Adebowale Ajayi

Head of Marketing at Growth Idea
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Contact Information
us****@****om
(386) 825-5501
Location
London Area, United Kingdom, UK
Languages
  • English Full professional proficiency
  • Yoruba Professional working proficiency

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5.0

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Okafor Elvis C.

PD (as I'd fondly call Debo) is an astute, certified Project Manager and Digital Transformation expert with over 15 years of quality work to his honor. Over the years of knowing and learning from him, I find him to be an Ingenious Ideation Lead across various industries. He embodies complex ideas and demystifies them enough to make them fun to run with. In our two years of working together, we took on several high profile timely projects across various sectors and industries, and delivered on all, successfully. Debo is a master of his art and a reinventor. I strongly recommend him to anyone looking to work with a competent and reliable hand.

Ibukun Onitiju

Having Debo in my team gave us the required breakthrough as we scaled the training arm of the business where was Head of RDM Academy. Debo uniquely combines strategy, sales, project management and business acumen with his Digital Marketing skills. He is versatile and able to adapt to changing work environments quickly. While working together Debo seamless moved between departments to add value, ultimately heading the training arm of the business to build the digital capability of clients. His consultative approach makes clients warm up to and trust him to help them overcome their digital challenges. I highly recommend Debo to any organisation looking to unlock growth leveraging digital.

Wale Tejumade, AdEd, FIMCB

Debo is a very fantastic and an exceptional project manager and consultant. He possesses an unusual capacity for "excellent execution" of projects under his purview. This makes him outstanding. He's got a great sense of humour too. Debo is an incurable optimist.

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Credentials

  • Product Analytics Micro-Certification
    Product School
    Jun, 2022
    - Nov, 2024
  • Growth Marketing
    TestDome
    May, 2021
    - Nov, 2024
  • Facebook Certified Creative Strategy Professional
    Facebook
    Jan, 2021
    - Nov, 2024
  • Email Marketing Certification
    HubSpot Academy
    May, 2019
    - Nov, 2024
  • Certified Digital Marketing Professional
    Digital Marketing Institute
    Nov, 2017
    - Nov, 2024
  • Project Management Professional
    Project Management Institute
    Apr, 2012
    - Nov, 2024
  • Google Ads Fundamentals
    Google
    May, 2019
    - Nov, 2024

Experience

    • United Kingdom
    • Business Consulting and Services
    • 1 - 100 Employee
    • Head of Marketing
      • Aug 2022 - Present

      I lead the marketing team and all marketing activities at Growth Idea including consulting for Medium Scale Companies. I lead the marketing team and all marketing activities at Growth Idea including consulting for Medium Scale Companies.

    • United Kingdom
    • Retail Health and Personal Care Products
    • 1 - 100 Employee
    • Senior Growth Marketing Manager
      • Apr 2022 - Jun 2022

      At Malaberg, I am responsible for growth and sales via the Facebook Customer Acquisition channel. At Malaberg, I am responsible for growth and sales via the Facebook Customer Acquisition channel.

  • Endive Projects
    • Lagos, Nigeria
    • Project Manager
      • 2012 - May 2022

      At Endive Projects, we execute different Projects for clients and manage the projects, communications, stakeholders, reporting among others At Endive Projects, we execute different Projects for clients and manage the projects, communications, stakeholders, reporting among others

    • Nigeria
    • Advertising Services
    • 1 - 100 Employee
    • CEO
      • Apr 2018 - Feb 2022

      Full Stack Digital Marketing Expert | Search Engine Optimization | Social Media Marketing | Content Marketing | E-mail Marketing | Digital Marketing Training and Certification| Web Design I currently manage campaigns for multiple organizations delivering on ROI for brands and driving them close to their marketing objectives. In 2019, I delivered a campaign for AXA in Nigeria (Stay in the Picture campaign). On the campaign, we generated; A 250% increase in sales in 1 month 1045% increase in enquires A 45% increase in SOV (Share of Voice) among insurance companies in Nigeria. In 2018, I consulted for a Startup providing domestic support called EveryNanny. We worked with them creating their growth strategy and implementing it. in 3 months: * We delivered over 200 customers, this was 200% of their goal for the period. Show less

    • Head, RDM Academy
      • Jun 2017 - Mar 2018

      RDM Academy is the training and personnel development arm of Ringier Africa. I lead the team and built a business from scratch. We grew to deliver our services in 4 African markets, turned RDM Academy from a cost centre in the business to be a very profitable unit and I achieved this with a lean team. We were the leanest team across the Ringier Africa business vertical and we were the most profitable in terms of cost vs profit ratio across the organization. RDM Academy is the training and personnel development arm of Ringier Africa. I lead the team and built a business from scratch. We grew to deliver our services in 4 African markets, turned RDM Academy from a cost centre in the business to be a very profitable unit and I achieved this with a lean team. We were the leanest team across the Ringier Africa business vertical and we were the most profitable in terms of cost vs profit ratio across the organization.

    • Senior Digital Strategist
      • Jan 2017 - Mar 2018

    • Senior Sales Executive
      • Dec 2016 - Mar 2018

  • Exclusive Technology
    • Lagos, Nigeria
    • Co-Founder & Director of Marketing
      • Apr 2012 - Jan 2015

      I led the marketing and sales team for a hardware technology startup in Lagos Nigeria. We installed hardware to enable security in buildings and vehicles. I led the marketing and sales team for a hardware technology startup in Lagos Nigeria. We installed hardware to enable security in buildings and vehicles.

    • Project Analyst
      • Sep 2011 - Mar 2012

    • Project Analyst
      • Nov 2010 - Aug 2011

Education

  • Digital Marketing Institute
    Professional Diploma in Digital Marketing, Marketing
    2017 - 2017
  • Obafemi Awolowo University
    "Bachelor of Science", Mechanical Engineering
    2003 - 2010

Community

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