Adam Nielsen

Product Line Manager at Pureon
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Contact Information
Location
Scottsdale, Arizona, United States, US
Languages
  • Spanish Full professional proficiency
  • English Native or bilingual proficiency

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5.0

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Laura Collins CPA, MAFM

I have been privileged to know Adam Nielsen for 2 years in my role as Business Leader at Acme Aerospace, Inc. While Adam reported to me at Acme Aerospace, I found his management and strategic thinking abilities to be instrumental in helping me establish Acme Aerospace as a leader in the Aerospace Power Management Systems Market. His conscientious effort and cooperation in doing professional, high-quality work were Invaluable and very much appreciated. As Product Line Manager, Adam was efficient, innovative and responsive. He was a forward thinker, focused on meeting expectations and overcoming barriers with a can do attitude. He works exceptionally well both independently and as a team member and willingly takes the lead in carrying the responsibility to meet targets on his shoulders while motivating his team members through his example. Adam is not just a Sales and Marketing professional but he is also a business person who understands cost, margin, profit and how critical engineering and manufacturing are to the success of the business. With that solid understanding of the business as a whole, Adam has proven very capable of negotiating great business deals for the company long-term. If you find Adam Nielsen’s career objectives match your organizations requirements, I know of no reason why you would be disappointed by his performance. Please let me know if you require further information.

Jim Panfil

Adam developed and implemented strategies and tactics to grow the PC- TV business. His responsibility included product positioning, product definition and long range plans. He was responsible for working with sales to grow the business. He consisentally met or exceeded the plan targets for his portfolio.

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Experience

    • Switzerland
    • Chemical Manufacturing
    • 1 - 100 Employee
    • Product Line Manager
      • May 2021 - Present
    • Product Line Manager
      • Jan 2015 - May 2021

      • Responsible for sales and marketing of three chemical product lines that contribute over 30% of the company’s sales, and over 40% of the gross profit. • Implemented pricing strategies which successfully maintained gross margin of over 65%, despite significant increases in raw materials in 2008 and 2015. • Managed the successful launch of two new products in new categories, creating all necessary marketing material, logos, website information, and internal sales training. Both products have captured at least 30% of their respective markets. • Travel approximately 15% of the year to visit customers, grow the business, and gather market information necessary to direct future product development. • Drive a weekly, cross-functional “New Product Development” team, which actively tracks new product initiatives, appropriate follow-up, and ensures timely delivery to our customers. • Created a comprehensive Excel-based market tool, and then initiated an intensive market research program, in which data pulled from sales calls, on-site visits, and second hand sources could be compiled and analyzed within the Excel tool. • Monitor all raw material costs, evaluated impact on finished good costs, and adjusted ASP as necessary to maintain profitability. In addition, I set raw material inventory levels and reorder points to balance lead time commitments and inventory carrying cost. • Tripled the number of qualified raw materials for my products, allowing the company to gradually phase out costly suppliers. This was critical to maintaining profitability in 2008 and 2015. • Upon hire, completely reorganized product line under a unified brand name, creating a brand logo, value proposition, and line card. This has led to a less confusing offering in the marketplace. • Reworked all product applications notes to not only offer more relevant technical data, but to improve professional appearance of the brand and the company. Show less

    • Product Line Manager, Acme Aerospace
      • Jun 2012 - Dec 2014

      • Directly accountable for all sales and marketing efforts for a $29M manufacturer of aerospace grade batteries, chargers, and battery systems. • Drove the sales team to an average growth rate of 5% per year in sales, achieved through a mix of aggressive pricing and new business development. • Composed technical and commercial product proposals emphasizing the company value proposition and explaining the key technological benefits to our customers, resulting in new design awards at Boeing and Embraer. Estimated new product costs, determined target gross margins, and established unit prices and NRE requirements. Presented proposals to other key aerospace accounts such as L3, Northrop Grumman, Raytheon, and Orbital Sciences. • Directly handled all price negotiations on large contracts with key commercial, military, and government customers, ensuring Acme gross margins and EBITDA remained on track. • Responsible for creating and presenting Acme’s summarized financial statements, marketing efforts, and business plans to the Transdigm Board of Directors quarterly. • Regularly participated in remote and onsite sales calls to promote our products and build stronger customer relationships. • Responsible each year for creation of a detailed sales plan, presenting it for approval from corporate, and executing to the plan each year. • Promoted the Acme product line at 3-4 trade shows annually, assisting with setup and tear-down as necessary. • Managed a network of distributors and manufacturers representatives to ensure sales goals achieved and inventory levels held at appropriate levels. Provided training materials to rep network to ensure adequate representation to our customers. • Regularly attended engineering’s new product development meetings, representing the needs of Acme’s customer base to ensure the market viability of next-gen products under development. Show less

    • Product Line Manager
      • Oct 2007 - Jun 2012

      • Developed and implemented strategies that led to explosive growth of custom slurry product line, resulting in revenue gains of over 400%. • Maintained gross margin of over 60-70% despite significant increases in raw materials in 2008 and 2011 • Analyzed emerging markets and defined future needs, ensuring consistent growth and profitability. • Led weekly cross-functional “New Product Development” team to ensure new products were developed on time to meet market windows. • Made regular, on-site sales calls to semiconductor, optical, defense, and specialty polishing markets in order to provide technical expertise and gather market data. • Completely reorganized the product line under a unified brand name, creating a unique brand logo, value proposition, and line card. • Developed a detailed, rolling 5-year forecast for the product line, which became the backbone for facility planning and capital expenditure decisions by upper management. • Monitored all raw material costs, evaluated impact on finished good costs, and adjusted pricing as necessary to maintain profitability. • Tripled the number of qualified raw materials for my products, allowing the company to gradually phase out costly materials. • Managed the successful launch of two entirely new product types, creating all necessary marketing material, website information, internal training of sales. • Reworked all product applications notes to not only offer more relevant technical data, but to improve professional appearance of the brand and the company. Show less

    • United States
    • 1 - 100 Employee
    • Product Line Manager (Marketing Manager)
      • Oct 2006 - Oct 2007

      I am responsible for increasing Conexant market share in the PC TV space. I am direclty involved in all product, pricing, and reference design decisions surrounding a complete portfolio of A/V decoders, MPEG encoders, USB bridges, and PCIe bridges. I assumed the role when Conexant had very little presence in this market, and I have since established many competitive reference designs, as well as driving engineering to deliver new products. This position has required that I interact on a weekly basis with Conexant sales, marketing, engineering, and executive management across the globe. In the short time I have worked at Conexant I have quickly established myself as one who can not only quickly learn the technical details of our products, but also methodically break apart problems, delegate relevant action items, and follow through so that things get done. Show less

    • Product Demand Analyst
      • Jun 2005 - Sep 2006

      Was solely responsible for supporting all tactical marketing responsibilities for the Convergence Video group. Managed supply, product allocations, and forecasts. Completely overhauled the group's forecast process. The new system was so succesful that other business units have since adopted the system. Forecast process and file now considered "Best-In-Class" within Conexant.Performed my responsibilities so well that I was promoted to a Product Marketing position in only 16 months.

    • United States
    • Religious Institutions
    • 700 & Above Employee
    • Volunteer Missionary
      • Jul 1998 - Jul 2000

      Dedicated two years to missionary work in northern Mexico, spending time in a variety of large cities and small villages. Taught English classes, and performed general service where needed. Learned to speak and write Spanish fluently within six months, which I continue to use today. Dedicated two years to missionary work in northern Mexico, spending time in a variety of large cities and small villages. Taught English classes, and performed general service where needed. Learned to speak and write Spanish fluently within six months, which I continue to use today.

Education

  • San Diego State University-California State University
    MBA, Marketing, Finance
    2004 - 2005
  • Brigham Young University
    Bachelor of Science, Electrical Engineering
    1997 - 2003

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