Experience

Red Wing Shoe Co.

• United States
• Manufacturing
• 700 & Above Employee

• Insights and Analytics Manager

  • Mar 2023 - Present



4 Wheel Parts

• United States
• Motor Vehicle Manufacturing
• 300 - 400 Employee

• Category Analytics Manager

  • Oct 2020 - Mar 2023

  -Led a dynamic and responsive team of analysts across merchandising and pricing teams that provided detailed analytics, insights, and reporting to the Category Management team and to the broader company to inform and define our product assortment and price competitiveness. -Drove and developed insightful analytics, reporting, data processes, and models for senior level leaders, by blending data from across business functions to provide a clear view of past and future performance. -Be the crucial analytical voice to strategic problem-solving discussions to ensure the correct data is utilized and translated into measurable actions. -The efforts of my team and I directly led to increased pricing power and profit, better inventory management, and a much deeper understanding of business results.

• Pricing Analytics Manager

  • Feb 2019 - Oct 2020

  -Led complex pricing and other business analytics projects that provided clear, actionable insights to senior level leaders, enabling better strategy and more profitable growth. -Developed new competitive pricing intelligence capability, enabling dynamic pricing and much deeper insights on competitors. -Created promotional spend forecast methodology that gave management new visibility and control during promotion planning.



Wells Fargo

• United States
• Financial Services
• 700 & Above Employee

• Customer Analytics Consultant

  • Jun 2015 - Feb 2019

  -Led and executed complex analytical projects, leveraging multiple data sources across the company, focused on all aspects of customer relationships including segmentation, customer interactions, and product ownership. -Key team leader recognized for developing other team members and elevating team analytical c capabilities. -Developed and managed new customer segmentation for retail banking, seamlessly working with and obtaining buy in from multiple stakeholders across the organization. -Created multiple business models, providing critical forward-looking insights to business leaders.



Target

• United States
• Retail
• 700 & Above Employee

• Senior Analyst - Business Intelligence and Analytics

  • Mar 2012 - Mar 2015

  -Drove insight-based merchandising strategies across multiple product categories through scoping and leading complex analytics projects utilizing sales, guest, and operational data. -Led statistical test design and analysis for large and highly visible product and store layout tests, significantly impacting sales while developing a framework for future testing, rollout, and execution. -Enhanced promotional and customer targeting strategies through analytical insights from sales and guest segmentation data in products ranging from soda to apparel. -Strengthened a data-driven culture by mentoring, as a key thought leader, complex statistical best practices to a wide variety of internal technical and non-technical audiences.



UnitedHealth Group

• Hospitals and Health Care
• 700 & Above Employee

• Senior Reporting and Process Analyst - Medicare Reconciliation

  • Oct 2010 - Mar 2012

  -Managed and developed key operational analytics and reporting for a government regulated member enrollment reconciliation process. -Drove crucial data testing, analysis, and automation that reduced manual effort for the member reconciliation process by 50%. -Developed a culture of data-driven business decision-making through leveraging technical skills to build timely and insightful reporting. -Managed and developed key operational analytics and reporting for a government regulated member enrollment reconciliation process. -Drove crucial data testing, analysis, and automation that reduced manual effort for the member reconciliation process by 50%. -Developed a culture of data-driven business decision-making through leveraging technical skills to build timely and insightful reporting.



Carlson Brand Enterprise

• Marketing Consultant

  • Mar 2009 - May 2010

  - Provided strategic marketing solutions to clients, helping them solve important business challenges. - Completed extensive channel analysis for a premium ice cream manufacturer using internal and syndicated data. Invented scorecard based on key attributes to prioritize new market entry. - Led brand creation project for a new senior services business at a Fortune 500 financial services firm utilizing primary research and secondary research. - Surveyed attitudes and successful marketing practices of orthodontic offices for a large orthodontic manufacturer. Gave key insights on marketing partnership tactics between offices and the manufacturer.



Progressive Insurance

• United States
• Insurance
• 700 & Above Employee

• Data Analyst II - Claims Efficiency Team

  • Jun 2007 - Aug 2008

  -Led data collection and completed task time analysis that redesigned the claims staffing strategy, resulting in a 15% cost savings and improved customer experience.-Led and developed teams as big as 7 benchmarking the legacy claims staffing process and r recommending improvements based on time study analysis.-Obtained buy-in on a new staffing process through successfully influencing field leaders with data.

• Analyst Development Program

  • Jul 2005 - Jun 2007

  The Analyst Development Program at Progressive offers high achieving analyst candidates the opportunity to rotate across four different analytical areas of the company. Completed four rotations across business forecasting, pricing, actuarial analysis, and claims operational analysis. Was offered permanent Data Analyst position with claims operations based on performance.