Adam Barrell
Founder at So Media Group- Claim this Profile
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Bio
Nic Hayes
Adam has his finger on the pulse with TweetPerth. A social media strategist that gets it and a wonderful brand TweetPerth that is continuing to grow and blossom.
Ryan M. Northover
It was an absolute pleasure to work with Adam in 2011-2012. Adam is simply a digital marketing genius. His ability to create sophisticated strategy to resolve complex digital marketing problems was beyond impressive to witness. Adam's understanding of digital media and new media trends, both from a technical, tactical and strategic view point is extraordinary. Adam is truly passionate for all things digital, in particular, his skills in social media marketing and networking are better than I have seen from any other professional in the field. Adam is kind, honest, intelligent and hard working. He is truly a great asset for any business and for the wider industry.
Jonathan Gurney
I have had the continuing pleasure of working with Adam on some of his Tweet Perth projects and would like to use this opportunity to discuss why I would highly recommend working with him. Adam has a steady work ethic which ensures that he always gets anything required by a Tweet Perth partner completed in a timely manner. This in combination with an excellent strategic mind means that the work he does will strongly emphasise increasing the partners exposure, influence and, ultimately, their sales. I have never seen Adam offer a 'one size fits all' approach to any of his partners. They can always expect a uniquely tailored digital approach to their promotion. Often this goes above and beyond both the requirements and the expectations. I have seen him create test websites and pages just to help the partner visualise what the finished product will look like, often overnight. In conclusion, if you are considering Tweet Perth for any promotional needs then you only need to meet Adam to realise how right you would be to go with him. You'll not only receive a fantastic digital asset but you will be years ahead of anyone that is in your industry.
Nic Hayes
Adam has his finger on the pulse with TweetPerth. A social media strategist that gets it and a wonderful brand TweetPerth that is continuing to grow and blossom.
Ryan M. Northover
It was an absolute pleasure to work with Adam in 2011-2012. Adam is simply a digital marketing genius. His ability to create sophisticated strategy to resolve complex digital marketing problems was beyond impressive to witness. Adam's understanding of digital media and new media trends, both from a technical, tactical and strategic view point is extraordinary. Adam is truly passionate for all things digital, in particular, his skills in social media marketing and networking are better than I have seen from any other professional in the field. Adam is kind, honest, intelligent and hard working. He is truly a great asset for any business and for the wider industry.
Jonathan Gurney
I have had the continuing pleasure of working with Adam on some of his Tweet Perth projects and would like to use this opportunity to discuss why I would highly recommend working with him. Adam has a steady work ethic which ensures that he always gets anything required by a Tweet Perth partner completed in a timely manner. This in combination with an excellent strategic mind means that the work he does will strongly emphasise increasing the partners exposure, influence and, ultimately, their sales. I have never seen Adam offer a 'one size fits all' approach to any of his partners. They can always expect a uniquely tailored digital approach to their promotion. Often this goes above and beyond both the requirements and the expectations. I have seen him create test websites and pages just to help the partner visualise what the finished product will look like, often overnight. In conclusion, if you are considering Tweet Perth for any promotional needs then you only need to meet Adam to realise how right you would be to go with him. You'll not only receive a fantastic digital asset but you will be years ahead of anyone that is in your industry.
Nic Hayes
Adam has his finger on the pulse with TweetPerth. A social media strategist that gets it and a wonderful brand TweetPerth that is continuing to grow and blossom.
Ryan M. Northover
It was an absolute pleasure to work with Adam in 2011-2012. Adam is simply a digital marketing genius. His ability to create sophisticated strategy to resolve complex digital marketing problems was beyond impressive to witness. Adam's understanding of digital media and new media trends, both from a technical, tactical and strategic view point is extraordinary. Adam is truly passionate for all things digital, in particular, his skills in social media marketing and networking are better than I have seen from any other professional in the field. Adam is kind, honest, intelligent and hard working. He is truly a great asset for any business and for the wider industry.
Jonathan Gurney
I have had the continuing pleasure of working with Adam on some of his Tweet Perth projects and would like to use this opportunity to discuss why I would highly recommend working with him. Adam has a steady work ethic which ensures that he always gets anything required by a Tweet Perth partner completed in a timely manner. This in combination with an excellent strategic mind means that the work he does will strongly emphasise increasing the partners exposure, influence and, ultimately, their sales. I have never seen Adam offer a 'one size fits all' approach to any of his partners. They can always expect a uniquely tailored digital approach to their promotion. Often this goes above and beyond both the requirements and the expectations. I have seen him create test websites and pages just to help the partner visualise what the finished product will look like, often overnight. In conclusion, if you are considering Tweet Perth for any promotional needs then you only need to meet Adam to realise how right you would be to go with him. You'll not only receive a fantastic digital asset but you will be years ahead of anyone that is in your industry.
Nic Hayes
Adam has his finger on the pulse with TweetPerth. A social media strategist that gets it and a wonderful brand TweetPerth that is continuing to grow and blossom.
Ryan M. Northover
It was an absolute pleasure to work with Adam in 2011-2012. Adam is simply a digital marketing genius. His ability to create sophisticated strategy to resolve complex digital marketing problems was beyond impressive to witness. Adam's understanding of digital media and new media trends, both from a technical, tactical and strategic view point is extraordinary. Adam is truly passionate for all things digital, in particular, his skills in social media marketing and networking are better than I have seen from any other professional in the field. Adam is kind, honest, intelligent and hard working. He is truly a great asset for any business and for the wider industry.
Jonathan Gurney
I have had the continuing pleasure of working with Adam on some of his Tweet Perth projects and would like to use this opportunity to discuss why I would highly recommend working with him. Adam has a steady work ethic which ensures that he always gets anything required by a Tweet Perth partner completed in a timely manner. This in combination with an excellent strategic mind means that the work he does will strongly emphasise increasing the partners exposure, influence and, ultimately, their sales. I have never seen Adam offer a 'one size fits all' approach to any of his partners. They can always expect a uniquely tailored digital approach to their promotion. Often this goes above and beyond both the requirements and the expectations. I have seen him create test websites and pages just to help the partner visualise what the finished product will look like, often overnight. In conclusion, if you are considering Tweet Perth for any promotional needs then you only need to meet Adam to realise how right you would be to go with him. You'll not only receive a fantastic digital asset but you will be years ahead of anyone that is in your industry.
Experience
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So Media Group
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Australia
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Media Production
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1 - 100 Employee
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Founder
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Feb 2016 - Present
Founder of So Media Group a new media publisher and agency. www.somediagroup.com.au www.sowherenext.com.au www.sobinge.com.au www.soperth.com.au Founder of So Media Group a new media publisher and agency. www.somediagroup.com.au www.sowherenext.com.au www.sobinge.com.au www.soperth.com.au
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So Perth
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Australia
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Technology, Information and Internet
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Co-founder and Managing Director
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Feb 2016 - Present
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Founder
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Apr 2011 - Present
Tweet Perth was created early in 2011 with the simple idea of being able to showcase the latest Perth tweets about any topic, creating a better Perth Twitter community.Tweet Perth has quickly become a voice for social media users of Perth - we share stories, question and we are involved with local conversations.Today Tweet Perth is one of Perth's fastest growing new media platforms, with an audience of 100,000 unique followers across Twitter, Instagram, Facebook, Google+ and LinkedIn, with hundreds of thousands of visitors to the website.Tweet Perth is now a go-to place for local bloggers to share their passions and opinions; a place for the latest breaking news; local events; Perth sports; technology and offbeat news, giveaways, competitions and more. Visit http://tweetperth.com.auOur influence and ability to create quality content through our alignment with 40+ local bloggers also provides an unique opportunity for brands to connect with our engaged local audience. For more information on marketing with Tweet Perth and our services visit http://business.tweetperth.com.au Show less
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adambarrell.com
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Perth, Australia
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Owner
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2008 - Present
My personal website adambarrell.com. Here you will find social media articles, personal rumblings, services I provide and portfolio of my most recent digital works. If you would like a web design quote please contact via Linkedin or email me adam@adambarrell.com My personal website adambarrell.com. Here you will find social media articles, personal rumblings, services I provide and portfolio of my most recent digital works. If you would like a web design quote please contact via Linkedin or email me adam@adambarrell.com
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Carat Australia
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Australia
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Advertising Services
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100 - 200 Employee
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Content Strategy Director
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Apr 2017 - Sep 2019
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Head of Carat Social
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Jun 2016 - Apr 2017
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Haystac dentsu
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Australia
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Public Relations and Communications Services
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1 - 100 Employee
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Digital Account Director
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May 2014 - Jun 2016
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Social Media Today, LLC
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United States
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Technology, Information and Internet
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100 - 200 Employee
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Blogger
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Mar 2013 - Mar 2016
Blogger at Social Media Today specialising in Twitter blogs. Social Media Today "The world's best thinkers on social media" Blogger at Social Media Today specialising in Twitter blogs. Social Media Today "The world's best thinkers on social media"
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Trilogy Advertising & Marketing
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Australia
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Advertising Services
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1 - 100 Employee
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Digital Account Manager
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2012 - May 2014
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Social Media Company
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Perth, Australia
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Senior Account Manager
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Nov 2011 - Sep 2012
My roles and responsibilities consisted of the following; - Social Media Strategy and Campaign Management for clients from a range of sectors. - Team Leader: As a Senior Account Manager I am often asked for advise from my peers in regards to their clients and to troubleshoot - Business Development and Sales: Regularly attend meetings with perspective clients to give a presentation on how we can implement Social Media into their business and specific examples of what we would do. - Analytics and Reporting: Social Media reporting is done monthly for each client to give them an overall view on how their accounts are performing. From these statistics I was also able to advise the possible demographic we should target through an ad campaign and or change our content to reflect the majority demographic. - Graphics: Responsible for creating Social Media (Facebook, Twitter and YouTube) graphics for new clients. I also created unique competition graphics to grab the users attention and increase interaction. - Facebook Ads: Extensive experience using Facebook Ads to help increase page interaction and growth for several clients. - Interns: We welcome work experience for interns as often as possible. My role with interns has been to run Twitter workshops and to create a team to assist with client campaign management. Show less
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Live Clothing
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Perth, Australia
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Marketing Co-Ordinator
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Oct 2009 - Nov 2011
My role at Live Clothing consist of the following; - Develop and maintain the liveclothing.com.au website through the content management system Farcry. - Liaise with Sumo web design and direct changes to the back-end of the website, which Live don't have access to. - Created and maintain the Live Clothing Blog (blog.liveclothing.com.au) using Wordpress platform. - Create twice weekly HTML database emails HTML database emails promoting the latest Live Fashion, News, Events and Competitions using Photoshop, Illustrator and Dreamweaver. - Photograph products and models to create graphics for weekly emails. - Design in-store promotional signage. Advertising sales, special offers, music festivals or specific brands through the use of Photoshop and InDesign. - Liaise with printers to ensure job is completed correctly and all stores receive correct signage. - The creation of the 4 Live Catalogues through InDesign - Created and maintain Live Clothing Facebook and Twitter accounts. (Live Clothing Facebook page grew to over 16,000 LIKES during my time at Live Clothing) - Liaise with PR companies and run competitions through Live Club, Facebook and Twitter. - Creation of Press Release for each Catalogue campaign. - Liaise with Media companies for the creation of stories around up-coming catalogue releases. - As the Marketing Co-Ordinator I generate ideas for the promotion of Live Clothing and it’s brands - Create and maintain the intranet website within Live that staff can access to find the latest Live Clothing news, daily targets and end of day reports - Analyse Google Analytic website stats to monitor websites progress (during my time at Live traffic to liveclothing.com.au increased by +80%) - Collect and monitor weekly stats for Live Club, Facebook and Twitter progress. Show less
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Education
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2004 - 2008
Edith Cowan University
Bachelor's degree, Double Major Human Biology and Sport Science
Community
