Experience

Icon Media Direct

• Advertising Services
• 1 - 100 Employee

• Senior Account Manager

  • Sep 2015 - Present

  Manage, plan and scale D2C campaigns across linear television, and advanced media (OTT/CTV) utilizing a mix of brand, traditional & direct response advertising tactics.Account Focus: TrueCar, Guthy Renker, Proactiv, WellCare, WordPress- Develop both national and local market media strategies to maximize sales, leads and/or site traffic- Create brand and media strategy recommendations based on analysis of immediate and long term impact of marketing efforts- Serve as direct contact and point person between clients, production/creative teams, etc.- Lead quarterly and ad hoc meetings, including deck creation and strategy to leading presentation (in person and virtually)-Examine results-based data to successfully optimize campaigns in order to ensure performance efficiency while developing growth strategies for client success-Perform campaign analysis including competitive & consumer research, hold out group and lift studies, A/B creative testing, sales funnel optimizations and SWOT assessment to aid in crafting campaign strategy and goals.



Brookdale Senior Living

• Advertising Services
• 700 & Above Employee

• Associate Director

  • Jul 2014 - Sep 2015

  •Oversee and manage multiple departments, along with supervising a staff of 50 employees. Departments include marketing, sales, dining and maintenance.•Accountable for and managing various budgetary operations, including containing operating costs at a particular margin for three separate internal departments. •Responsible for keeping the property in compliance with Title 22 of CA and addressing any reason for deficiency with a well-defined plan of correction. •Oversee and manage multiple departments, along with supervising a staff of 50 employees. Departments include marketing, sales, dining and maintenance.•Accountable for and managing various budgetary operations, including containing operating costs at a particular margin for three separate internal departments. •Responsible for keeping the property in compliance with Title 22 of CA and addressing any reason for deficiency with a well-defined plan of correction.



Emeritus at Tarzana

• Community Relations Director

  • May 2013 - Jul 2014

  •Responsible for all sales and marketing campaigns for Emeritus at Tarzana, including press releases, strategic branding initiatives, cold calling and client relationships along with serving as a liaison to outside vendors.•Utilized analytics’ of past sales trends and market data to promote the building towards a niche audience resulting in occupancy up to 96% in Q3 & Q4 of 2013 and Q1 of 2014. •Scripted and produced press releases and email blast campaigns, utilizing servers such as Mail Chimp to track efficiency of campaigns and identify key strengths and weaknesses.•Built rapport with key clientele and nurtured relationships in order to further enhance referral sources, increase building occupancy and to maintain a solid brand image of Emeritus at Tarzana.



Jelli Vegas 96.7 KYLI-FM

• Promotions Manager

  • May 2012 - May 2013

  •Promotion and marketing manager with responsibilities including creating and orchestrating marketing concepts and advertising plans in multiple formats (Excel, PowerPoint, Word) •Oversaw client services and maintained relationships with targeted key clientele.•Utilized interpersonal skills to build and maintain relationships with advertisers and various agencies.•Analyzed online metrics and research data in an effort to appeal towards station demographics, resulting in a 25% increase of Unique Users within the stations PM audience. •Created promotional proposals and one sheets for sales staff and advertisers along with assisting in producing, maintaining and editing media kits.•Managed Jelli Vegas brand ambassador team, providing team leadership, training, and scheduling.



Kemp Broadcasting

• Sales and Marketing Liaison

  • Sep 2008 - Apr 2012

  •Responsible for implementing copy and key points for sales driven on-air marketing campaigns. •Tracked talent invoices and advertiser payment plans.•Oversaw copy writing scripts and creative aspects of on air and social media based advertising campaigns for local and national advertisers in conjunction with the company’s three differing radio stations. •Maintained calendars for future client services as well as spread sheets detailing payment deadlines for expired orders and delinquent compensation.•Served as a liaison between internal departments as well as maintaining a rapport with external agencies in order to ensure all projects were delivered on time and within budget as well as ensure clients expectations were being met.•Created and distributed press releases to local media for major radio station events.•On site coordinator of all events in conjunction with national sales and marketing campaigns.



HOT 97.5 KVEG-FM

• Assistant Promotions Director/Street Team Coordinator

  • Oct 2004 - Sep 2008

  •Coordinated on-air and grass roots marketing strategies, including zip code analysis to strengthen , on air promotional campaigns and community out reach programs. •Served as station representative to record labels and coordinated artist travel and accommodations. •Managed and scheduled on-air interviews with major labels and PR firms as well as coordinate meet & greet schedules.•Successfully orchestrated and conducted promotions of the following community events in conjunction with KVEG: American Lung Associations “Asthma Walk” for three years consecutively, Leukemia Societies “Light the Night,” and several blood donor drives with the American Blood Donor Organization.•Fiscal management and cost control of promotion’s department budget as well as constructing promotional and performance itineraries for all station concerts.•Oversaw a promotional team of 25 staff members, serving as their supervisor and point person for all on-site events.