Experience

Enviro-Log Company, LLC

• United States
• Consumer Goods
• 1 - 100 Employee

• National Sales Manager

  • Nov 2022 - Present



Nature's Supplement Brokers Brand Development

• Suffern, NY

• Owner/President

  • Oct 2009 - Present

  Currently functioning as a Sales and Marketing consultant in the Natural Products industry for major manufacturers. Work with manufacturers on a contract basis in order to facilitate bringing products to market and/or creating growth opportunities. Continue to advise companies on promotional activity, placing product in distribution, and at retail. Help create promotional calendars, as well as advertising schedules. Have full P&L responsibility for a medium sized, Northeast based brand development, supplement and HABA Brokerage Company with yearly broker representation sales between $3-5MM. Continually engaged in hiring, training, motivating and retail-based actions of a field sales force of more than 40 representatives. • Developed more than 10 brands totaling more than $12MM in annual sales across the broker network Show less



Korea Ginseng Corp.

• South Korea
• Accounting
• 1 - 100 Employee

• Vice President Sales

  • Nov 2017 - Nov 2022

  Directing the sales operations of the world's No1 Ginseng (CheongKwanJang). Manage a national team across 2 offices (NJ, CA), as well as a team of outside brokers, and inside staff. Directing the sales operations of the world's No1 Ginseng (CheongKwanJang). Manage a national team across 2 offices (NJ, CA), as well as a team of outside brokers, and inside staff.



Purity Products

• United States
• Wellness and Fitness Services
• 1 - 100 Employee

• VP Retail Sales

  • 2014 - 2017

  Responsible for all aspects of defining, developing and implementing a new retail sales division for a large direct response supplement company. Worked on product mix, placement, plus creating and managing a new sales and distribution network. Placed product with multiple distributors, and accounts in the natural product and FDM spaces, including KeHE, UNFI, Palko and Meijer. • Created a retail division that grew from $0 to $10MM in annual sales, with hundreds of retail and e-tail partners Show less



KeHE Distributors

• United States
• Wholesale Food and Beverage
• 700 & Above Employee

• Sales and Marketing Manager

  • Jun 2008 - Sep 2009

  Responsible for full P&L for $20MM division of Major Natural Products national distributor, including all Sales, Marketing, Operations, Advertising, vendor management of more than 500 manufacturers, 11 sales personnel (inside and outside), as well as the managing of relationships with all aspects within the organization. Obtained and implemented multiple advertising and promotional programs on deadline. These included adding new products, working with vendors on product formulation and initial introduction, packaging, promotions, and creating national broker networks. • Completely reversed Division profitability from -$3MM annually to +$2MM on $20MM in annual sales Manage 8 Inside Sales Specialists, 2 Outside Sales Reps, and 1 Sales Supervisor. Managed 2,000 + national customer base operating out of New Jersey, and Texas. Added 100 new accounts, generating an additional $2MM in revenue. Ongoing interaction with HR, Operations, Transportation, Category Management, and Corporate Senior Management. Personally managed Key Accounts including Smoothie King, VitaCost, and Nutricity. Grew or retained business with all. Show less



Continental Vitamin Company

• Greater Los Angeles Area

• Eastern Regional Sales Manager

  • Oct 2006 - May 2008

  Responsible for expanding regional business to the East Coast, including all retail and online training programs, which were considered the industry standard. Had overall responsibility for creation of sales and marketing budgets, sales goals and broker objectives. • Developed Eastern region business for a West-based supplement company, resulting in $3MM in annual sales. Created and managed regional broker network for western based company's eastern expansion program consisting of 5 brokerage houses, and 18 broker reps. Developed, and fully implemented retail and online rep training program deemed the industry standard. Developed all marketing procedures and guidelines for broker and co-op advertising to include both content and implementation for both online and traditional retail. Gained initial placement of product with key accounts throughout the east, as well as web based retailers. Responsible for 6 total, and additional approval of 3 Whole Foods Market regions. Set objectives and pricing for all online retail accounts. Show less



Arkopharma/ Health

• Wilmington, MA

• Eastern Regional Sales Manager

  • Dec 2004 - Apr 2006

  Responsible for managing a network of 6 direct Sales Representatives, 5 Brokerage houses, and over $8MM in sales volume, as well as online retail accounts. Handled all training in sales skills, product knowledge, planning and implementation of promotional programs for all sales representatives, brokers, retailers, and online retailers. Managed all interaction with 11 distributors, and over 1,000 retailers and e-tailers. Had significant responsibility for 6 Whole Foods Market regions. Had major input in the creation of national budgets, sales goals, and marketing objectives. • Redeveloped Health from the Sun to grow 30% in one year after several years of flat sales Full P & L responsibility for Vitamin Shoppe, and Vitaminshoppe.com. Set up all corporate marketing promotions, introduced new products. Increased sales over 50% ($3MM) year to year. Significant responsibility for 6 Whole Foods Market regions. Responsible for introduction of new items, all promotions and EDV'S. Full inventory management. Significant contributor to the implementation of major national promotions and marketing programs currently deemed the industry standard. Major input in the creation of national budgets, sales goals, and marketing objectives. Worked with team on new product development of condition specific Essential Fatty Acid formulations, and new Phytoceutical products. Show less



Nature's Supplement Brokers

• Owner/President

  • Jan 1999 - Dec 2004

  Full P&L responsibility for a medium sized, Northeast based, supplement and HABA Brokerage Company. Yearly sales in the $1MM range. Responsible for the training, motivation, and actions of a field sales force of 7-10 representatives and the placement of 6 new vendors into the marketplace. Full interaction with all territorial distributors including Tree of Life, Select Nutrition, and United Natural Foods to include creation and implementation of all sales, marketing, and promotional programs for placement and sales goals. Managed implementation of promotions, marketing programs, introduction of new products and vendors, as well as trouble shooting and inventory control. Responsible for the acquisition of new product lines, as well as maintenance of existing vendors. Work with vendors on bringing new products to market, creation and implementation of promotions, marketing programs and materials. Directed the design and implementation of multiple websites for the targeted marketing of multiple product lines. Responsible for both design and content. Converted the company into a Sales consultancy in August, 2004. Responsible for advising startup companies in bringing products to market, and Hiring Sales professionals and brokers. Continue to advise companies on promotional activity, placing product in distribution, and at retail. Help create promotional calendars, as well as advertising schedules. Show less



Earthrise Trading Company

• Eastern Regional Sales Manager

  • Jan 1998 - Dec 1998

  Managed a broker network covering the eastern US consisting of 16 sales representatives. Responsible for training, sales skills, product knowledge, set up and implementation of marketing, and promotional programs for entire base of broker representatives. Managed all interaction with distributors, including marketing promotions, advertising, training, and inventory control. Maintained close working relationship with 11 distributors, as well as all major direct accounts. Major contributor to the implementation of major national promotions and marketing programs deemed the industry standard. Increased overall regional sales 15% over the previous year. Kept territory well within corporate budget plans. Show less



Health from the Sun

• Senior Account Manager / Sales Representative

  • Feb 1993 - Dec 1997

  Responsible for all aspects of sales and marketing including promotions, advertising, inventory control. Responsible for a 140% sales increase. Worked with 5 distributors as well many direct and house accounts. Responsible for all aspects of sales and marketing including promotions, advertising, inventory control. Responsible for a 140% sales increase. Worked with 5 distributors as well many direct and house accounts.



Nature Food Centres

• General Manager

  • Feb 1991 - Feb 1993

  company had not officially created position, including all promotions, marketing and sales programs for reps and distributors. Planned and implemented all long term and short term projects including the Authorized Health from the Sun Retailer Program. Major responsibility for the formulation of, branding, and introduction of many new Essential Fatty Acid products. These included some of the most successful category launches to date. company had not officially created position, including all promotions, marketing and sales programs for reps and distributors. Planned and implemented all long term and short term projects including the Authorized Health from the Sun Retailer Program. Major responsibility for the formulation of, branding, and introduction of many new Essential Fatty Acid products. These included some of the most successful category launches to date.



Army National Guard

• United States
• Armed Forces
• 700 & Above Employee

• Soldier

  • Jan 1985 - Jan 1991