Experience

Pit Viper

• United States
• Medical Equipment Manufacturing
• 1 - 100 Employee

• Director of Operations & Planning

  • Jan 2022 - Present

• Merchandise Planning Manager

  • Sep 2020 - Jan 2022

  • Help lead the selection and purchasing of products in determining assortments, colors, sizing and overarching strategy with all teams involved• Monitor SKU levels & recommend SKU rationalization initiatives in the future• Manage weekly & quarterly reporting results and analyze the business accordingly, eventually developing end of season merchandise reporting and analysis to improve the following season’s offering based on needs• Stay in lockstep with Marketing & Sales regarding strategic team plans quarterly (Marketing calendar, B2B Pre-Booking, etc.)• Proactively facilitating, re-engineering, best practices & consensus between all functions involved (Marketing, Product Creation/Collaboration, Sales, Sales Operation, Demand Planning, Supply Planning, Purchasing, Manufacturing, Finance)• Supervise the analysis of selling trends and manage the reorder process• Evaluate competitive market trends within the eyewear and lifestyle environment, advising category direction around style and color during new product creation/ideation meetings• Collaborate with the warehouse team on stock flow management, inventory counts, etc.• Utilize and improve NetSuite/Shopify operations daily• Communicate with overseas manufacturers when needed Show less



Rowing Blazers

• United States
• Retail Apparel and Fashion
• 1 - 100 Employee

• Global eCommerce Manager

  • Mar 2020 - Aug 2020

  • Led eCommerce operations; build and implement site marketing strategies, streamline global purchase options, analyze transactions and traffic • Drove and maximized total revenue and margin from goods • Aligned web calendar, product launches, marketing comms, and promotions to company re-brand and site overhaul • Ranked one of SimilarWeb's Top 25 DTC Brands of Q1 2020 • Led eCommerce operations; build and implement site marketing strategies, streamline global purchase options, analyze transactions and traffic • Drove and maximized total revenue and margin from goods • Aligned web calendar, product launches, marketing comms, and promotions to company re-brand and site overhaul • Ranked one of SimilarWeb's Top 25 DTC Brands of Q1 2020



IMG

• United States
• Entertainment Providers
• 700 & Above Employee

• Senior Manager, Licensing

  • Aug 2019 - Mar 2020

  • Manage end to end product strategy within retail and outdoor markets; develop extensive prospect lists, lead market analysis, research, manage outreach and contract execution • Ideate and pitch new product categories to stakeholders, proving renewal and replacement recommendations • Develop innovative licensing strategies, sales plans, and brand extension priorities to secure prospects and grow client base • Manage end to end product strategy within retail and outdoor markets; develop extensive prospect lists, lead market analysis, research, manage outreach and contract execution • Ideate and pitch new product categories to stakeholders, proving renewal and replacement recommendations • Develop innovative licensing strategies, sales plans, and brand extension priorities to secure prospects and grow client base



Major League Soccer

• United States
• Spectator Sports
• 500 - 600 Employee

• Senior Coordinator, On-Field Licensing

  • Jan 2019 - Aug 2019

  • Brought all on-field MLS adidas (North America) products to life: led product development, managed operations, pitched designs, enforced sponsorship branding• Built new apparel and product recommendations based on market analysis, industry trends, and consumer research• Initiated cross-functional design and strategy collaboration with Creative, Data Science, Marketing, and Licensing teams

• Licensing / Product Coordinator - On-field & PRO

  • Apr 2017 - Dec 2018

  • Cultivated relationships with club stakeholders and equipment managers to facilitate on-field brand partnerships and jersey development • Drove awareness of product exposure through apparel fulfillment and management • Organized and managed sponsored giveaways and league gifting at MLS events



New York Road Runners

• United States
• Spectator Sports
• 200 - 300 Employee

• Running Coach

  • Aug 2018 - Apr 2019

  Part time group training coach for New York Road Runners in and around Astoria Park, NY Part time group training coach for New York Road Runners in and around Astoria Park, NY



Cotopaxi

• United States
• Retail
• 100 - 200 Employee

• Merchandise Planning Associate

  • Jul 2016 - Apr 2017

  • Doubled quarterly revenue goal and decreased expenditures through trend analysis and product category revaluation • Implemented CPFR strategy for product creation and seasonal releases, reporting directly into VP of Merchandising • Forecasted and informed inventory strategy through weekly, monthly, and annual purchase data analysis • Doubled quarterly revenue goal and decreased expenditures through trend analysis and product category revaluation • Implemented CPFR strategy for product creation and seasonal releases, reporting directly into VP of Merchandising • Forecasted and informed inventory strategy through weekly, monthly, and annual purchase data analysis



Skullcandy Inc.

• United States
• Computers and Electronics Manufacturing
• 100 - 200 Employee

• Demand Planning and Marketing Specialist

  • Jan 2015 - Feb 2016

  • Analyzed and aggregated product demand into quarterly and annual forecasting reports; developed sports marketing executions that drove successful product campaigns • Measured and aligned product needs of various sales channels to support revenue targets • Cultivated and managed brand partnerships with 10+ Chinese athletes and ambassadors • Analyzed and aggregated product demand into quarterly and annual forecasting reports; developed sports marketing executions that drove successful product campaigns • Measured and aligned product needs of various sales channels to support revenue targets • Cultivated and managed brand partnerships with 10+ Chinese athletes and ambassadors



Skullcandy Inc.

• United States
• Computers and Electronics Manufacturing
• 100 - 200 Employee

• Sales/Marketing Intern

  • May 2014 - Aug 2014

  • Performed independent market research and intelligence gathering focused on Mainland China • Wrote copy for video shoots involving James Harden and Ning ZeTao • Provided support at several Skullcandy brand activation events while improving my business Mandarin Chinese language skills • Planned and organized two separate successful sample sales • Processed customer orders in the Skullcandy ERP system, SAP • Performed independent market research and intelligence gathering focused on Mainland China • Wrote copy for video shoots involving James Harden and Ning ZeTao • Provided support at several Skullcandy brand activation events while improving my business Mandarin Chinese language skills • Planned and organized two separate successful sample sales • Processed customer orders in the Skullcandy ERP system, SAP