Experience

KRUG EXPEDITION

• Austria
• Motor Vehicle Manufacturing
• 1 - 100 Employee

• North America Operations Consultant

  • Dec 2020 - Present

  Krug Expedition was founded in 2013 by a group of enthusiasts from Germany and Austria. From the very beginning, our goal was to offer our clients expedition grade travel vehicles with a precisely balanced quality-to-price ratio.Self-sustained, confident, and safe world-wide travel is the foundation and guiding principle of Krug Expedition.As their US consultant I am tasked with the following: - Advise Krug leadership on expansion opportunities in the North American market. - Identify, qualify and conduct outreach to potential business partners.- Advise on partnership business structure.



Impact Real Life

• United States
• Entertainment
• 1 - 100 Employee

• Partner & SVP Business Development & Strategic Partnerships

  • Aug 2019 - Jan 2021

  IRL is a boutique live and virtual event firm with a combined 50+ years working in events and media. Part business incubator, part live event producer, and part studio, IRL works with forward-thinking companies, sports properties, brands, and cultural leaders to build real-life and virtual event properties. These capabilities are best reflected in IRL’s long-standing relationship with Vans. Beginning in 2015, IRL has worked with Vans to develop Park Series from concept to its present state as a global leading competitive skateboarding property. The mission for Park Series is to inspire youth and grow skateboarding participation around the world by promoting skateboarding’s unique and creative culture.As Senior Vice President at Impact Real Life, I own all aspects of business development for the firm and co-manage our Vans relationship. We have secured new clients Tony Hawk, Inspire Me! Home Décor and Lionsgate films during the global pandemic. I also play a lead role in pivoting our focus to virtual events positively impacting our near and long-term opportunities. In addition to leading BD and partnerships I support the firm on managing aspects of internal business operations (finance, legal, insurance).



TEN: The Enthusiast Network

• United States
• Technology, Information and Internet
• 1 - 100 Employee

• Vice President and GM - Experiential & Dew Tour

  • Jan 2016 - Aug 2019

  As Vice President and GM of Experiential & Dew Tour, for TEN: The Enthusiast Network, I oversaw the successful re-imagination of the iconic action sports property. I led the transformation from legacy made-for-TV event into a modern property anchored by two large scale annual events, an always on digital content strategy, democratized livestream distribution, multi-hour NBC broadcast shows, and highly engaging festival experience that brought together the worlds best athletes, action sports brands, non-endemic partners and fans. In a short period of time Dew Tour was recognized as one of the most culturally relevant properties in action sports by celebrating Competition, Culture, and Creators. I was responsible for the division’s largest business unit managing a $10M P&L including daily operational responsibility of a 10-person team (content, broadcast, creative, sales, marketing, and event ops) as well as the overall PepsiCo relationship. We delivered double and triple-digit growth across all major KPI’s such as attendance, livestream viewership, social media engagement, and revenue on a YOY basis. Responsible for negotiating and securing several key property relationships including Olympic sanctioning rights with governing bodies in skiing & snowboarding, para snowboarding, and skateboarding. Multi-year broadcast partnership with NBC. Digital, social and OTT live stream partnerships with facebook, Snapchat, Roku, Daily Motion, Twitch, and Xumo. Host city partnerships with Vail Resorts, POWDR corp, City of Long Beach, and partnership with Reed Expo. Brand partnerships with Toyota, Boost Mobile, Ubisoft, Verizon, Stanley Black and Decker, Go Pro, Levis, and others.I also served on the executive team steering the Sports & Entertainment division of TEN and part of the management team that ultimately sold the business to American Media.

• Senior Marketing Director, Sports & Entertainment Division

  • Jan 2015 - Dec 2015

  As Senior Marketing Director I was responsible for the brand marketing and integrated partnerships for the 27 media brands within the Sports & Entertainment division of TEN: The Enthusiast Network. In this newly created position, I implemented the division’s first cross-functional process between corporate marketing and other divisions within TEN maximizing revenue and brand partnership opportunities. Secured the company’s largest multi-year partnership with PepsiCo (Dew Tour) resulting in a 5-year $40M contract. Delivered the first integrated content partnership with Vimeo leading to $250k in revenue and expanded viewership. Oversaw a record-breaking year for integrated marketing partnerships with brands like Mazda, Toyota, Oakley, Yeti, and Subaru. I also served on the senior management team driving annual and long-term growth strategies for the S&E division. Led the exploration of new business opportunities around e-commerce and creative agency acquisitions/joint venture.

• Director, Action Sports

  • Sep 2013 - Dec 2014

  Elevated to a senior management role after the merger of TransWorld Media & Grind Media leading all sales, marketing and operations for the 7 action sports media brands in the Grind Media group. Responsible for $25M budget and leadership of a team of 5 General Managers and their respective staff across editorial, sales, events, and marketing. Implemented an improved annual brand strategy process, reporting structure, and core media sales strategy for my group delivering a higher level of collaboration, transparency, and efficiency post-merger. Worked cross functionally with other senior members of Grind Media to develop and implement group strategy.



Transworld Business

• United States
• Media Production
• 1 - 100 Employee

• Director Sales & Marketing

  • Jun 2012 - Sep 2013

  Promoted to director role to serve as a key member of the senior team developing and executing all sales, marketing, and business development strategies. Directing a team of 5 Publishers, 15-person endemic and national sales team, and a 3-person marketing team. Core responsibilities included: annual budgeting and revenue forecasting for the group, oversight of the development of all custom integrated marketing programs for clients. Implemented structural changes to the marketing team the led to efficient and effective deployment of sales collateral and marketing materials that are on brand and on time. In collaboration with TransWorld’s Creative Director, launched an internal creative agency, Physics. Led training and development of sales force focused on revenue diversification (digital/events) and new business development.

• Publisher TransWorld SNOWboarding + TransWorld Business

  • Jun 2007 - Jun 2012

  I was responsible for all aspects of the TransWorld SNOWboarding business unit and brand. In collaboration with editorial, we set brand direction and strategy. Effectively managed budgets and forecasting for print, digital, film projects, mobile and events. Successfully launched and pioneered TransWorld's magazine efforts on the iPad with the launch of TWSNOW+. Oversaw TW SNOWboarding's rise to the number 1 brand (revenue + profit) within TransWorld Media.

• Sales Manager

  • Jan 2006 - May 2007

  Lead sales efforts for TransWorld SNOWboarding's print, online, and event initiatives.

• Sales Representative

  • Mar 2004 - Dec 2005



Mpower Communications

• Sales Representative

  • Jan 2002 - Feb 2004