Experience

Yookidoo

• Consumer Goods
• 1 - 100 Employee

• Digital Marketing Director

  • Jan 2023 - Present

• Online Marketing Manager

  • May 2020 - Dec 2022

  Digital Marketing Team Lead specializing in Amazon Marketplace, PPC, and eCommerce. Led a high-performing team, driving revenue growth for Amazon marketplace sellers. Leveraged eCommerce expertise to enhance brand visibility, drive conversions, and improve customer acquisition and retention. Achieving measurable results in competitive online markets.



iCommerceteam

• Israel
• Advertising Services
• 1 - 100 Employee

• Amazon Marketing & Optimization Expert

  • Jan 2019 - May 2020



Gazuros

• Tel Aviv Area, Israel

• Product Marketing Manager

  • Apr 2018 - Oct 2018

  Gazuros is an e-commerce startup that develops white label products. The company owns and manages brands marketed on North American online markets. • Managed 32 unique products on Amazon and the company’s websites, including budget management, optimization, and tracking marketing ROI. • During this time I optimized our PPC budget by 45% and ACoS (Advertising Cost of Sales) by 10%. • Increased traffic for our brands using Facebook campaigns and landing pages, and created costumer growth by establishing customer loyalty programs, coupons and discount websites. • Use market research to determine product pricing • Building the customer relationship management guidelines and executing it throughout sales channels. • Create content such as product description, ads copy, headlines, and guidance PDFs. Show less



Faltz Group

• Ramat Gan Area, Israel

• Marketing Manager

  • Jun 2016 - Apr 2018

  Online Commerce & Sales Platform Specialist. The Faltz Diamonds & Jewelry Group. Online Sales Manager of the company’s website, Faltzgroup.com, and Marketing Director of Diamond 360, a diamond imaging solution for members of the Israel Diamond Exchange (IDE) and clients abroad (B2B). My job includes: • Building a product roadmap and sales strategy, as well as managing channel sales on Faltzgroup.com (including driving sales on eBay, Amazon, Etsy, and Faltzgroup.com). • Managing communication and interaction with all our tech partners and suppliers, including the integration of various third-party solutions such as site search, email marketing, and software testing applications. • Determining KPIs and tracking the performance of growth goals through Google Analytics for both sites. •Performance: Following a strategic site redesign of Faltzgroup.com, the site is constantly gaining in traffic, engagements, and conversion (including a rise in sales of 70% year-on-year for January-September 2017) Show less



Messa | Kitchen Market | Da Peppe

• Tel Aviv Area, Israel

• Restaurant Manager

  • Nov 2011 - Jan 2016

  In my capacity as a restaurant manager, I planned, coordinated and directed day to day operations in each of these high end, high volume establishments. • Hiring, training and overseeing a staff of 70+ employees. • Establishing and maintaining high standards for personal performance and customer service, as well as keeping track of scheduling. • Communicating with suppliers and managing shipments, bank deposits, etc. In my capacity as a restaurant manager, I planned, coordinated and directed day to day operations in each of these high end, high volume establishments. • Hiring, training and overseeing a staff of 70+ employees. • Establishing and maintaining high standards for personal performance and customer service, as well as keeping track of scheduling. • Communicating with suppliers and managing shipments, bank deposits, etc.



Renuar Men, TVM, Mervidecs

• Tel Aviv Area, Israel

• Graphic Designer for Fashion Brands, Tel Aviv

  • Jan 2005 - Nov 2011

  As a graphic designer for a number of leading Israeli fashion companies – Renuar Men, TVM and Mervidecs (owner of the Blue Bird and No Fear brands) - I was responsible for: • Communicating with clients to identify their needs and collecting relevant information about products/services and their users. • As an active member of the design team, I was involved in all phases of design (including framework and layout, icons and fonts) of print ads, press releases and online banners. • Handled multiple projects, many with conflicting deadlines. Show less