Experience

Miri Growth

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Co-Founder

  • Sep 2017 - Present

  Miri is an integrated performance marketing agency, and we’re here to enable your product to grow to its greatest potential. We offer the full service range from creative design, campaign set up, to ongoing campaign optimisation. Miri is an integrated performance marketing agency, and we’re here to enable your product to grow to its greatest potential. We offer the full service range from creative design, campaign set up, to ongoing campaign optimisation.



Peak Brain Training

• United Kingdom
• Wellness and Fitness Services
• 1 - 100 Employee

• Head of User Acquisition

  • Jan 2017 - Sep 2017

• User Acquisition Manager

  • May 2015 - Jan 2017



Lamudi

• Philippines
• Online Media
• 100 - 200 Employee

• Mobile Marketing Manager

  • Jun 2014 - May 2015

  • Responsible for defining and implementing the Mobile Marketing Strategy accross all channels (Facebook, SEM & display); • Implementation of tracking solutions (ad-x and adjust); • Implementation of Mobile CRM; • Responsible for the App Store Optimisation in the Google Play Store and the iTunes App Store; • Reporting on the effectiveness of marketing and usage of the apps. • Responsible for defining and implementing the Mobile Marketing Strategy accross all channels (Facebook, SEM & display); • Implementation of tracking solutions (ad-x and adjust); • Implementation of Mobile CRM; • Responsible for the App Store Optimisation in the Google Play Store and the iTunes App Store; • Reporting on the effectiveness of marketing and usage of the apps.



Rocket Internet SE

• Germany
• Technology, Information and Internet
• 200 - 300 Employee

• Mobile Marketing Manager at Lamudi

  • Jun 2014 - May 2015

  • Responsible for defining and implementing the Mobile Marketing Strategy accross all channels (Facebook, SEM & display); • Implementation of tracking solutions (ad-x and adjust); • Implementation of Mobile CRM; • Responsible for the App Store Optimisation in the Google Play Store and the iTunes App Store; • Reporting on the effectiveness of marketing and usage of the apps. • Responsible for defining and implementing the Mobile Marketing Strategy accross all channels (Facebook, SEM & display); • Implementation of tracking solutions (ad-x and adjust); • Implementation of Mobile CRM; • Responsible for the App Store Optimisation in the Google Play Store and the iTunes App Store; • Reporting on the effectiveness of marketing and usage of the apps.



LiquidM DSP - a Smart AdServer Company

• Germany
• Technology, Information and Internet
• 1 - 100 Employee

• Business Intelligence Analyst

  • Nov 2012 - Mar 2014

  • Responsible for defining and implementing the campaign optimization process across all CPC and CPA campaigns; • Analysing the performance of the traffic from the bid request to the click/conversion and identifying potential bugs as well as recommending ideas for improving the system; • Leading the development of new projects with the Product and Data Sciences teams, such as retargeting on mobile; • Overseeing the quantity and the quality of the traffic coming from RTB… Show more • Responsible for defining and implementing the campaign optimization process across all CPC and CPA campaigns; • Analysing the performance of the traffic from the bid request to the click/conversion and identifying potential bugs as well as recommending ideas for improving the system; • Leading the development of new projects with the Product and Data Sciences teams, such as retargeting on mobile; • Overseeing the quantity and the quality of the traffic coming from RTB exchanges; • Handling big amounts of data on a variety of projects, using tools such as Excel, MySQL and R; • Defining and implementing the click fraud protection process. Show less • Responsible for defining and implementing the campaign optimization process across all CPC and CPA campaigns; • Analysing the performance of the traffic from the bid request to the click/conversion and identifying potential bugs as well as recommending ideas for improving the system; • Leading the development of new projects with the Product and Data Sciences teams, such as retargeting on mobile; • Overseeing the quantity and the quality of the traffic coming from RTB… Show more • Responsible for defining and implementing the campaign optimization process across all CPC and CPA campaigns; • Analysing the performance of the traffic from the bid request to the click/conversion and identifying potential bugs as well as recommending ideas for improving the system; • Leading the development of new projects with the Product and Data Sciences teams, such as retargeting on mobile; • Overseeing the quantity and the quality of the traffic coming from RTB exchanges; • Handling big amounts of data on a variety of projects, using tools such as Excel, MySQL and R; • Defining and implementing the click fraud protection process. Show less



LeBridge

• Technology, Information and Internet
• 1 - 100 Employee

• LeBridger

  • Nov 2011 - Nov 2012

  LeBridge is a not-for-profit building bridges between the European startup scenes. Have a look at lebridge.eu. • Got in touch with entrepreneurs in London, Berlin, or Paris, and encouraged increased partnerships between them; • Created content for the organization’s website, LeBridge.eu, including job offers, events calendars and city guides; • Advertized the potential benefits of a more integrated European startup network via the organization of events in London, Berlin, or Paris. LeBridge is a not-for-profit building bridges between the European startup scenes. Have a look at lebridge.eu. • Got in touch with entrepreneurs in London, Berlin, or Paris, and encouraged increased partnerships between them; • Created content for the organization’s website, LeBridge.eu, including job offers, events calendars and city guides; • Advertized the potential benefits of a more integrated European startup network via the organization of events in London, Berlin, or Paris.



Amundi AI

• Paris Area, France

• Product Specialist

  • Oct 2009 - Oct 2012

  • Developed relationships with existing and new investors in funds of hedge funds managed accounts (Institutional clients & distributors in France & Asia); • Launched new products (a dedicated fund for a Korean pension fund); • Organized due diligence and seminars for investors in Paris, London, New York and Seoul. • Developed relationships with existing and new investors in funds of hedge funds managed accounts (Institutional clients & distributors in France & Asia); • Launched new products (a dedicated fund for a Korean pension fund); • Organized due diligence and seminars for investors in Paris, London, New York and Seoul.



Lazard Natixis

• Paris Area, France

• Trainee within the Equity Capital Markets Team

  • Mar 2009 - Aug 2009

  • Prepared pitch books for corporate clients in capital markets operations, such as capital increases and/or the issue of convertible bonds; • Analyzed financial situation of companies and financial markets in order to identify financing needs and opportunities; • Participated in the issuance of equity and mandatory convertible bonds for a SBF 120 company. • Prepared pitch books for corporate clients in capital markets operations, such as capital increases and/or the issue of convertible bonds; • Analyzed financial situation of companies and financial markets in order to identify financing needs and opportunities; • Participated in the issuance of equity and mandatory convertible bonds for a SBF 120 company.



Man GLG

• United Kingdom
• Investment Management
• 100 - 200 Employee

• Intern in Buy Side Analysis

  • Jul 2008 - Sep 2008

  • Built a model that estimates potential return of a LBO credit tranche traded on the secondary market; • Conducted financial analysis of several companies in the manufacturing sector. • Built a model that estimates potential return of a LBO credit tranche traded on the secondary market; • Conducted financial analysis of several companies in the manufacturing sector.



Komerční banka

• Banking
• 700 & Above Employee

• Macroeconomic Analyst

  • Feb 2007 - Jun 2007

  • Composed an in-depth study on the finance-growth nexus in the Visegrad countries; • Analyzed the development of the credit market in Central European countries. • Composed an in-depth study on the finance-growth nexus in the Visegrad countries; • Analyzed the development of the credit market in Central European countries.