Experience

Fabric PR

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Account Director

  • Sep 2022 - Present

• Senior Account Manager

  • Aug 2021 - Sep 2022



ANM Comms

• United Kingdom
• Public Relations and Communications Services
• 1 - 100 Employee

• Senior Account Manager

  • Feb 2020 - Jul 2021

• Account Manager

  • Jan 2020 - Jul 2021



River Island

• United Kingdom
• Retail
• 700 & Above Employee

• Menswear Press Officer

  • Apr 2015 - Feb 2019

  Working closely with PR Manager and PR Assistant to deliver and develop key seasonal brand messages and drive coverage on all media platforms. • Generating offline/online PR and own brand content ideas. • Project management- creating and implementing product led and PR outreach strategies to target offline, online media and influencers. • Increasing brand awareness by securing offline and online coverage. • Actively seeking and securing talent and influencer dressing opportunities. • Implementing and measuring success of influencer strategies through paid and organic activity. • Establishing and developing relationships with press, influencers and third-partner partnerships. • Planning trade, broadcast and regional PR activity to support new PR stories and product launches. • Working closely with the Brand Marketing, Social and International PR departments to deliver a coherent brand message. • Working and building relationships with buyers to ensure new product messaging and samples in creating new stories. • Writing press releases, quotes and executing media alert strategy. • Compiling monthly and brand collaborative coverage reports. • Monitoring and analysing coverage success figures and feeding back results to the wider PR team. • Assist managing PR department and hospitality budgets. • Managing and developing the PR assistant skill set. • Coordinating seasonal and brand collaboration gifting. • Organising seasonal press days, domestic/international press trips, consumer events, press dinners and fashion week events. Show less



PURPLE

• United Kingdom
• Public Relations and Communications Services
• 200 - 300 Employee

• Junior Account Executive

  • Apr 2014 - Apr 2015

  Working as part of the menswear team supporting the Senior Account Manager in providing complete PR representation for clients, which include Richard James, Casely-Hayford, Miharayasuhiro and Wolsey. - Devising PR plans & ideas with my Senior Account Manager in order to maintain constant innovation and increase brand profile among press. - Coordinate all samples and ensure UK and International PR enquiries are handled promptly. - Collating and measuring success of media coverage for monthly and weekly reports. - Daily contact with online, offline media titles. - Successfully securing product and talent placement. - Organising and coordinating Fashion Show events; Managing guest lists, invitations, photographers, press interviews and securing talent attendance/dressing. - Enhance and manage the brands image on social media. - Collaborating with music, events an lifestyle departments to ensure all areas are covered to maximise their full potential. Show less



Paul Smith

• Luxury Goods & Jewelry
• 700 & Above Employee

• PR Assistant

  • Mar 2013 - Apr 2014

  Working alongside the PR department with the running of the press office and showroom. - Managing the daily running of the showroom; sample call-ins, returns, appointments and visual merchandising. - In-depth knowledge on all seasonal collections. - Collating coverage for the monthly and weekly reports. - Assist coordinating the seasonal press days and domestic and international fashion show events. - Daily contact with offline, online media, freelance stylists and talent. - Coordinating seasonal gifting. Show less