Experience

Belong

• Australia
• Telecommunications
• 200 - 300 Employee

• Senior UX Designer

  • Dec 2022 - Present



Self-employed

• Sydney, Australia

• Freelance UX and Graphic Designer

  • Jan 2008 - Present

  Clients have included Google, YouTube, Defence Force Recruitment, AFL, FitNutrition, Fitbit, Accor Hotels, NSW Health Clients have included Google, YouTube, Defence Force Recruitment, AFL, FitNutrition, Fitbit, Accor Hotels, NSW Health



Qantas

• Australia
• Airlines and Aviation
• 700 & Above Employee

• UX Designer

  • Mar 2021 - Sep 2022



Vodafone

• United Kingdom
• Telecommunications
• 700 & Above Employee

• UX Designer

  • Aug 2020 - Dec 2020

  - Designer for cross-functional team focused on feature rollouts for MyVodafone app - Overseeing UX for rollout of new prepaid plans within MyVodafone, including qualitiave interviews with customers and UI updates, working with legal, copywriting, and development teams - Designer for cross-functional team focused on feature rollouts for MyVodafone app - Overseeing UX for rollout of new prepaid plans within MyVodafone, including qualitiave interviews with customers and UI updates, working with legal, copywriting, and development teams



VMLY&R ANZ

• Sydney, Australia

• UX Designer

  • Oct 2019 - Aug 2020

  - Primarily focused on design and strategy for Defence Force Recruitment (DFR) across multiple touchpoints throughout the candidate journey - Experience mapping the end-to-end candidate journey, from awareness through to enlistment - Conducting qualitative interviews and observation sessions with both candidates and military stakeholders - Defining strategy for the Defence Reserves enlistment experience as it differs from that of full-time recruits - Gathering insights and providing recommendations to stakeholders for updates to the ADF Active App, in order to better prepare candidates to pass their fitness test - Service design within in-person recruitment centres Show less



Racenet (Newscorp)

• Sydney, Australia

• UX Designer

  • Apr 2019 - Aug 2019

  - Lead Experience Designer for adult services booking site incubator project (Ditto) as part of NewsCorp Australia - Initial qualitative and quantitive research into both sides of market (providers and clients) around habits and attitudes towards the adult industry - Establishing mission statement and point of difference for project to stand out from competitors - Mapping user journeys and experiences that will satisfy goals for dual-sided marketplace - Defining key features and release strategy for an MVP that would provide useful user insights while accounting for stakeholder requirements around budget and timing - Creating mobile-web prototypes and conducting rounds of contextual enquiries - Developing brand personality and visuals and initial UI for user feedback as well as stakeholder and investor presentations - Building and maintaining relationships with services providers – a group with deep distrust of outsiders and extremely private Show less



Thiga

• France
• Business Consulting and Services
• 200 - 300 Employee

• UX Designer Consultant

  • Jan 2019 - Apr 2019

  - Engaged by Australian branch of French Product Management consultancy to increase visibility in UX space - Working on UX training materials and artefacts for industry training courses - Participating in Product Management industry meetups and engaging corporate clients - Engaged by Australian branch of French Product Management consultancy to increase visibility in UX space - Working on UX training materials and artefacts for industry training courses - Participating in Product Management industry meetups and engaging corporate clients



Woolworths Group

• Australia
• Retail
• 700 & Above Employee

• Experience Designer (UX/Service Design) - WooliesX

  • Feb 2017 - Sep 2018

  - End-to-end UX contact for ‘Woolworths Scan&Go’ project from initial ideation phase through to launch at Woolworths Double Bay in September 2018 (first in Australia in grocery space) (woolworths.com.au/shop/discover/about-us/woolworths-app/scan-and-go) - Regular user research and testing of business goals, app prototypes, and technical requirements, covering script preparation, recruitment, analysis, and recommendations back to the business. - Testing methods included focus groups, guerrilla testing, contextual enquiries and usability testing, diary studies, and in-store interviews post-launch - Monitoring global trends with ‘just-walk-out’ technology, particularly with the rise and public awareness of Amazon Go - Facilitating co-creation sessions with key stakeholders to establish MVP and project future-state - Wireframing and prototyping of customer and team-facing Scan&Go apps, and establishing initial UI framework - Prototyping and designing in-store touch points, and working closely with manufacturers, Loyalty, marketing, and store teams for their implementation - Working with an Agile development team, writing and checking acceptance criteria, while balancing sprint limitations and business requirements - Journey mapping of customer experience, app functionality and technical requirements Other activities include: - Woolworths and UX representative in an industry working group to create and test new innovations in Australian digital payments - Organising and facilitating design-thinking workshops for Woolworths graduation program participants, specifically around Lean and Double Diamond methodologies - Facilitator for’WooliesX Day’, leading a group of 30 participants to establish a business problem and present a solution to the Woolworths CEO Represented by Aquent Show less



Servcorp

• Australia
• Real Estate
• 700 & Above Employee

• UX/UI Designer

  • Nov 2016 - Feb 2017

  Represented by The Swoop Inn Represented by The Swoop Inn



DDI Australia

• Australia
• Advertising Services
• 1 - 100 Employee

• Freelance Graphic Designer

  • Jun 2016 - Oct 2016

  Represented by The Swoop Inn Represented by The Swoop Inn



Bendon Group

• New Zealand
• Retail Apparel and Fashion
• 100 - 200 Employee

• Graphic Designer/Studio

  • Aug 2014 - May 2016

  Working across a number of lingerie brands, with particular focus on Davenport, Pleasure State, Lovable and bendonlingerie.com Working across a number of lingerie brands, with particular focus on Davenport, Pleasure State, Lovable and bendonlingerie.com



lcdc.co - Creative Agency Sydney

• Australia
• Design
• 1 - 100 Employee

• Freelance Graphic Designer

  • Apr 2014 - Jul 2014



Now Screen

• Australia
• Advertising Services
• 1 - 100 Employee

• Art Director

  • Jul 2010 - Apr 2014

  Art Director and designer in a small creative team, focusing primarily on TVCs for FMCG products with integrated print and digital campaigns, for both Australia and overseas. Partnered with the Creative Director, my responsibilities extended from developing concepts and presenting to clients through to shoots and supervising post-production. Clients included: Reckitt Benckiser, Accor Hotels, Telstra, Virgin Money, Unilever, Johnson&Johnson Art Director and designer in a small creative team, focusing primarily on TVCs for FMCG products with integrated print and digital campaigns, for both Australia and overseas. Partnered with the Creative Director, my responsibilities extended from developing concepts and presenting to clients through to shoots and supervising post-production. Clients included: Reckitt Benckiser, Accor Hotels, Telstra, Virgin Money, Unilever, Johnson&Johnson



FAMA Publicity Services

• Marketing Coordinator

  • Dec 2009 - Jul 2010

  Based in Canberra, providing the local and national arts sector with practical support in the areas of arts administration and integrated marketing communications, event programming, graphic design and public relations. Events worked on included the Canberra French Film Festival, Short&Sweet, and 'Flipart' (2010 Canberra Festival) which provided the opportunity to work directly with stakeholders in the ACT government. Another heavy focus of my time at FAMA was touring Latin music acts around Australia, involving pre-production, radio interviews, and event coordination. Show less