VP, Digital Services

• Apr 2022 - Present

Director of Digital Marketing

• Jun 2020 - Sep 2022

Launched the company’s first-ever outbound marketing efforts, including an end-to-end brand campaign, digital strategy, B2B demand gen efforts and 18-month roadmap for continued momentum.• Proactively set initial 6-months goals of establishing a brand, implement marketing automation software and CRM, launch new website• Built out the marketing organization including key roles: data analyst, marketing manager, designer, developer, and copywriter• Dramatically increased web leads by enhanced site UI and complimentary demand gen through digital paid campaigns (Google Display, SEM, SEO). Regular analysis and executive reporting through Google Analytics, Search Console and Google Data Studio• Took the website from a static destination to a dynamic self-service, automated tool for both customers and sales reps. Implemented self-service shipment tracking through CargoWise, real-time quoting process through 7L and onboarded marketing automation tools with HubspotHighlights• Implemented new corporate brand and identity• Increased monthly inbound traffic 17200%, qualified leads 7100%• Created new inside sales team and process to handle increased leads

Director of Digital Strategy and Customer Experience

• Aug 2017 - Mar 2020

Took the company from traditional marketing tactics to a fully integrated digital marketing organization, leading to YOY growth through online sales, geo-targeting to increase foot traffic and a social strategy that increased loyalty and brand love. • Strong social strategy focusing on authentic, high-quality, photography and community management.• Digital advertising including display, SEM, Gmail, social, and YouTube using various programmatic platforms.• Improved web experience to focus on revenue driving CTAs such as ordering, catering, and group dining.• Local and organic SEO that ensured placement in the coveted Google 3-pack.• Online Reputation Management strategy with specific goals that ultimately lead to winning back guests and increasing Local SEO rank.• Email marketing that drove foot traffic and focused on increasing deliverability (keeping out of spam) and acquisition of new eclub members.• Robust reporting and analytics dashboard for the entire digital practice.Highlights• Developed Luby’s Holiday digital strategy which led to an online sales increase of 22% YOY for 3 consecutive years • Always-on campaigns led to Luby’s strongest quarter in 4 years, up 2.2% YOY while the industry as a whole reported -5% • Increased community engagement on social channels by 500%

Director of Digital Strategy, Business Development

• Aug 2016 - Aug 2017

• Developed the agency’s digital marketing offering and consulted with leading energy, investment, and manufacturing companies on digital strategy.• Digital strategies defined the audience, goals, campaigns, social and detailed execution.• SEO strategies consistently led to vastly improved search performance, brining one major energy company from being unranked to consistent top 3 results.• Landed various new accounts including WordPress resulting in an end to end brand campaign anchored in three hero TV spots and a surrounding digital experience. This was the company’s largest project to date at time of signing.Highlights• Consulted on major national digital campaigns and execution with industry leading brands• Increased Google Search results for these brands outranking competitors

Digital Marketing Manager

• Jun 2013 - Aug 2016

• Defined the company’s digital strategy and roadmap which included integration with Salesforce and an easy to find contact form on each page. This practice generated 400+ leads per month.• Provided a go-to-market digital strategy for the global business units. This included guidance for content, social, video, SEO, SEM, internal communications, email automation, target audience, KPIs and budget thresholds.• Designed and developed a consistent global metrics dashboard for executives that included all digital and social analytics, trends and benchmarks on performance over time.• Developed Weatherford’s social strategy, guidelines and best practices. This strategy included insights, analytics, paid media, KPIs and tactics for social marketing on Twitter, Facebook, and LinkedIn.• Managed the launch of the new Weatherford.com corporate site.Highlights• Increased web traffic 225%• SEO strategy consistently ranked product pages in the top 3 positions on Google search • Grew Facebook following from 10k to 150k passing larger competitors in the space • 500% more engagement on social than competitors

HP, Account Director

• 2006 - Apr 2012

Given my experience at HP and my extensive knowledge in digital was brought into the agency to manage the HP account. Grew the account up to 25% year over year by identifying key opportunities to enhance HP’s digital presence including their transition from text to video content and digital tools to simplify the customer experience. Projects ranged from end to end corporate campaigns, re-brandings, user testing, video and social media. Established new areas of expertise within the agency including social media, mobile and app strategies, and video and 3D production. Highlights• Established new areas of expertise for the agency that resulted in expanded capabilities and financial growth• Top sales for all interactive and video projects

World Wide Business Manager, Digital Marketing

• 2004 - Sep 2006

Developed HP’s global web strategy, bringing consistent look and feel to country sites and a seamless deployment process. Sr. Editor in Chief HP.comSenior lead for HP.com, overseeing new web projects, deployments, hosting platforms, overarching brand standards and accessibility. IT Operations ManagerManaged IT projects including data center migrations, new server environment creations, hardware consolidation, server outages and escalations. Established ownership and accountability model for maintaining up to 80 servers ensuring downtime was kept below .001%.

Senior Editor in Chief, HP.com

• 2001 - 2004

*Served as primary point of contact for new website projects and deployment for all enterprise business initiative.*Ensured that all content met HP brand standards and accessibility.*Worked directly with World Wide Business Managers and teams of up to 10 people to plan and deploy content.*Accountable for completing each project on time and within defined budget.*Promoted standardized hosting platforms to HP business groups, ensuring efficient process and allowing for world wide localization.

Director, Web Development

• 1999 - 2001

Established and led the Web Practice at a digital agency during the dot com boom. Built an organization of fifty employees including management and individual contributors, developed processes and integrated how the new team fit into the existing agency structure and offerings. Created first-ever web experiences for Fortune 100 clients, including Compaq and Exxon. Established and led the Web Practice at a digital agency during the dot com boom. Built an organization of fifty employees including management and individual contributors, developed processes and integrated how the new team fit into the existing agency structure and offerings. Created first-ever web experiences for Fortune 100 clients, including Compaq and Exxon.

Web Developer

• May 1996 - 1999

Led the creation and development of online support tools for call center employees and customer troubleshooting, reducing call center handle time by up to 2 minutes, saving millions of dollars annually.Received the Compaq Presidents Award from the CEO. Led the creation and development of online support tools for call center employees and customer troubleshooting, reducing call center handle time by up to 2 minutes, saving millions of dollars annually.Received the Compaq Presidents Award from the CEO.

Merchandise Manager

• Jan 1995 - Jan 1996

Software procurement and sales, retail strategy Software procurement and sales, retail strategy

Store Manager

• Jan 1990 - Jan 1995

(Software, Etc at the time) Software retail store optimization and strategy (Software, Etc at the time) Software retail store optimization and strategy