Marketing Director

• Jan 2020 - Present

Director Of Ecommerce

• Jan 2018 - Jan 2020

Vice President of Digital Marketing

• Jan 2016 - Dec 2017

Responsible for developing, implementing and managing TMI Hospitality's Digital Marketing strategy for over 180 Marriott, Hilton, IHG, Hyatt, Choice and Carlson select service and extended stay hotels. This includes optimizing the online sales experience and improving online visibility through our search strategy (SEO, SEM, PPC and local search), social listening and response strategy (reputation management), website content optimization and OTA strategy. Also, includes executing companywide marketing initiatives, including social media, digital, and traditional platforms along with supporting hotel specific marketing initiatives through idea generation, design and implementation. Work closely with operations, sales and revenue management to find new and innovative ways to work together and drive additional revenue to our hotels. Show less

Assistant Vice President of Digital Marketing

• Feb 2015 - Jan 2016

Responsible for developing, implementing and managing TMI Hospitality's Digital Marketing strategy for over 180 Marriott, Hilton, IHG, Hyatt, Choice and Carlson select service and extended stay hotels. This includes optimizing the online sales experience and improving online visibility through our search strategy (SEO, SEM, PPC and local search), social listening and response strategy (reputation management), website content optimization and OTA strategy. Also, includes executing companywide marketing initiatives, including social media, digital, and traditional platforms along with supporting hotel specific marketing initiatives through idea generation, design and implementation. Show less

Director of eCommerce

• May 2013 - Feb 2015

Responsible for developing and implementing an eCommerce strategy aimed at optimizing the online sales experience and improving online visibility for over 180 Marriott, Hilton, IHG, Choice and Carlson select service and extended stay hotels. This involves our search strategy (SEO, SEM, PPC and local search), social listening and response strategy (reputation management), website content optimization, OTA strategy and being an online support resource for our sales, marketing and operations departments. Show less

eCommerce Manager

• Jul 2011 - May 2013

In my position, I work closely with all of our hotels on a regular basis to improve their online visibility. This entails working with each of their websites to improve searchability, managing their online reputation with review sites, assisting the properties in all social media channels and work with various eCommerce vendors to improve web presence. I also work closely with franchise eCommerce departments to assist in the deployment of their strategies. My position heavily involves the use of technology and internet which has allowed me continuously expand my knowledge in those areas and help to find new strategies and better ways of increasing our web presence and revenue. Show less

Hotel Performance Team

• Jun 2007 - Jul 2011

My current job duties include:- eCommerce Support- System administrator and support for our Salesforce CRM system- Hardware support and purchasing- Infotronics(electronic payroll system) administrator and support