Adam Nurilman

Design Strategy Manager (Research & Service Design) at Mindworks Lab
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Torbjørn Aksdal

We recruited Adam to the Traveloka design innovation team after watching him in action while working for the Ministry of Tourism on a joint project with us, and we did not regret bringing him on. Adam possess a natural talent for sensemaking and systems design, which coupled with an impressive drive to learn made him a key contributor in our team. I observed Adam grow rapidly while working with him, and I could trust him with running his own independent projects involving senior stakeholders without much direction and supervision needed. Adam also has a natural charisma and a fondness for people that makes it easy for respondents and stakeholders alike to engage and connect with him, which is a another key strength for Adam

Amelia Hendra

Adam is a hard-working service designer with curiosity to get his projects done well. He’s got good facilitation and presentation skills, and a great collaborator. I worked with Adam in a couple of Human-Centred Design workshops at Traveloka, in which he helped led the sessions and facilitate the working groups. I have also seen high sense of ownership that he has with a couple of design research projects, ensuring the deliverables made sense and able to be understood by its audience. Adam has open-mindedness and love of learning, using feedback to help him shape the work better, and able to adapt to changes while keeping calm - very useful soft skills of a good designer.

Dara Tasha

During his tenure in Traveloka, I collaborated closely with Adam in several projects. It was a pleasure to work with Adam as he always shows his full dedication and enthusiasm towards his work. He is also a strong team player with great analytical thinking skills - proven by his ability to facilitate and navigate the ambiguity within a discussion. With his positive attitude, I believe that Adam will continue to grow and bring positive impact to the community :)

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Experience

    • Hong Kong
    • Civic and Social Organizations
    • 1 - 100 Employee
    • Design Strategy Manager (Research & Service Design)
      • Oct 2022 - Present

      Mindworks is a global innovation lab under Greenpeace Designing to empower changemakers in addressing complex climate problems. Mindworks is a global innovation lab under Greenpeace Designing to empower changemakers in addressing complex climate problems.

    • Indonesia
    • Design Services
    • 1 - 100 Employee
    • Co-Founder & CEO
      • Jan 2020 - Present

      Facilitating organisations and communities to craft social innovation faster, cheaper, and more effective using Human Centred Design approach. Come visit us to learn more! xdslab.com IG @xds.lab Facilitating organisations and communities to craft social innovation faster, cheaper, and more effective using Human Centred Design approach. Come visit us to learn more! xdslab.com IG @xds.lab

    • United States
    • Freight and Package Transportation
    • Head of Product Design & Research
      • Nov 2021 - Oct 2022
    • Indonesia
    • Education Administration Programs
    • 700 & Above Employee
    • Product Design & Research Manager
      • Jan 2021 - Nov 2021

      Leading product researchers on all Business Units. Leading product designers on Lifelong Learning business units.Help explore product design & strategy for New Products & Strategic Initiatives

    • Senior Principal Design Researcher
      • Jun 2020 - Jan 2021

      Informing design strategy to build impactful products & services using Human Centred Design

    • Design Research & Strategy
      • Jan 2020 - Jun 2020
    • Singapore
    • Software Development
    • 700 & Above Employee
    • Innovation / Design Researcher - Central Design Committee
      • Sep 2018 - Jan 2020

      Project Lead for Empowering Discovery Research. An initiative to find opportunities in translating Traveloka’s Empowering Discovery vision into strategic steps for product and service development. Manage various stakeholders such as Platform Team, Product Team, Branding Team, & Marketing Team. Human Centred Design 101 training Help design the module. Lead Presenter and Facilitator. Training Traveloka's new designers, product managers, product marketing managers, brand designers, product copywriter, and people operations team. Lead Destination Discovery Research. Translate it into Design Strategy and Information Architecture to help Platform team develop Destination Guide product. Resulting in significant increase of active users.

    • Indonesia
    • Government Administration
    • 1 - 100 Employee
    • Associate Lead (Research & Service Design) - Homestay Development Acceleration
      • Feb 2017 - Sep 2018

      Reporting to the Minister of Tourism, Republic of Indonesia, on weekly and monthly basis In Charge of Homestay Development Acceleration with the following scheme: 1. Conversion (Converting existing houses into homestay) 2. Renovation (Developing existing houses through physical intervention) 3. Revitalization (Reactivating traditional houses) Leading research in Development Program, Funding, and Operation Scheme for Homestay Development through the Scheme of Conversion, Renovation, and RevitalizationIn Charge of Developing Project Management System from central government to village level Implementing "Indonesia Incorporated" proncipal through engaging multiple stakeholders (penta helix) to collaborate in the National Program of Homestay Development Acceleration. Identifying challenges in preserving the local wisdom in traditional architecture, and developing innovation and strategy to overcome the challenge

    • Program Management - Priority Destinations Development Acceleration
      • Nov 2016 - Feb 2017

      Help establish program management system to align 3A (Attraction, Accesibility, Amenities) development to build 10 Priority Destinations. Collaborate with Ministry of Housing & Public Works (KemenPUPR) and Presidential Staff Office (KSP).

    • Design Specialist
      • Aug 2016 - Nov 2016
    • Junior Architect Intern
      • Jun 2015 - Aug 2015

Education

  • Institut Teknologi Bandung
    Bachelor of Science in Architecture, Architecture
  • University of Sydney
    Certificate, Design Strategy: Design Thinking for Business Strategy and Entrepreneurship

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