Adam Smith, DC, MBA
Managing Director at inomed Inc.- Claim this Profile
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Bio
Credentials
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Foundational Leadership Program
Stagen Leadership AcademyJan, 2018- Nov, 2024 -
Medical Marketing Program
UCLA Anderson School of ManagementJan, 2014- Nov, 2024 -
CNIM, Certification for Neurophysiological Monitoring
-Jan, 2009- Nov, 2024
Experience
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inomed Inc.
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United States
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Medical Equipment Manufacturing
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1 - 100 Employee
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Managing Director
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Jul 2022 - Present
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Director Of Business Development And Regional Sales
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Nov 2021 - Jul 2022
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MicroPort Orthopedics
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United States
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Medical Equipment Manufacturing
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300 - 400 Employee
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Senior Marketing Manager
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Jan 2020 - Nov 2021
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Zimmer Biomet
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United States
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Medical Equipment Manufacturing
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700 & Above Employee
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Senior Global Product Manager, Surgical Assisting Technologies (SAT)
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Oct 2018 - Jan 2020
• Develop, prioritize and drive market adoption strategy for global expansion of the WalterLorenz surgical-assist robotic arm in collaboration with product line managers and sales leadership. • Lead multifunctional team to create product roadmap, ensure timely project execution and achieve launch revenue targets. • Monitor in-market feature performance and identify postlaunch improvements. • Build relationships with KOLs to facilitate the sales process and plan for next generation products. • Collect, analyze and present surgeon VOC feedback to business unit for new product initiatives. • Develop competitive strategies based on market analysis. • Partner to develop sales tools and field communications to update business unit and sales force on recent product/market news and developments. • Train new hires and global sales force on WalterLorenz surgical-assist robotic arm. ...o Identify and address training gaps. ...o Identify surgical procedures and applications to drive market adoption of the robotic arm. …o Completed design and delivery of training for global and national sales meetings. ...o Completed design and delivery of training for new hire training events. ...o Assist field support and sales personnel with troubleshooting issues for the robotic arm. • Analyze customer trends and behavior to advise business unit leadership on portfolio development. • Attend local, regional, national and global trade shows to market products. Show less
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Acumed Foot & Ankle
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United States
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Medical Equipment Manufacturing
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100 - 200 Employee
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Senior Global Product Manager, Craniomaxillofacial (CMF) and Neurosurgery
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Aug 2017 - Oct 2018
• As internal product champion, manage all aspects of product development team. • Serve as integral member of business unit management team to execute and oversee CMF product line strategies. • Collaborate with key opinion leaders to communicate latest product information and promote input and participation. • Lead product development cycle including financial analysis, product validation, launch plan and market strategy. • Develop and implement short- and long-term business strategy for product marketing plans, objectives and strategies to achieve sales and profit objectives on time and in budget. • Closely monitor competitor products, marketing, pricing, product success and customer opinion. • Develop and deliver product training programs. Show less
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Medtronic
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United States
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Medical Equipment Manufacturing
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700 & Above Employee
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Global Product Management
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Apr 2014 - Aug 2017
• Produced over 6.2% compound annual growth rate for the NIM (nerve integrity monitoring) product line within the ENT (ear, nose, throat) business unit over the last three fiscal years and exceeded revenue expectations by producing $14.2 million in over-plan performance.• Achieved over 85% domestic market share for NIM product line.• Developed and launched a surgical simulator that facilitates understanding and application of IONM (intraoperative neurophysiologic monitoring) technology for surgeon customers and staff.• Launched IONM certification course with top key opinion leaders to increase consistent use of technology across the industry.• Manage all global downstream marketing activities for Medtronic’s line of ENT NIM products.• In collaboration with sales, finance and marketing stakeholders, develop pricing and marketing strategies for entire ENT NIM product portfolio.• Represent ENT NIM product line at national, international and global meetings and conferences and at surgical technique courses worldwide.• Develop and maintain ENT NIM relationships with surgeon key opinion leaders.• Develop global training and marketing materials for ENT NIM product line.• Collaborate with colleagues across functions and business units to drive growth and success of the ENT NIM portfolio. • Lead planning, implementing and controlling of all marketing-related aspects of NIM business.• Execute short-term tactical objectives based on long-range product strategic plan.• Identify customer needs based on routine field work, prior experience, input from colleagues and analysis of market trend reports.• Develop and lead comprehensive marketing plans for three major new products (2014, 2016 and 2017 releases).• Train field sales force on products. Show less
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Global Medical Device Product Marketing
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Aug 2011 - Aug 2017
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International Product Marketing Specialist
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Nov 2013 - Mar 2014
• Assisted in planning, implementing and controlling marketing for ENT NIM product line.• Implemented strategic planning to ensure long- and short-term business growth.• Trained field sales force on products.• Oversaw and established pricing strategies, list prices and discount structure.• Initiated, developed and maintained corporate relationships with key clinicians.• Developed and led comprehensive marketing plans for major new products.• Developed short- and long-range sales budgets for the product line. Show less
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International Program Marketing Specialist
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Aug 2011 - Nov 2013
• Supported sales, marketing and training teams and customer training and education.• Provided sales and customer education support for IONM strategies.• Fostered relationships and communicated technique and technology developments, impact of education programs and customer satisfaction data to business unit, sales, quality and R&D.• Developed NIM Eclipse marketing plan, including strategies, objectives, tactics and budget. • Conducted market analysis to maintain understanding of health financing, organization, systems and standards for care delivery.• Partnered with health system customers to understand customer needs. Show less
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Evokes, Inc.
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Cincinnati Area, KY
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Surgical Neurophysiologist, Intra-Opertive Neuromonitoring
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Jun 2009 - Aug 2011
• Practiced clinical competencies including TceMEPs, SSEPs, BAEPs, EEG and EMG. • Actively involved in direct spinal monitoring of over 850 cases. • Actively engaged in seeking and obtaining new accounts. • Developed proficiency with the Axon Eclipse, Cadwell Cascade and XLTEK platforms. • Practiced clinical competencies including TceMEPs, SSEPs, BAEPs, EEG and EMG. • Actively involved in direct spinal monitoring of over 850 cases. • Actively engaged in seeking and obtaining new accounts. • Developed proficiency with the Axon Eclipse, Cadwell Cascade and XLTEK platforms.
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Surgical Monitoring Associates
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Cincinnati Area, KY
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Fellow, Clinical Neurophysiology
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May 2007 - Dec 2009
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Center for Advanced Spine Technologies
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Cincinnati Area, KY
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Doctor Of Chiropractic
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Jan 2009 - May 2009
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Education
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Auburn University Raymond J. Harbert College of Business
Master of Business Administration - MBA -
UCLA Anderson School of Management
Certificate, Medical Marketing Program -
Palmer College of Chiropractic
Doctorate of Chiropractic