Experience

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• Brazil
• Business Consulting and Services
• 100 - 200 Employee

• Senior Performance Marketing Specialist

  • Apr 2020 - Present

  • Revamping the performance marketing strategy by redefining targeting and creative, developing best practices and introducing automated solutions for in-house marketing campaigns. • Leading key projects within the in-house performance marketing team, including hiring, training, conducting workshops and the day to day management of the team projects while ensuring aggressive growth targets are met. • Planned, Coordinated and supervised the launch of performance marketing campaigns (30+ different countries). • Providing detailed feedback on new technological tools, new features and planning the roadmap for partners such Facebook, Twitter and others. • Monitoring project members’ accounts to identify growth opportunities and ensure that my recommendations and best practices are kept. • Defining and writing specifications for technological in-house tools (such as Smartly.IO) to analyse and improve performance marketing campaigns. • Delivered 510% growth in performance marketing sales whilst reducing CPA by 24% through testing new innovative ad solutions for acquiring new customers • Lead junior performance marketing team into new territories and achieved success by completely changing the entire performance marketing strategy, I was responsible for 156% YoY growth while reducing CPA by 57%. Show less



Global Savings Group

• Germany
• Technology, Information and Internet
• 400 - 500 Employee

• Paid Social Media Specialist

  • Jan 2017 - Mar 2020

  Global savings group is one of the UK's leading publishers, based in Islington London with offices in Germany, France, Netherlands, USA and Spain. Global savings group is a performance marketing company which means driving sales straight-off is at the core of the business. Just a few of the techniques used include utilising voucher and cashback sites, price comparison and shopping sites, search, retargeting, remarketing, call tracking, content publishing, blogging, tweeting and email marketing. Specifically, my role consisted of the following core activities: Pitching to prospective advertisers (merchants) via telephone, email, Skype and face-to-face with a view to selling them in to the golbal savings publisher sites. These were advertisers within most sectors, some of the key sectors include: Fashion, Travel, Automotive, Business, Financial, Tech / Comms. etc. Planning affiliate marketing campaigns using a variety of digital media and tools our network of publishers can offer. I used tools such as Google Analytics, Similar Web and Experian Hitwise to gather metrics and mosaics of data to then utilize in marketing plans for clients. Meeting and strengthening existing and also forging new partnerships and relationships with Agencies for the network. Strategic partnership management with publishers within, but not exclusive to, PPC/Search, Retargeting, Remarketing, Vouchercode, Cashback, Comparison, Lead-gen. etc. Attended industry events both domestically and internationally to further promote Webgains and network with key figures within affiliate marketing and related industries. Promoted and represented the GSG publisher network in any other way possible, whether this be online via social media, via email-marketing or affiliate days and meetings. Show less



Webgains

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Sales and Affiliate Marketing Manager

  • Jun 2014 - Dec 2016

  Responsibilities - Closing 21k per month minimum. With a monthly target of 4 new business deals. - Proactively prospecting and selling affiliate marketing services via telephone, email and networking events. Mainly focusing on ecommerce B2C retail businesses and brands. - Negotiating and managing legal contracts to meet both client and business expectations. Working with client business margins against our annual costs and sales revenue projections. - Creating presentations for brands and pitching our services over face to face meetings. - Creating revenue forecasts, graphs and reports in excel. Presenting via email and power point. - Strategically analysing and reporting on similar sector campaigns to clients. - Matching our services with the needs of international brands locations. Providing data and information about publisher reach per geo-locations. - Developing relationships with key agencies for referral business. - Pro actively managing top tier accounts. - Growing and developing our own client accounts into multichannel retailers. - Working with all key UK Affiliate networks and retailers. - Negotiating cash back and voucher code offers. - Strategically managing, analysing and reporting on campaigns to clients. Show less



BULLSEYE MEDIA

• United States
• Media Production
• 1 - 100 Employee

• Business Development Manager

  • Aug 2012 - Nov 2013

  Business development manager My duties and experience: • Closing 5 or more new business deals every month on average. • Generating my own leads and developing new business through cold calling. • Creating presentations and proposals and closing high ticket sales face to face. • Creating video presentations for potential clients that audited their website, SEO or PPC. • Meeting and outperforming monthly strict sales targets and specific KPI’s. • Upselling clients into Web design, SEO, Reputation Management and PPC Marketing packages. • Organising my time by synchronising my phone with google calendar and Microsoft Outlook. Show less