Adam Lillecrapp

Global Event Manager at Choco
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Location
Berlin, Berlin, Germany, DE

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Experience

    • Graphic Design
    • Global Event Manager
      • May 2023 - Present

      Berlin, Germany

    • Global Event Coordinator
      • May 2022 - Apr 2023

      Berlin, Germany Building the event function from the ground up and executing in all markets. Overseeing and delegating all aspects of event planning such as finances, contracts, timelines, staffing, vendors and logistics - with focus on key industry trade fairs. Defining success metrics and collaborating with country ops teams to drive high-volume lead acquisition & premium partnership deals. Also, post-mortem analysis, reporting, and expanding of events company playbook with each event executed.

    • Senior Account Manager
      • May 2021 - Apr 2022

      Building high-value client relationships throughout region DACH, developing and implementing scalable retention & growth strategies, and innovating solutions through cross-departmental projects. Also, recruiting & onboarding new AM talent and guiding the activities of junior account management personnel. "Choco is on a mission to build a connected global food system. With >$175m in backing by leading global tech investors including Coatue, Bessemer, Insight Partners and Left Lane… Show more Building high-value client relationships throughout region DACH, developing and implementing scalable retention & growth strategies, and innovating solutions through cross-departmental projects. Also, recruiting & onboarding new AM talent and guiding the activities of junior account management personnel. "Choco is on a mission to build a connected global food system. With >$175m in backing by leading global tech investors including Coatue, Bessemer, Insight Partners and Left Lane, we’re dedicated to solving the problem of how to move food around the globe transparently, sustainably and without waste."

    • Key Account Manager
      • May 2020 - May 2021

      Managing client relationships with strategic and key accounts, identifying and executing portfolio growth strategies and increasing the customer lifetime value for our Berlin and East Germany users.

    • Account Manager
      • May 2019 - Apr 2020

      Managing and growing Berlin account portfolio, developing strong relationships with customers and identifying new business opportunities. Executing practices such as (Up-)selling, Retention und Customer Happiness.

    • Co-Founder
      • Apr 2017 - Jan 2021

      Berlin Area, Germany - Managing and overseeing the growth and establishment of the label - Leading and coordinating core team alongside support teams, up to 20 persons - Developing, maintaining and circulating the label release schedule and sourcing new talent - Planning and directing 500+ person music events ie. club, open air and festival - Working with internal Digital/Marketing teams to plan and execute marketing and media campaigns

    • Germany
    • Software Development
    • 1 - 100 Employee
    • Business Development
      • Feb 2018 - Jul 2018

      Berlin Area, Germany - Identifying and acquiring new sales leads - Maintaining relationship with existing customers and executing upselling to premium products - Designing, developing and testing SEO and SEM strategies to boost awareness and visibility

    • Canada
    • Advertising Services
    • 1 - 100 Employee
    • Online Growth Consultant
      • Mar 2017 - Aug 2017

      Berlin Area, Germany - Developing strategies for effective digital customer experiences - Consulting on contemporary brand design and key visuals - Executing market analysis and identification of significant online media trends

    • Online Media Manager
      • May 2015 - Oct 2015

      Berlin Area, Germany - Web development and design optimization on Wordpress - Responsible for sourcing, planning, specifying and implementing digital media assets - Close communication and coordination with music artist roster

    • Project Management Assistant
      • Jul 2013 - Aug 2013

      Berlin Area, Germany - Managing databases and inputting information, data, and records - Assisting in preparing materials for meetings - Viewing and evaluating of property construction sites during employee shadowing

    • Delegate
      • 2008 - Jun 2012

      Berlin, Germany

Education

  • Hochschule Macromedia | Macromedia University of Applied Sciences
    Bachelor's degree, Business Administration, Media and Communication
    2015 - 2019
  • International College of Management Sydney (ICMS)
    Semester Abroad, International Business
    2016 - 2017
  • John F. Kennedy School Berlin
    Abitur & US Diploma
    2000 - 2013

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