Adam Michalecki
Marketing Automation Specialist at MODIVO- Claim this Profile
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Bio
Credentials
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Synerise Communication Professional
SyneriseNov, 2022- Nov, 2024 -
Synerise Fundamentals
SyneriseNov, 2022- Nov, 2024 -
Synerise Jinjava Professional
SyneriseOct, 2022- Nov, 2024 -
Google Ads Search Certification
GoogleAug, 2019- Nov, 2024 -
Google Analytics Individual Qualification
GoogleAug, 2019- Nov, 2024 -
Google Ads Fundamentals
GoogleJul, 2019- Nov, 2024 -
Inbound Certification
HubSpotMar, 2018- Nov, 2024 -
Google Shopping Certification
GoogleApr, 2018- Nov, 2024
Experience
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MODIVO
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Poland
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Apparel & Fashion
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500 - 600 Employee
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Marketing Automation Specialist
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Aug 2022 - Present
-Implemented personalized omni-channel automated/semi-automated/bulk campaigns (email, web push, app push, sms, etc.) responding to customer behavior (e.g., adding a product to the cart), a moment in the lifecycle (e.g., onboarding), and the customer's point of contact with the company (e.g., a visit to a stationary store) -Supported the design and execution of CRM strategies (automated campaigns, mass campaigns, marketing automation scenarios using web / app placements) -Collaborated with business owner to develop ideas and coordinate campaign execution in email, web push, app push, on-site, sms channels using CDP (Customer Data Platform) -Implemented segmentation, recommendations and AI mechanisms in the ongoing activities -Assisted in creating segmentation and selecting a group of customers for the campaign -Implemented A/B tests and experiments -Collaborated with external agencies and internal co-workers from various departments -Ensured that the implemented activities contributed to building a positive customer experience -Analyzed and created recommendations for improvements and optimization of current, already implemented campaigns in terms of technology -Assisted in migrating data and analytics to GCP (Google Cloud Platform)
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Digital Marketing Freelancer
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Nov 2020 - Present
-Conducted strategy sessions and sales calls with potential clients using consultative selling -Conducted in-depth interviews to determine projects scope -Made websites, online stores, e-learning platforms using WordPress with Oxygen Builder/Elementor -Developed websites to suit clients needs with plugins and custom scripts -Implemented web analytics on client sites (Google Tag Manager, Google Analytics) -Conducted strategy sessions and sales calls with potential clients using consultative selling -Conducted in-depth interviews to determine projects scope -Made websites, online stores, e-learning platforms using WordPress with Oxygen Builder/Elementor -Developed websites to suit clients needs with plugins and custom scripts -Implemented web analytics on client sites (Google Tag Manager, Google Analytics)
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SalesTube
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Poland
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Advertising Services
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100 - 200 Employee
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Programmatic Media Buying Intern
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Oct 2019 - Nov 2020
-Managed and optimized 8 Programmatic accounts in different industries like: insurance, medical, real estate, media and entertainment, energy, automotive -Assisted team members with campaigns for future and current agency clients in preparing quotes, targeting, optimization, reporting, billing and making postbuy summary presentations -Ran various types of campaigns - display, screening, VOD, audio ads (Spotify), Youtube TrueView, Youtube TrueView for Action, Youtube Bumper Ads, Youtube Non-skippable -A/B Split tested Line Items -Trained in setting up Campaign Manager, Floodlight, Remarketing -Built and maintained relationships with publishers (Agora, Onet, WP, Interia, Yieldbird, TVN, Polsat, TVP, Spotify) -Implemented programmatic specific ad formats in campaigns - parallax, native, Gmail ads -Conducted campaigns using the OBB algorithm -Led the emission of national campaigns and local campaigns using Proximity Targeting -Prepared targeting to reach customers at each stage of the Customer Journey -Plugged the DAR codes into the YouTube TrueView campaigns -Raised my competences by participating in internal and external trainings in digital marketing - RTB, TV, Press, Radio, OOH, Adform, Excel, Google Analytics, Google Ads, Paid Social (Facebook Ads/Instagram Ads), SEM, SEO, Performance (Affiliate marketing), Analytics, Advertising Marketplace, Google Marketing Platform, Marketing Automation -Optimized campaigns using Google Analytics 360 and Campaign Manager -Prepared quotes, media plans and tender presentations as well as New Business presentations -Created and edited campaigns using SDF (Structured Data Files) -Obtained Google DV360 and Criteo certifications -Co-created Programmatic department's promotional materials for the product offerings -Built campaign targeting based on Google Keyword Planner -Troubleshoot campaign technical issues with Google support
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LaKoguta
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Warsaw, Masovian District, Poland
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Junior Marketing Manager
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May 2018 - Sep 2019
-Built a list of 50+ B2B cold leads in the food and beverage industry -Developed an application to automate reporting using Google Sheets -Processed and posted invoices and correcting invoices -Trained in managing relationships with customers and suppliers -Trained in using CRM software (Pipedrive) -Developed proficiency in Microsoft Office (Word, Excel, PowerPoint) and Google Workspace (Drive, Docs, Sheets, Slides) -Built a list of 50+ B2B cold leads in the food and beverage industry -Developed an application to automate reporting using Google Sheets -Processed and posted invoices and correcting invoices -Trained in managing relationships with customers and suppliers -Trained in using CRM software (Pipedrive) -Developed proficiency in Microsoft Office (Word, Excel, PowerPoint) and Google Workspace (Drive, Docs, Sheets, Slides)
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Education
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2016 - 2019
Szkoła Główna Gospodarstwa Wiejskiego w Warszawie
Bachelor's degree, Informatics and Econometrics
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