Experience

The Hook Creative Agency

• Nigeria
• Advertising Services
• 1 - 100 Employee

• Partner

  • Mar 2018 - Present

  www.thehook.ng www.thehook.ng



Bayo Owosina Photography

• Documentary Story Teller

  • Jan 2017 - Present

  ICP New York 2020 | Documentary with special interest in Causes. ICP New York 2020 | Documentary with special interest in Causes.



Adweek

• United States
• Technology, Information and Media
• 100 - 200 Employee

• Adweek Executive Mentee 2020

  • Dec 2019 - Jan 2020



DDB Lagos

• Advertising Services
• 1 - 100 Employee

• Assistant Creative Director

  • Nov 2015 - Mar 2018

  While working on brands across industries: Financial, Telecommunications, Agricultural, IT and FMCG,Awards garnered are:African Cristal Award 2017 Regional1 Sapphire- Infinix lion1 Emerald_ Infinix dancerAfrica1 Sapphire - Infinix lion While working on brands across industries: Financial, Telecommunications, Agricultural, IT and FMCG,Awards garnered are:African Cristal Award 2017 Regional1 Sapphire- Infinix lion1 Emerald_ Infinix dancerAfrica1 Sapphire - Infinix lion



X3M Ideas

• Nigeria
• Advertising Services
• 1 - 100 Employee

• Deputy Manager (Art Director)

  • Jan 2014 - Oct 2015

  While aligning with the required guidelines for brands, I was responsible for- - Advertising concepts - Advertising Layouts; print and outdoor- Direction of Photography- Typography - website layout designs- merchandising materials design- social media presenceAs part of different teams, we have pitched and won various accounts including but not limited to Diamond Bank Nigeria and Etisalat Nigeria.I rebranded the corporate collaterals for X3M Ideas including the Website.Some of the numerous successful projects in whichI played key roles include but not limited to;Diamond Bank Voters Campaign, 2015Oando World Water Day Campaign, 2015Chivas Regal Father's Day Campaign, 2015Association of Advertising Agencies of Nigeria-AAAN Voters' Awareness Campaign, 2015Lagos State Horn-Free Day Campaign, 2014Nigerian Idol Campaign, 2014Dangote 3X Cement Launch Campaign 2014Project Alert Campaign against Women Abuse, 2014Etisalat EasyCliq campaign, 2014Supersport Basketball League, 2014Supersport/Mnet Corporate Office Branding, 2014Diamond Bank 'You Need a New Bank' Campaign, 2014First Bank Calendar, 2013Etisalat Award for Innovation 2013

• Assistant Manager (Art Director)

  • Aug 2012 - Jan 2014



Lowe Lagos

• Art Director

  • Apr 2011 - Jul 2012

  As part of the Nigerian Breweries team- Star and Maltina, I took a leading role in generating ideas, creating concepts and executions that align with the Brand. Major ProjectsStar Trek, Star Mega Jam, Star Quest, Star Mega Promo.From strategy to execution, as part of a 2 man team, I created the 'NIGERIA ROCKS' Campaign for Star. The verifiable results were outstanding.Other Brands worked on areUnilever: Omo, Sunlight, House of Chi: Chi Exotic.Joint Tax Board