Experience

Sports Card Investor

• United States
• Online Audio and Video Media
• 1 - 100 Employee

• Social Content Director

  • Dec 2021 - Present

  Currently overseeing Sports Card Investors' complete social media direction. Currently overseeing Sports Card Investors' complete social media direction.



Clearwater Marine Aquarium

• United States
• Museums, Historical Sites, and Zoos
• 100 - 200 Employee

• Senior Social Media Specialist

  • Mar 2020 - Dec 2021

  In the Senior Social Media Specialist role I worked to increase the social media presence of company's accounts which included their main account, Winter the Dolphin and Marine Life Rescue Project. I designed and implemented a strategy to align with the mission of rescue, rehab and release.TikTok ExpansionConcepted and launched TikTok account for the aquarium which included working with the animal care team providing scripts to add our twist on trending dances and skits as well editing the short videos using Adobe Premiere Pro. As a result we grew to 400,000 followers within the first month of sharing content and our most popular video reached 11 million views. Team CMA We launched the Team CMA campaign while the aquarium was closed due to the Covid-19 pandemic. My main priority was producing over 60 daily Facebook Lives to educate and entertain those at home. We also launched fundraiser campaigns featuring personalized videos that I managed with the animal care team and expanded into being the first aquarium on the app Cameo.Influencer Partnership PlanI worked to create a series highlighting a local dog influencer, A Golden Named Kevin, which told the story of both his and Winter's love for ducks. Over a month, the story took place on our social accounts and established a friendship that continued past the original story. Our influencer partnership that I oversaw resulted in over ten million engagements.



Mystic Aquarium

• United States
• Museums, Historical Sites, and Zoos
• 100 - 200 Employee

• Social Media & Analytics Specialist

  • May 2015 - Mar 2020

  Responsible for the management and growth of social media, including Facebook, Instagram, Twitter and Snapchat.Developed a paid social media and Google AdWords strategy utilizing Google Grants and marketing budget.Implemented HootSuite and Iconosquare to optimize posting frequency, monitor online sentiment, and create shareable social media analytics.Utilized Tessitura analytics to create a weekly marketing dashboard measuring attendance and revenue categories by week, month, and year compared to the previous fi¬ve years.Designed landing pages through WordPress for upcoming events, blogs, and other general aquarium information.Implemented a new ticketing website with Tessitura’s digital platform TNEW to create a seamless transition from website to e-commerce.