Tanya Smith

Owner/Creator at Addelise Inc.
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Location
Geneva, US

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Experience

    • United States
    • Graphic Design
    • 1 - 100 Employee
    • Owner/Creator
      • Nov 2016 - Present

      Geneva, Illinois Creatives chasing the dream through branding and design. We work with our clients by combining our design expertise with your passion to build thoughtful brands that have purpose and intention so you can bring your brand into the world with confidence. We have worked in various industries and spaces serving clients in the following industries: Craft Spirits, Wedding Venues, Restaurants, Software, Insurance, Consultants, Chiropractic, Landscape Design, Start-ups, Automotive, Artistry… Show more Creatives chasing the dream through branding and design. We work with our clients by combining our design expertise with your passion to build thoughtful brands that have purpose and intention so you can bring your brand into the world with confidence. We have worked in various industries and spaces serving clients in the following industries: Craft Spirits, Wedding Venues, Restaurants, Software, Insurance, Consultants, Chiropractic, Landscape Design, Start-ups, Automotive, Artistry, Products, Metal Fabrication, Paper Industry, Non-for-Profits, Distillery, Home Redesign/Remodel, Mapping GIS, Photography, Farm Market, Appraisers, and more. We become experts in what you do and create your vision. WEB DESIGN WEB DEVELOPMENT BRANDING PRINT SOCIAL MEDIA E-COMMERCE GOOGLE BUSINESS PROFILE GOOGLE ANALYTICS GOOGLE SEARCH CONSOLE GOOGLE TAG MANAGER TRADESHOW BOOTH DESIGN COMPANY ACCESSORIES & APPAREL DESIGN/SOURCING Show less

    • Marketing Director
      • May 2018 - Aug 2020

      Baraboo, Wisconsin Driftless Glen Distillery is an Inc. 5000 Fastest Growing Company, ranking in the Top 500 at No. 316. We are an American Craft Distillery that is making even the glencairens that the whiskey flows into, thirstier for more – and winning the hearts of Americans. Our Distillery has quickly become one of the largest most recognized Distilleries in the Midwest and is becoming more broadly recognized as a leading Craft Distillery in the United States. The production and distribution of Driftless Glen… Show more Driftless Glen Distillery is an Inc. 5000 Fastest Growing Company, ranking in the Top 500 at No. 316. We are an American Craft Distillery that is making even the glencairens that the whiskey flows into, thirstier for more – and winning the hearts of Americans. Our Distillery has quickly become one of the largest most recognized Distilleries in the Midwest and is becoming more broadly recognized as a leading Craft Distillery in the United States. The production and distribution of Driftless Glen is impressive. We have close to 5,000 barrels aging to perfection on-site within our distillery, handcrafted by our team. In addition, Driftless Glen spirits distribution and reach is broadening nationwide. We are currently carried in retailers, restaurants, and bars throughout the Midwest with planned expansion to cover all 50 states. Bourbon and Rye Whiskey make up a large percentage of production and the distillery’s location make ideal conditions for aging these spirits, in Baraboo, WI. Our portfolio of spirits is impressive as we also distribute our Brandy, Vodkas, Gins and Moonshines. Quality and craftsmanship were clear notes from the beginning, and the legs of our spirits are sustaining and strengthening the vibrant signature style that Driftless Glen is being recognized for, as a world-class distillery. Our spirits are created, aged, bottled and labeled within our distillery. Each bottle imprinted with the fingerprints of the owners Renee and Brian Bemis. In the spring of 2015 a beautiful restaurant, bar and gift shop was opened on site. The restaurant and bar overlook the Baraboo River with a patio. Distillery guided tours are available daily. Driftless Glen is located only 20 minutes from Wisconsin Dells, one of the state’s most popular tourism areas. You can search on our site, driftlessglen.com to see where we are carried and check back regularly for areas near you. Show less

    • United States
    • Non-profit Organizations
    • 1 - 100 Employee
    • Board of Directors/Creative Director
      • Aug 2017 - May 2018

      I led the creative direction and branding efforts. I continue to manage the brand design with my team. Logo Design Web Design Web Development Social Media Branding Website Integration Google Search Console Google Analytics Blogging Board Member Continued Web and Design Developments

    • United States
    • Software Development
    • 1 - 100 Employee
    • Vice President of Sales and Marketing
      • Jan 2013 - Oct 2016

      Sycamore, Illinois During my eight years at DEVNET, I was able to change the face of the company elevating their brand as being recognized as an industry leader/household name. I effectively revamped the government procurement and proposal development process and successfully implemented solid metrics with which DEVNET was shortlisted and became the successful bidder for the majority of the proposals I wrote. I opened up four new states, helped sign the largest clients, spearheaded the international expansion… Show more During my eight years at DEVNET, I was able to change the face of the company elevating their brand as being recognized as an industry leader/household name. I effectively revamped the government procurement and proposal development process and successfully implemented solid metrics with which DEVNET was shortlisted and became the successful bidder for the majority of the proposals I wrote. I opened up four new states, helped sign the largest clients, spearheaded the international expansion into Canada and added the companies print services division all while managing the brand and sales team. - During tenure with the company, revenue increased by 50%, responsible for opening up four new market territories out of eleven and discovery of the company’s largest client. - DEVNET Board of Directors Member - Corporate Secretary - Responsible for market and brand strategy for the corporation and its subsidiaries. - Directed changes to the corporate vision, mission, strategy, and corporate strategic planning process to include both market and customer focused philosophies. - Spearheaded international expansion, resulting in the formation of DEVNET Incorporated’s subsidiary company DEVNET Canada Systems Inc. - Created and oversaw the company’s Printing and Mailing Services Division. - Responsible for managing the acquisition, build-out, expansion and move to our new corporate headquarters. - Proposal development in response to RFI/RFP’s and all company price proposals. - Managed the marketing budget, sourced vendors, established and maintained company partnerships. -Managed social media platforms and press releases. -Directed creative team on brand related decisions, design directions, advertising, promotional, print and web identity. - Initiated and developed strategies and functions for brand management, e-business, and knowledge management resulting in better visibility, reach and information flow.

    • Marketing Director
      • Jul 2008 - Jan 2013

      Sycamore, IL Market DEVNET Edge Solutions, Manage Company Partnerships, Respond to RFI's and RFP's, Brand Management, Coordinate Tradeshows and Corporate Events - Coordinated off-site accommodations, transportation and registration for over 30 conferences per year. - Established and monitored marketing budgets. Approved invoices, maintained financial records, and prepared reports. - Re-branded the company’s look, feel and all marketing material. - Responsible for campaign creation, social… Show more Market DEVNET Edge Solutions, Manage Company Partnerships, Respond to RFI's and RFP's, Brand Management, Coordinate Tradeshows and Corporate Events - Coordinated off-site accommodations, transportation and registration for over 30 conferences per year. - Established and monitored marketing budgets. Approved invoices, maintained financial records, and prepared reports. - Re-branded the company’s look, feel and all marketing material. - Responsible for campaign creation, social media marketing, online and print marketing, lead generation and proposal writing.

    • United States
    • Retail
    • Marketing Coordinator
      • Dec 2007 - Jul 2008

      Downer Grove, IL - Managed multiple campaigns with partners including McDonalds, Kohls, Target, Allstate, Southwest, United and NextJump. - Tailored marketing strategies to customer base through careful product selection and servicing needs. - Coordinated meetings with key business partners to present on current operations and potential opportunities. - Worked with graphics team on creative web/print promotions, making final decisions and html changes. - Responsible for completing the Marketing… Show more - Managed multiple campaigns with partners including McDonalds, Kohls, Target, Allstate, Southwest, United and NextJump. - Tailored marketing strategies to customer base through careful product selection and servicing needs. - Coordinated meetings with key business partners to present on current operations and potential opportunities. - Worked with graphics team on creative web/print promotions, making final decisions and html changes. - Responsible for completing the Marketing Departments month end accounting and reporting figures. - Focused on establishing and maintaining relationships with new and existing business partners. Show less

    • United States
    • Advertising Services
    • 400 - 500 Employee
    • Human Resources Specialist
      • 2006 - 2007

      DeKalb, IL - Coordinated off-site accommodations, transportation, and welcoming gifts for Leadership Summit. - Arranged on-site logistics for the following events: Annual Leadership Incentive Summit, Health & Wellness seminar, “The Pursuit of Happiness” Movie Event, Quarterly conferences, and orientation. - Established and monitored budgets. Approved invoices, maintained financial records, and prepared reports. - Created and distributed brochures and promotional information detailing special… Show more - Coordinated off-site accommodations, transportation, and welcoming gifts for Leadership Summit. - Arranged on-site logistics for the following events: Annual Leadership Incentive Summit, Health & Wellness seminar, “The Pursuit of Happiness” Movie Event, Quarterly conferences, and orientation. - Established and monitored budgets. Approved invoices, maintained financial records, and prepared reports. - Created and distributed brochures and promotional information detailing special events. - Led a monthly company meeting introducing open enrollment information, policy changes, benefits, and Employee Assistance Programs. Organized implementation of a companywide benefit website. - Served on the Management Board that coordinated company sponsored community service events. - Conducted new employee orientation, assisted with benefit selection, processed payroll and new hire paperwork, administered COBRA for former employees, and managed confidential documents. Show less

    • United States
    • Financial Services
    • 700 & Above Employee
    • Benefit Analyst
      • 2005 - 2006

      Managed 401k plans/enrollments for hospitals and several other companies. - Enrollment - Fund Allocation - Administration - Dividends - Payouts - Loan Processing - Loan Payment Plans - Customer Service

Education

  • Northern Illinois University
    Business Management, Business Administration and Management, General
    2002 - 2004
  • Northern Illinois University - College of Business
    Bachelor of Applied Science (B.A.Sc.), Business Management/Personnel Administration, General
    2002 - 2004
  • Kishwaukee College
    Associate of Science (A.S.), General Studies
    1998 - 2002

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