Adam Madsen

President at Softbase Systems
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Contact Information
us****@****om
(386) 825-5501
Location
US

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5.0

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Matt Campion

Adam's technical and business leadership of the Salesforce implementation project at Transwest was fundamental to its success. His depth of insight into the business, coupled with his knowledge of on-demand business applications was instrumental to ensuring project success.

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Credentials

  • Pragmatic Marketing's Focus
    -
    Jul, 2016
    - Nov, 2024
  • Pragmatic Marketing's Foundations
    -
    Jul, 2016
    - Nov, 2024

Experience

    • United States
    • Software Development
    • 1 - 100 Employee
    • President
      • Mar 2020 - Present

      Softbase Development has over 20 years of success in the industrial equipment dealer management space. We believe your business shouldn't change to accommodate the way your software works. The software you use should be a tool to effectively equip your staff to improve your bottom line. Softbase is committed to helping with the unique needs of the Industrial Equipment and Lift Truck industries. Softbase is simple, stable, and powerful! Softbase Development has over 20 years of success in the industrial equipment dealer management space. We believe your business shouldn't change to accommodate the way your software works. The software you use should be a tool to effectively equip your staff to improve your bottom line. Softbase is committed to helping with the unique needs of the Industrial Equipment and Lift Truck industries. Softbase is simple, stable, and powerful!

    • United States
    • Software Development
    • 100 - 200 Employee
    • Vice President of Business Solutions
      • Jun 2017 - Mar 2020

      As head of the product group for Karmak I oversaw the product direction and strategic focus for Karmak's suite of products in the Heavy Truck and Automotive industries. Including their premier Fusion System and Adam DMS for the Automotive industry.

    • Vice President of Development
      • May 2015 - Jun 2017

      Karmak is a leading development company in the DMS space. Expanding our development team and moving our premier product forward was an exciting challenge.

    • Director of Product Management
      • Jan 2014 - Apr 2015

      As Director of Product Management, I was part of a well-rounded team that completed the build out and field delivery of Fusion, an ERP system for the heavy duty truck industry. Dedicating my knowledge of the heavy-duty industry and analytical mindset to the success of this product proved to be very fulfilling.

    • Product Owner - Fusion/Velocity
      • Feb 2010 - Jan 2014

      The ability to turn customer ideas into tools with measurable success is the basis from which success is judged as a Product Owner. This notion was a key aspect of my time as a Product Owner, and has continued to serve me in my current role today. Helping build out the Lease/Rental functionality presented many challenges however its success in the market place as been a great reward for the teams hard work.

    • United States
    • Transportation/Trucking/Railroad
    • 200 - 300 Employee
    • Director of IT
      • Jun 2000 - Dec 2009

  • Response Inc
    • Rochester, Minnesota Area
    • Systems Engineer
      • Jun 1999 - May 2000

      Tackling the the Y2K challenge was the top priority during this time. As the tech industry changed and moved into the .com era there were many challenges to face. As as install and repair engineer for a fast paced tech company it was a great foundation in the to technology space. Tackling the the Y2K challenge was the top priority during this time. As the tech industry changed and moved into the .com era there were many challenges to face. As as install and repair engineer for a fast paced tech company it was a great foundation in the to technology space.

  • Drivetrain Distributors
    • Anchorage, Alaska Area
    • Systems Administrator
      • Jun 1996 - Apr 1999

Education

  • Dale Carnegie Training
    2016 - 2016
  • ATD Dealer Academy
    Truck Dealer Operations
    2011 - 2012
  • Scrum Alliance
    Certified Scrum Product Owner
    2010 - 2010
  • Minnesota West Community College
    Associates of Arts in Communications
    1994 - 1996

Community

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