the Managing Director to manage marketing budgets and direction. • Draft and produce all the brand elements and UI/UX function whilst working closely with other designers/copywriters/project managers. Show less



Godrej Nigeria

• Nigeria
• Manufacturing
• 100 - 200 Employee

• Creative Executive

  • Oct 2015 - Oct 2016

  • Worked as creative design executive, day to day was balanced by the hundreds of aesthetic elements and technical events required to make designs great but function well and resonate with users. • Responsible for creating key visuals for day to day marketing communication. • Translated the contents generated by the copywriters into a compelling visuals that drives home brand values and induce uptake of both both Darling and Tura Brand. • Gained experience in turning company digital creatives into interactive journey, whilst exploring the needs for a balanced Brand Personality. • Creatively developed product packages and other brand assets. Show less