Experience

Funnel

• Sweden
• Advertising Services
• 200 - 300 Employee

• Head of APAC, Head of APAC Sales

  • May 2023 - Present

  Marketers rely on data to deliver insights to engage customers. As data grows, so does the pool of potential knowledge. Does more of it mean greater understanding? No! Data without context is meaningless - or even misleading. Funnel takes all your data and puts it where you need it. With Funnel know what's driving value, make quick, confident decisions and improve your business. Powered by Funnel, get your data at all times, business-ready!

• Manager, Sales, Europe

  • May 2021 - May 2023

  At Funnel, we are building the platform that helps marketers automate their data collection so they can focus on analysis and taking actions. Right now most marketers use a manual process and spreadsheets to report on their marketing results. Funnel replaces this with software that is always up to date, more detailed and less error-prone. Funnel's customers include e-commerce companies, media agencies, travel brands, b2b businesses, mobile apps, and gaming companies. Almost everyone who… Show more At Funnel, we are building the platform that helps marketers automate their data collection so they can focus on analysis and taking actions. Right now most marketers use a manual process and spreadsheets to report on their marketing results. Funnel replaces this with software that is always up to date, more detailed and less error-prone. Funnel's customers include e-commerce companies, media agencies, travel brands, b2b businesses, mobile apps, and gaming companies. Almost everyone who is selling or promoting something online can benefit from accurately and timely reporting on the results of their marketing programs and it can often have a big impact on their business We have offices in Stockholm (HQ) & Boston. Let me know if you want to learn more about our solution and how we can help with improving your Return on Ad Spend: adam.stead@funnel.io



Salesforce

• United States
• Software Development
• 700 & Above Employee

• Manager, Sales Development, Marketing Cloud, ASIA.

  • Jan 2019 - Apr 2021

  Salesforce is the world’s #1 customer relationship management (CRM) platform. Our cloud-based, CRM applications for sales, service, marketing, and more don’t require IT experts to set up or manage — simply log in and start connecting to customers in a whole new way. Salesforce is the world’s #1 customer relationship management (CRM) platform. Our cloud-based, CRM applications for sales, service, marketing, and more don’t require IT experts to set up or manage — simply log in and start connecting to customers in a whole new way.



Criteo

• France
• Advertising Services
• 700 & Above Employee

• Manager - Australia & New Zealand Sales

  • Dec 2016 - Jan 2019

  Founded by a small group of great minds at a start-up incubator in Paris, Criteo rapidly became the global leader in digital performance advertising in a few short years. Driving this growth: tech superiority and data-rich customer insights, measurable ROI for our clients, and the ingenuity and spirit of more than 2,200 employees worldwide. We've Created the World's most Intelligent Performance Marketing Engine. Compiling hundreds of billions of dollars of actual sales data and an… Show more Founded by a small group of great minds at a start-up incubator in Paris, Criteo rapidly became the global leader in digital performance advertising in a few short years. Driving this growth: tech superiority and data-rich customer insights, measurable ROI for our clients, and the ingenuity and spirit of more than 2,200 employees worldwide. We've Created the World's most Intelligent Performance Marketing Engine. Compiling hundreds of billions of dollars of actual sales data and an unmatched network of global publishers, we make sense of digital user behavior—across any device—to deliver relevant, personalized ads that drive incremental sales.

• Team Leader - Australia & New Zealand Sales

  • Apr 2016 - Dec 2016

  We believe the era of unmeasurable and unproven marketing is over. Unlike the majority of the market, we only use a transparent cost-per-click model, and we use post-click sales attribution as the measure of effectiveness. Across all of our advertising products, ROI is transparent, easy-to-measure and directly linked to revenue. • Cost-per-click pricing optimized against cost-of-sale • Post-click sales attribution as the measure of effectiveness • High-quality, visible ad inventory… Show more We believe the era of unmeasurable and unproven marketing is over. Unlike the majority of the market, we only use a transparent cost-per-click model, and we use post-click sales attribution as the measure of effectiveness. Across all of our advertising products, ROI is transparent, easy-to-measure and directly linked to revenue. • Cost-per-click pricing optimized against cost-of-sale • Post-click sales attribution as the measure of effectiveness • High-quality, visible ad inventory across over 10,000 direct publishers and leading RTB networks Here’s why we stand out: • $430b sales transactions analyzed in 2014 • 700b+ ads served in 2014 • 1 Billion internet users reached monthly • $19b in post-click sales in year ending June 30, 2014 • 8000+ advertisers across 130+ countries

• MMS Sales Manager

  • Apr 2015 - Apr 2016

  We believe the era of unmeasurable and unproven marketing is over. Unlike the majority of the market, we only use a transparent cost-per-click model, and we use post-click sales attribution as the measure of effectiveness. Across all of our advertising products, ROI is transparent, easy-to-measure and directly linked to revenue. • Cost-per-click pricing optimized against cost-of-sale • Post-click sales attribution as the measure of effectiveness • High-quality, visible ad inventory… Show more We believe the era of unmeasurable and unproven marketing is over. Unlike the majority of the market, we only use a transparent cost-per-click model, and we use post-click sales attribution as the measure of effectiveness. Across all of our advertising products, ROI is transparent, easy-to-measure and directly linked to revenue. • Cost-per-click pricing optimized against cost-of-sale • Post-click sales attribution as the measure of effectiveness • High-quality, visible ad inventory across over 10,000 direct publishers and leading RTB networks Here’s why we stand out: • $430b sales transactions analyzed in 2014 • 700b+ ads served in 2014 • 1 Billion internet users reached monthly • $19b in post-click sales in year ending June 30, 2014 • 8000+ advertisers across 130+ countries



Empowered Communications (now APD)

• Australia
• Online Audio and Video Media
• 1 - 100 Employee

• Agency Business Development Manager

  • Jun 2013 - Apr 2015

  Empowered Communications is part of the publicly listed Asia Pacific Digital. We own and operate Australia’s largest online permission marketing and media network with over 504,000 active members Australia-wide. In 2014, we deployed over 3100 campaigns and delivered over 3,300,000 qualified leads for our clients. Empowered Communications is part of the publicly listed Asia Pacific Digital. We own and operate Australia’s largest online permission marketing and media network with over 504,000 active members Australia-wide. In 2014, we deployed over 3100 campaigns and delivered over 3,300,000 qualified leads for our clients.



alive mobile

• Sydney, Australia

• Account Manager/ BDM - Mobile Applications

  • Nov 2012 - Jun 2013

  Alive Mobile Group create bespoke mobile applications for large enterprise, government departments and Not For Profit organisations. At Alive Mobile Group I created and managed relationships between C-Level clients and alive. I educated these clients to the capabilities and benefits of having a Mobile First approach to creating useful technology that simplify business processes/pains/needs. Alive Mobile Group create bespoke mobile applications for large enterprise, government departments and Not For Profit organisations. At Alive Mobile Group I created and managed relationships between C-Level clients and alive. I educated these clients to the capabilities and benefits of having a Mobile First approach to creating useful technology that simplify business processes/pains/needs.



ReachLocal

• United States
• Advertising Services
• 700 & Above Employee

• Internet Marketing Consultant

  • Aug 2010 - Nov 2012

  Search Engine Marketing (SEM) across Google Adwords, Yahoo and Bing. Display Advertising Campaigns and Social Marketing Campaigns. Website design reviews and consultations. Digtal Strategies for SMEs. Search Engine Marketing (SEM) across Google Adwords, Yahoo and Bing. Display Advertising Campaigns and Social Marketing Campaigns. Website design reviews and consultations. Digtal Strategies for SMEs.



Reed Business Information

• IT Services and IT Consulting
• 700 & Above Employee

• New Business Sales Executive

  • Jan 2009 - Aug 2010

  Sales Executive for an SEO based Online Agricultural Directory www.fatcow.com.au. Mostly telephone based sales due to the large distances between clients with face to face meetings when clients were based in major cities. Sales Executive for an SEO based Online Agricultural Directory www.fatcow.com.au. Mostly telephone based sales due to the large distances between clients with face to face meetings when clients were based in major cities.



Four Seasons Hotels and Resorts

• Canada
• Hospitality
• 700 & Above Employee

• Spa Manager

  • 2006 - 2008

  As the Spa Supervisor I managed a team of Guest Relations Officers and Spa Attendants as well as the massage and esthetician contractors. I reported directly to the Spa Director. My work involved managing rosters, training staff, testing contractors and staff on service level agreements, reporting to corporate/head office and dealing in conflict resolution with guests. As the Spa Supervisor I managed a team of Guest Relations Officers and Spa Attendants as well as the massage and esthetician contractors. I reported directly to the Spa Director. My work involved managing rosters, training staff, testing contractors and staff on service level agreements, reporting to corporate/head office and dealing in conflict resolution with guests.



Bauer Media Group – Australia

• Australia
• Book and Periodical Publishing
• 700 & Above Employee

• Sales & Media Executive

  • 2004 - 2006

  Sales Support. Lead Generation. Client Liaising. Presentation Creation. Management of Client Material, Editing and or Creation of Material for Advertisements across APC, PC User & Netguide magazine. Sales of Media Space for Netguide Magazine.

• Sales Co-Ordinator

  • 2003 - 2004

  Sales Support. Lead Generation. Client Liaising. Presentation Creation.

• Advertising Admin Co-Ordinator

  • 2002 - 2003

  General Administration Co-Ordinator for the Advertising Department of ACP across all magazine publications.