Experience

TeamSnap
• United States
• Software Development
• 100 - 200 Employee
• B2B Content Marketing Manager

  • Mar 2023 - Present


Minute Media

• United States
• Technology, Information and Media
• 300 - 400 Employee

• Content Editor

  • May 2021 - Feb 2023

  Develop and execute the brand voice for FanDuel properties, utilizing stellar written communication and storytelling, strategic engagement messaging and SEO-friendly audience development tactics to build a trustworthy platform in the booming sports betting industry. - Write, create and copyedit a variety of FanDuel branded content on The Duel property. These formats include breaking editorial news stories, informative tutorials, social posts, opinionated columns and landing pages. - Led the design and maintenance of a strategic editorial calendar to organize scheduling and distribution of content while tracking various performance analytics. - Managed The Duel’s cross-functional affiliate marketing program to drive conversions to FanDuel Sportsbook. - Incorporate SEO, keyword research and performance analytics to daily decision making, paying close attention to brand KPIs.



FanSided - Call to the Pen

• Contributing Writer

  • Aug 2020 - May 2021

  Contributed to the editorial agenda of FanSided’s Call to the Pen, reporting on MLB news. The Call to the Pen staff generates more than 162,000 unique web visitors per month. • Report and write 2-3 articles per week on breaking news, captivating opinion pieces, and other short-form articles. • Meet weekly deadlines while reviewing and editing work for editorial approval. Contributed to the editorial agenda of FanSided’s Call to the Pen, reporting on MLB news. The Call to the Pen staff generates more than 162,000 unique web visitors per month. • Report and write 2-3 articles per week on breaking news, captivating opinion pieces, and other short-form articles. • Meet weekly deadlines while reviewing and editing work for editorial approval.



LastWordOnSports.com

• Canada
• Technology, Information and Media
• 1 - 100 Employee

• Associate Editor

  • Jun 2020 - May 2021

  Contributed to the editorial agenda of Last Word on Hoops, the editorial department reporting on the NBA and other professional basketball news. Collectively, the Last Word on Sports staff garners more than 75,000 unique web visitors per month. • Review and edit the work of staff writers, enforcing deadlines, and overseeing the overall production and agenda of the site while assisting writers in developing their own personal voice and craft. • Report and write 2-3 articles per week on topics including captivating opinion pieces and breaking league news.



Freelance, self-employed

• Animation and Post-production
• 1 - 100 Employee

• Freelance Communications Consultant

  • Sep 2019 - May 2021

  Support media relations departments for local athletics programs including St. Joseph’s College and other local radio stations. - Execute game-day operations for various sporting events, including press credentials, stats and scoreboard operations. - Create strategy plans for social media content to boost engagement on accounts across several platforms. Support media relations departments for local athletics programs including St. Joseph’s College and other local radio stations. - Execute game-day operations for various sporting events, including press credentials, stats and scoreboard operations. - Create strategy plans for social media content to boost engagement on accounts across several platforms.



Bleacher Report

• Spectator Sports
• 400 - 500 Employee

• Communications Coordinator

  • Mar 2019 - Sep 2019

  Maintained the overall communications strategy for Bleacher Report, utilizing brand awareness and press strategies for the flagship B/R brand, executive team, and portfolio of brands including B/R Live, B/R Hoops and more. - Secured press with outlets like CNN, Teen Vogue, WABC-NY, WPIX-NY, and Sports Business Journal among others. - Drafted written media materials, including press releases, media alerts, fact sheets, and executive portfolios. Maintained the overall communications strategy for Bleacher Report, utilizing brand awareness and press strategies for the flagship B/R brand, executive team, and portfolio of brands including B/R Live, B/R Hoops and more. - Secured press with outlets like CNN, Teen Vogue, WABC-NY, WPIX-NY, and Sports Business Journal among others. - Drafted written media materials, including press releases, media alerts, fact sheets, and executive portfolios.



North 6th Agency, Inc. (N6A)

• Account Coordinator

  • Feb 2018 - Feb 2019

  Executed overall brand communications and social media strategies for a robust portfolio of clients across industries such as B2B marketing and advertising technology, cybersecurity, enterprise technologies, travel, hospitality and professional services. - Maintained account infrastructure, research and organization of communications activities. - Conducted media outreach support and created written communications/marketing collateral for clients. Executed overall brand communications and social media strategies for a robust portfolio of clients across industries such as B2B marketing and advertising technology, cybersecurity, enterprise technologies, travel, hospitality and professional services. - Maintained account infrastructure, research and organization of communications activities. - Conducted media outreach support and created written communications/marketing collateral for clients.



Major League Baseball Advanced Media

• Associate Site Manager

  • May 2017 - Oct 2018

  Managed, distributed, and developed interactive media content for MLB.com, a full-service digital content provider. - Managed video modules across all 30 Major League Baseball club sites and the MLB.com homepage. Wrote straightforward, SEO-friendly descriptions for content and social highlight reels in an engaging voice. Managed, distributed, and developed interactive media content for MLB.com, a full-service digital content provider. - Managed video modules across all 30 Major League Baseball club sites and the MLB.com homepage. Wrote straightforward, SEO-friendly descriptions for content and social highlight reels in an engaging voice.



St. John's University

• United States
• Higher Education

• Media Relations Manager for Athletic Communications

  • Jun 2015 - Jun 2017

  Directed media relations and external publicity efforts for five NCAA Division I athletic teams. - Wrote, edited, and distributed online content including press releases, feature stories, media guidelines, and statistical records. Produced in-house video content including video features and interviews. - Created and implemented social media strategies across platforms including Facebook, Instagram, Snapchat, and Twitter. Directed media relations and external publicity efforts for five NCAA Division I athletic teams. - Wrote, edited, and distributed online content including press releases, feature stories, media guidelines, and statistical records. Produced in-house video content including video features and interviews. - Created and implemented social media strategies across platforms including Facebook, Instagram, Snapchat, and Twitter.