Digital Marketing Manager

• Aug 2022 - Present

Digital Marketing Coordinator

• Jul 2020 - Present

• Built and SEO-optimized over 15 client websites from scratch. Achieved first-page (top 10) Google ranking within 1st year.• Implemented keyword research and KPI strategies to define and reach target audiences.o Doubled lead generation, goal conversions, and visitor growth. (+50%)o Conducted data analysis of website performance, audience behavior, events and contests, social media,and email campaigns.o Improved brand visibility, user experience metrics, site speed, and authority score by (+20%) on all clientsites.• Created and managed client social media accounts. Applied organic ranking techniques, direct referral, and paid(boosted) advertising to increase following & engagement by (+25%) on all popular platforms.• Extensive copywriting and creation of optimized multimedia marketing content, including:o Blog articles - set company record of over 500+ organic Pageviews on a single interview articleo Events & Promos, Website & Landing pages, YouTube videos, Graphics, & Business and producttaglineso eCommerce stores - Shopify, Etsy, Facebook shops• Onboarded all new accounts, built and maintained online business profiles, directory listings, and email lists.• Created and presented monthly & annual growth reports to clients and led meetings on a regular basis.• Managed a schedule of client project deadlines, prioritized and delegated work amongst team, and trained newhires.• Retained (>80%) of clients over 1.5 years and added (+4) additional. Show less

Program Specialist

• Aug 2019 - Nov 2019

Soccer Shots – Austin, Texas (Austin Chronicle 5-time “Best of Austin” Youth Sports Program) Program Specialist • Promoted Soccer Shots brand to partner organizations and clients, resulting in highest enrollment in franchise history as well as “Best of Austin” award • Redesigned coach support materials to consolidate site information for quick reference • Provided hands-on coaching, delivering a customized curriculum to youth soccer players • Coordinated pre-season materials preparation, including assigning tasks across program specialists • Created individual “Player Spotlights” for parents based on progress reports from coaches • Demonstrated proficiency of cloud-based enterprise systems used to manage all program elements Show less

Marketing Coordinator / Independent Contractor

• Jun 2018 - Apr 2019

• Developed website and logos to support launch and branding of complex analytics software • Created pitch material for presentations to prospective clients, using Xtensio and Photoshop • Engaged directly with CEO and co-founders to ensure proper vision and reach of product • Developed website and logos to support launch and branding of complex analytics software • Created pitch material for presentations to prospective clients, using Xtensio and Photoshop • Engaged directly with CEO and co-founders to ensure proper vision and reach of product

Supervisor / On-Site Staff Manager

• Jul 2016 - Aug 2018

Property Doctor Services – College Station, Texas Staff Manager / Interim Supervisor • Ensured smooth flow of operations of Campus Crossings apartments by guiding paint and cleaning crews through expectations of quality job completion • Checked for error and completion of crew jobs and assisted Head Supervisor with payroll Property Doctor Services – College Station, Texas Staff Manager / Interim Supervisor • Ensured smooth flow of operations of Campus Crossings apartments by guiding paint and cleaning crews through expectations of quality job completion • Checked for error and completion of crew jobs and assisted Head Supervisor with payroll

Founder

• Jun 2016 - Jul 2018

• Purchased under $100 of startup materials and began marketing my curb painting business in choice local neighborhoods during 2016 summer • Created customer appeal via flyers, satisfaction guarantee, and samples of previous work • Painted curbs using standard or custom designs; achieved 100% customer satisfaction • Purchased under $100 of startup materials and began marketing my curb painting business in choice local neighborhoods during 2016 summer • Created customer appeal via flyers, satisfaction guarantee, and samples of previous work • Painted curbs using standard or custom designs; achieved 100% customer satisfaction

Intern, Social Media Marketing

• May 2015 - Aug 2017

Intern •Entered and maintained accurate and complete CRM contacts using Salesforce.com •Supported Regional President with client site hardware installs and customer interaction Social Media Marketing Manager •Managed social media for regional Austin page by using Hootsuite to create and monitor content •Scouted region for businesses within zip codes of the Central / South Austin territory and relayed leads directly with Regional President Intern •Entered and maintained accurate and complete CRM contacts using Salesforce.com •Supported Regional President with client site hardware installs and customer interaction Social Media Marketing Manager •Managed social media for regional Austin page by using Hootsuite to create and monitor content •Scouted region for businesses within zip codes of the Central / South Austin territory and relayed leads directly with Regional President

Visual merchandising associate, Texas A&M University

• 2014 - 2017

• Ensured well-stocked, visually appealing displays for team-branded apparel in retail business • Monitored stock and communicated effectively with Adidas sales lead and store management • Ensured well-stocked, visually appealing displays for team-branded apparel in retail business • Monitored stock and communicated effectively with Adidas sales lead and store management

Driver / Childcare

• Jun 2012 - May 2015

• Provided daily supervision, nutritious meals, entertainment and transportation for three children • Achieved Red Cross Certification in Babysitting, CPR, First Aid, and Water Safety • Received excellent recommendations and was offered repeat employment as well as job referrals • Provided daily supervision, nutritious meals, entertainment and transportation for three children • Achieved Red Cross Certification in Babysitting, CPR, First Aid, and Water Safety • Received excellent recommendations and was offered repeat employment as well as job referrals

Co-Founder and Team Member

• May 2011 - Aug 2012

• Co-founded and participated in a small business with five other teenage boys who completed “handy man” tasks and lawn work for neighborhood residents and small businesses • Responsibilities included communication with potential customers regarding scope of work, negotiating price for services, ensuring quality and completion, and dividing pay among other team members • Co-founded and participated in a small business with five other teenage boys who completed “handy man” tasks and lawn work for neighborhood residents and small businesses • Responsibilities included communication with potential customers regarding scope of work, negotiating price for services, ensuring quality and completion, and dividing pay among other team members