Adam Marks
Director, Digital Strategy at PAINWeek- Claim this Profile
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English -
Topline Score
Bio
Credentials
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Cvent Event Management
CventFeb, 2021- Nov, 2024
Experience
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PAINWeek
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United States
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Hospitals and Health Care
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1 - 100 Employee
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Director, Digital Strategy
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2020 - Present
Responsible for developing and implementing digital strategies that advance the PAINWeek communications platform. Also responsible for developing digital campaigns to increase the visibility and growth of the PAINWeek brand to increase and enhance customer engagement via social media to e-marketing. Responsible for developing and implementing digital strategies that advance the PAINWeek communications platform. Also responsible for developing digital campaigns to increase the visibility and growth of the PAINWeek brand to increase and enhance customer engagement via social media to e-marketing.
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Owner
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2007 - Present
• Advise on products, logos, and website launches and devise advertising and marketing timelines • Manage client financials, including overseeing budgets • Create and facilitate strategic and cost-efficient digital and traditional media plans • Analyze data and performance from client activity and deliver recommendations to enhance media plans Key Achievements: • Managed marketing and website set-up for interactive dinner theater show “Johnny Boy’s Graduation” • Executed a complete branding campaign for novelist Joanne Fastoff, including logo design, cover art for books, marketing campaign (including video trailers), and website design • Created specialized ad campaigns featuring custom-made facial skin care products for Palmi Dolfi Salon. Work included product photoshoots and website, label, and logo design, which increased sales by 40% • Acted as website, branding, and operations liaison for handbag line that was featured on QVC Shopping • Created and launched a website, graphics, and marketing plan for a local car repair facility to help secure the "Short Hills Nextdoor Neighbors Favorite Award." • Devised and implemented workflow, auditing, and SOPs for staff of 75+ for EatDrink Be Events Show less
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Hyde Park Chamber Of Commerce
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United States
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Retail
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1 - 100 Employee
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Operations Marketing Manager
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2016 - 2020
• Delivered 55+ marketing consultations annually for members and potential chamber members • Facilitated over 200 events from ideation through execution, including a 5K-person 4th of July parade and 50K-person Hyde Park Breakfast • Co-managed financial processes with an outsourced bookkeeper/CPA and monitored revenue and operations • Assessed accuracy, timeliness & quality of media outputs; approved 250+ creative, timeline & marketing packets • Collaborated with City of Chicago Alderman and elected officials on business and issues of community members • Consulted with Obama Presidential Center staff on marketing collateral and community issues Show less
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LeadApparel
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La Grange, IL
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Director of Marketing and Website Operations
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2010 - 2016
• Developed and implemented a comprehensive marketing and communications plan for e-commerce clothing, embroidery, and screen-printing business • Supervised marketing associates and leveraged local vendors to execute components of the marketing and communications plan • Coordinated design, production, and distribution of marketing materials, including event promotions, newsletters, posters/banners, website, and annual report • Developed and implemented a comprehensive marketing and communications plan for e-commerce clothing, embroidery, and screen-printing business • Supervised marketing associates and leveraged local vendors to execute components of the marketing and communications plan • Coordinated design, production, and distribution of marketing materials, including event promotions, newsletters, posters/banners, website, and annual report
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Education
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University of Cumbria
Postgraduate Diploma, Business Administration