Adam MacDonald

Senior Vice President, Data Strategy at taq
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  • English -

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Experience

    • Canada
    • Business Intelligence Platforms
    • 1 - 100 Employee
    • Senior Vice President, Data Strategy
      • Sep 2021 - Present

    • Canada
    • Financial Services
    • 1 - 100 Employee
    • Senior Vice President, Data Strategy & Risk Management
      • Sep 2021 - Present

    • Director, Data Analytics & Funder Relations
      • Nov 2020 - Sep 2021

    • Manager, Data Analytics & Funder Relations
      • Oct 2019 - Nov 2020

    • Canada
    • Ground Passenger Transportation
    • 700 & Above Employee
    • Senior Advisor, Customer Analytics
      • Apr 2019 - Oct 2019

      • Develop interactive dashboards to provide internal customers with a self-service toolto extract reports and insights• Procure additional data sources, internally and externally, to enrich data quality andderive further insights• Advise management on timelines, data sources, software and new hire requirementsfor future analytic projects• Provide direct reports with analytic advice and expertise to improve the team’s overallcompetency and analysis

    • Customer Analytics Advisor
      • Jul 2018 - Apr 2019

      • Forecast daily ridership and revenue utilizing dynamic modelling• Advise on pricing strategies and promotions to minimize customer acquisition cost anddrive incremental ridership and revenue• Identify customer segmentations to inform fare and service related business decisions• Wrangle and enrich internal data sources to derive further insights that wereotherwise overlooked

    • Data Scientist
      • Apr 2013 - Jul 2018

      • Residual risk modelling of automotive leasing portfolio• Risk mitigation using linear programming techniques• Application of machine learning algorithms to optimize consumer engagement• Interpret customer loyalty with competitive market share analysis. • Residual risk modelling of automotive leasing portfolio• Risk mitigation using linear programming techniques• Application of machine learning algorithms to optimize consumer engagement• Interpret customer loyalty with competitive market share analysis.

    • Canada
    • Software Development
    • 700 & Above Employee
    • Data Network Provisioning Coordinator
      • May 2012 - Dec 2012

      • Asset management of networking devices from the initial Project Manager request to‘end of life’ of the hardware.• Negotiate, renew, and add maintenance support for all networking hardware and devices.• Conduct monthly inventory audits to achieve maximum cost savings by reusing decommissioned hardware. • Asset management of networking devices from the initial Project Manager request to‘end of life’ of the hardware.• Negotiate, renew, and add maintenance support for all networking hardware and devices.• Conduct monthly inventory audits to achieve maximum cost savings by reusing decommissioned hardware.

    • Utilities
    • 700 & Above Employee
    • Assistant Performance Analyst
      • Jan 2011 - Sep 2011

      • Identify and interpret trends, patterns, and errors in the raw data relating to theoverall performance of the transmission and distribution of energy.• Collaborate and assist in updating corporate scorecards, dealing specifically with the interruption data.• Create and organize presentations on the company’s performances for corporate meetings. • Identify and interpret trends, patterns, and errors in the raw data relating to theoverall performance of the transmission and distribution of energy.• Collaborate and assist in updating corporate scorecards, dealing specifically with the interruption data.• Create and organize presentations on the company’s performances for corporate meetings.

Education

  • McMaster University
    Bachelor's Degree, Mathematics and Statistics
    2008 - 2013
  • Udacity
    Business Analyst, Statistics
    2017 - 2017
  • Udacity
    Machine Learning Engineer Nanodegree, Statistics and Computer Science
    2016 - 2016
  • Udacity
    Data Analyst Nanodegree, Statistics
    2015 - 2015

Community

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