Experience

Ometria

• United Kingdom
• Technology, Information and Internet
• 1 - 100 Employee

• Director of Demand Generation - SaaS

  • Jun 2021 - Present

  London, England, United Kingdom As the Director of Demand Generation at Ometria I am responsible for building out and executing an industry leading, pipeline generating strategy using multi-channel marketing methods and full funnel metrics. Reporting into the CEO, I am closely aligned with our Business Development team and drive key commercial metrics including marketing sourced pipeline, marketing influenced pipeline, and opportunity generation, providing our BDR/AE team with robust, quality leads to convert into long… Show more As the Director of Demand Generation at Ometria I am responsible for building out and executing an industry leading, pipeline generating strategy using multi-channel marketing methods and full funnel metrics. Reporting into the CEO, I am closely aligned with our Business Development team and drive key commercial metrics including marketing sourced pipeline, marketing influenced pipeline, and opportunity generation, providing our BDR/AE team with robust, quality leads to convert into long lasting customers. Upon joining the business I was tasked with building a brand new revenue generating function through a robust marketing funnel which focuses on both inbound and outbound pipeline generation. As marketing leader for Ometria I lead multiple teams who are responsible for engaging our ACP/ICP’s, utilising our position in the market and our highly engaged base of champions to convert engagement to sales opportunities and delivering high converting leads to our BDRs. These teams include digital marketing, events, ops and content. Key Wins Built the demand generation function and marketing funnel from ground up, encompassing performance/growth, events, marketing ops and ABM, content and sales enablement reporting directly into the SMT. Delivered an annual, industry-leading conference focused on lead generation, resulting in £2M in pipeline over 2 years Crafted Ometria's global ABM strategy, enabling our sales teams to create introductions within our ICP Demand Generation responsible for driving £5M in pipeline in 2022 Show less



SuperAwesome

• United Kingdom
• Software Development
• 100 - 200 Employee

• Demand Generation EMEA & NA - SuperAwesome/Epic Games

  • Mar 2019 - Jun 2021

  London, United Kingdom SuperAwesome powers the youth digital media ecosystem. Used by hundreds of brands and content owners, SuperAwesome's award-winning technology provides the tools for safer, responsible digital engagement with almost half a billion young people worldwide every month. Responsibilities Delivered a multi-channel demand gen strategy and executed across US and EMEA for SuperAwesome's ad-tech and SaaS solutions Drove tangible business results and revenue growth, while building a… Show more SuperAwesome powers the youth digital media ecosystem. Used by hundreds of brands and content owners, SuperAwesome's award-winning technology provides the tools for safer, responsible digital engagement with almost half a billion young people worldwide every month. Responsibilities Delivered a multi-channel demand gen strategy and executed across US and EMEA for SuperAwesome's ad-tech and SaaS solutions Drove tangible business results and revenue growth, while building a financially effective business, reporting into the CEO and senior leadership Executed a best in class ABM strategy focusing on ICP+ opportunity generation to replace a waning digital marketplace Built, delivered and managed SuperAwesome's marketing tech stack Key Wins Built the demand generation function from the ground up, delivering £1.5M in new business and £2M upsell ABM strategy drove the acquisition of SuperAwesome by Epic Games in 2021 Built US go-to-market strategy and influenced over £3M in pipeline in 12 months Nurtured key talent to become a future Epic Games leader Show less



Webfleet Solutions

• Digital Marketing Manager - EMEA - SaaS

  • Jun 2017 - Mar 2019

  London, United Kingdom TomTom is the online platform connecting vehicles together and functionality can be expanded by adding different in-vehicle telematics devices and/or Driver Terminals. Webfleet provides real-time location of vehicles and lets customers communicate directly with their drivers. Responsibilities Delivered a multi-channel digital marketing strategy and executed in the UK for TomTom's B2B SaaS solutions Drove leads through an effective marketing funnel, resulting in… Show more TomTom is the online platform connecting vehicles together and functionality can be expanded by adding different in-vehicle telematics devices and/or Driver Terminals. Webfleet provides real-time location of vehicles and lets customers communicate directly with their drivers. Responsibilities Delivered a multi-channel digital marketing strategy and executed in the UK for TomTom's B2B SaaS solutions Drove leads through an effective marketing funnel, resulting in opportunity generation Managed the TomTom UK events calendar, including first and third-party conferences Key Wins Delivered a revenue generating digital and events strategy for TomTom within my first 6 months which became standard across our European marketing teams Modernised TomTom's approach to digital marketing and introduced nurture and automation strategies resulting in an increase of 30% in inbound lead generation Grew TomTom's ability to generate leads through marketing channels and increased marketing's pipeline split from 5% to 40% Show less



Blackbaud Europe

• United Kingdom
• Software Development
• 1 - 100 Employee

• Marketing Manager - SaaS

  • Feb 2013 - May 2017

  London, United Kingdom Working specifically with non-profits, Blackbaud provide SaaS CRM, fundraising and event management solutions to charities globally. Responsibilities Designed and deployed the marketing strategy driving SaaS CRM sales globally Managed the team creating and implementing the marketing strategy, informed by the goals defined by senior leadership Developed new tools and resources for the wider business to support in lead generation Drove platform utilisation… Show more Working specifically with non-profits, Blackbaud provide SaaS CRM, fundraising and event management solutions to charities globally. Responsibilities Designed and deployed the marketing strategy driving SaaS CRM sales globally Managed the team creating and implementing the marketing strategy, informed by the goals defined by senior leadership Developed new tools and resources for the wider business to support in lead generation Drove platform utilisation through customer nurture, resulting in higher platform spend, increasing ARR Key Wins Brought a new global product to market growing user base to a quarter of a million in the first 12 months Grew marketing generated pipeline by 170% between May 2015 and May 2017 Delivered a1000 attendee conference (BBCon) resulting in £1.2M in new business Show less



Panasonic North America

• United States
• Appliances, Electrical, and Electronics Manufacturing
• 700 & Above Employee

• European Marketing Executive

  • Jan 2012 - Feb 2013

  Europe Panasonic deliver professional products such as security and projection systems to B2B customers across the world. Responsibilities Delivered upon the advertising strategy created by marketing leadership to drive bulk sales of the B2B product range into resellers and venues across Europe Managed Panasonic's email marketing strategy with a goal of increasing the effectiveness of the channel, driving sales qualification calls Supported in delivering Panasonic's… Show more Panasonic deliver professional products such as security and projection systems to B2B customers across the world. Responsibilities Delivered upon the advertising strategy created by marketing leadership to drive bulk sales of the B2B product range into resellers and venues across Europe Managed Panasonic's email marketing strategy with a goal of increasing the effectiveness of the channel, driving sales qualification calls Supported in delivering Panasonic's events calendar across Europe at large tradeshows Delivered centrally driven campaigns to European marketing teams Key Wins Delivered a new partner programme influencing reseller purchase rates across Europe Increased the viability of email as a lead generation tool through implementing early email nurture strategies, increasing click-through rates from 0.8% to 3%

• Graphic Designer/E-Marketing Executive

  • Sep 2009 - Jan 2012

  Europe Within this team I designed, coded and developed all e-mail outputs for the company. I would create and send on average 8+ e-mail send outs a week covering multiple product groups. In addition I would also create marketing materials for use in trade shows, POS and more.



Create Agency

• Web/Graphic Design

  • May 2009 - Sep 2009

  Bournemouth A design role across multiple outputs including web and interactive content. This design agency worked with clients from all sectors, from public transport to private equity. Often I would design and create content in house which would then be pitched to a client.



Craftsuperstore.co.uk

• Digital Marketing/Web Manager

  • Aug 2008 - May 2009

  Bournemouth Managing an e-commerce based website, designing and deploying marketing strategies though both online and physical methods and building the company profile though social media and other web based outlets such as eBay and Amazon.



NSB Artist Agency

• Content Designer - Placement

  • Dec 2007 - Mar 2008

  London Creating graphics, video and audio for upcoming music artists looking to break into electronic music.



BBC Online Development

• New Media Design - Intern

  • Oct 2007 - Dec 2007

  London Intern-ship developing new ideas forward thinking projects which would re-invent the BBC web platform