Addison Lentz

Creative Associate at Counter Culture Coffee
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Contact Information
us****@****om
(386) 825-5501
Location
Durham, North Carolina, United States, US

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Credentials

  • Digital Engine Certified
    The Digital Engine by InGen Marketing
    Apr, 2022
    - Sep, 2024

Experience

  • Counter Culture Coffee
    • United States
    • Food and Beverage Services
    • 1 - 100 Employee
    • Creative Associate
      • Jun 2022 - Present

    • Marketing Intern
      • May 2021 - Jun 2022

      Conceptualized and executed fresh photo and video content for both Counter Culture Coffee and NPR Coffee Club. Participated in weekly marketing brainstorm meetings and collaborated with Social Media Manager and Junior Designer for content generation.

  • Self-employed
    • Real Estate
    • 1 - 100 Employee
    • Freelance Photographer and Videographer
      • Aug 2018 - Present

      Worked with clients to create product, wedding, portrait and music visuals. Worked with clients to create product, wedding, portrait and music visuals.

  • The Digital Engine by InGen Marketing
    • United States
    • Higher Education
    • 1 - 100 Employee
    • The Digital Engine Live Practicum
      • Jan 2022 - Apr 2022

      Built a WordPress website, complete with weekly blogging and multiple form creations, designed to pull users in from social media posts highlighting my blog material. Through online forms, users subscribed to my weekly email as well as completed additional destination goals, which were all tracked through Google Analytics. Weekly auditing of these analytics, along with social platform and email analytics helped me create digital online strategy through a live online practicum of created and curated content around a topic of my choice. Creating my own brand, I learned how to build an online marketing campaign that drives online lead generation. Show less

  • Darling Media
    • United States
    • Media Production
    • 1 - 100 Employee
    • Communications Intern
      • Jun 2021 - Aug 2021

      Planned, shot and edited videos promoting various Darling products. Managed Darling’s Pinterest account. Provided subscribers with personal engagement through Attentive, Darling's text messaging platform. Worked with the team to promote brand partnerships as well as the release of a new subscription product, The Darling Box. Planned, shot and edited videos promoting various Darling products. Managed Darling’s Pinterest account. Provided subscribers with personal engagement through Attentive, Darling's text messaging platform. Worked with the team to promote brand partnerships as well as the release of a new subscription product, The Darling Box.

  • CAPITAL M MEDIA
    • United States
    • Advertising Services
    • 1 - 100 Employee
    • On Site Photographer + Digital Creator
      • Jan 2019 - Jan 2020

      Shot and edited behind the scenes photo and video content for the Capital M Media segment at the WSMV-TV station in Nashville, Tennessee. Shot and edited behind the scenes photo and video content for the Capital M Media segment at the WSMV-TV station in Nashville, Tennessee.

Education

  • Belmont University
    Bachelor of Science - BS, Motion Pictures, Marketing, and Journalism
    2018 - 2022
  • Novi High School
    2014 - 2018

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