Experience

Creating Enterprise
• United Kingdom
• Non-profit Organizations
• 1 - 100 Employee
• Communications and Marketing Officer

  • Sep 2022 - Present

Actually Group
• Hospitality
• 1 - 100 Employee
• Marketing Manager

  • Apr 2022 - Sep 2022


J.W.GREAVES & SONS,LIMITED

• United Kingdom
• 1 - 100 Employee

• Marketing & Business Development Manager

  • May 2021 - Apr 2022

  Same marketing activity as at Llechwedd, but at the parent company of J. W. Greaves and Sons Ltd, including Plas Weunydd which was named Wales Hotel of the Year 2021 by the Times, and Llechwedd Glamping, a five-star, Visit Wales Gold award winning glamping site. Same marketing activity as at Llechwedd, but at the parent company of J. W. Greaves and Sons Ltd, including Plas Weunydd which was named Wales Hotel of the Year 2021 by the Times, and Llechwedd Glamping, a five-star, Visit Wales Gold award winning glamping site.



Llechwedd

• United Kingdom
• Consumer Services
• 1 - 100 Employee

• Events & Marketing Manager

  • Apr 2018 - May 2021

  All Marketing, Digital Marketing, Graphic Design and PR.Heading up all marketing (digital and traditional), advertising, design and public relations implementation.Creation and implementation of all organic social media via Facebook, Instagram, TikTok and Twitter.Creation of all branding and related literature for Llechwedd, Plas Weunydd and Llechwedd Glamping. Design of all leafleting, site signage, stationery and merchandise.Control of implementation of digital marketing strategies with heavy emphasis on social media (Instagram and Facebook) and Google search advertising. Responsible for analysis and ROI for these campaigns against agreed budgets and targets.As a member of Senior Management, to assist in duty manager roles, managerial performance interviews and general site support.Business development alongside Managing Director.Active member of marketing teams for both Snowdonia 360 and Ten Top North Wales. As well as member of funding campaigns through Go North Wales and North Wales Tourism.Organisation of all press, blogger and influencer visits.Contact for any TV & Media enquiries.Creation of all press releases for the company, including distribution to relevant media professionals and ensuring the PR reaches the right people.Overseeing and managing events on site, including Wales Rally GB and Wild Thoughts Festival.Email marketing creation, and collection of GDPR compliant contact details via methods in place on site. Show less

• Marketing Manager

  • Apr 2018 - May 2021



Always Aim High Events

• United Kingdom
• Events Services
• 1 - 100 Employee

• Head of PR, Marketing and Sales

  • Aug 2016 - Apr 2018

• Digital Marketing and Press Officer

  • Feb 2016 - Jul 2016

  Digital Marketing, Graphic Design and Press officer for Always Aim High Events.Particular roles included:Digital advertising: setting budgets, creating content and measuring ROI against set targets.Organic social media: content creation and measuring growth.Graphic Design: creation of all branding items, advertising; both digitally and traditional, and all merchandise (medals, t-shirts etc.)PR: created all press from draft to publication, used personal contacts in the press industry to ensure delivery. Show less



Trinity Mirror Group PLC

• Newspaper Sales and Marketing Support Co-ordinator

  • May 2013 - Feb 2016

  Use of CHP, inDesign, Photoshop and Content Watch in the creation of news articles and images for the Daily Post and North Wales weekly titles and editing of user generated content (UGC) in order to make it presentable and grammatically correct for press. Working with Wholesale management, in the creation and upkeep of sales information using wholesaler web tools. Specifically these included, Availability reports, Weekly and Daily sales by region/title and Regional Sales reports by wholesale account number. Creation of marketing materials such as posters, billing and point of sale for use in store and at promotional events. Upkeep of marketing social media websites for the Daily Post (Twitter and Facebook), this ran alongside the official Daily Post news feeds, which shared any posts by our accounts - this gave us the wider audience of the Daily Post feeds while also saving our Social Media team time as they simply shared our posts rather than create their own. Creation of weekly bulletin (a newsletter style email showcasing the best performances of our regional titles, and highlights featuring in the papers and promotions that have taken place). This was then sent to all senior management. Creation of competitions and in paper promotions e.g. Baby of the Year, Daily Post Calendar token collect and countless other competitions. Duties included creation of all artwork, arranging a schedule of when they were to feature in the papers/online using Photoshop, Illustrator, Google Docs, AdSales Pro and eProofs. Also collecting all entrants, cataloging entrants and in the cases of giveaways, packing and posting the giveaways General Admin duties to include all information and expenses documentation for 11 person team on a daily basis. Ensuring all information is up to date and delivered on time and that all expenses are processed on time. Show less



Farm and Pet Place Ltd

• Marketing Manager and Graphic Designer

  • Jul 2011 - Aug 2012

  Duties included: In sole charge of creating all printed and digital advertising artwork to an extremely high professional standard to a strict deadline and budget (portfolio of work available on request). This was achieved using Adobe Creative Suite. Creation of all pole cats, banners and on-line click through advertising artwork also to a high standard and strict deadline. In charge of managing the company Social Media coverage, During the first 2 months, Twitter alone gathered over 2,000 extra followers. This was gained using a combination of market research, intense Social Media campaigns, strategic time-bombing of out of hours posts and carefully timed competitions and offers. Creation of all packaging for the companies own brand of pet food, including many concepts alongside the final choice. Creation of all point of sale for each store and ensuring it received and implemented by each store manager. Ensuring the SEO of the website is constantly up to date and reviewed thoroughly many times a week. Minor day to day duties included: Ordering of stock for website Adding new lines to, and maintaining, the website (photographing and gathering product information of new stock). Show less



G. M. Jones Builders Ltd

• Administration and Accounts & Payroll Assistant

  • Jan 2009 - Aug 2011

  Daily duties included simple data entry and administrative and reception tasks. Also in charge of the VAT Returns for partner companies and all weekly payroll for the company. This included collecting the information from the various site managers, follow up any queries and complete the wages right through to distribution of the time sheets back to the site managers. Skills gained included experience in using CIS and Opera II. Daily duties included simple data entry and administrative and reception tasks. Also in charge of the VAT Returns for partner companies and all weekly payroll for the company. This included collecting the information from the various site managers, follow up any queries and complete the wages right through to distribution of the time sheets back to the site managers. Skills gained included experience in using CIS and Opera II.



STS North Wales / Blade

• Marketing Manager and Graphic Designer

  • Aug 2007 - Aug 2008

  In charge of all Graphic Design and PR business for the company. Duties included: Designing all leaflets to a high professional quality to be sold to the public. Creation of an 80 page product catalogue to a very high professional standard every 3 months, including photography of all items, collection of product information, design and layout of catalogue and ensuring all print deadlines are met. Advertising in magazines and websites and generating good relationships with contacts at the companies. This relationship in turn made it much easier to get press releases printed in their publications/websites. Maintenance of information and images for the companies 3 separate websites. Photography of all new stock items for use on websites and daily upkeep of the company's eBay store. Working in the field on trade and game fairs, enabling a good knowledge of the products being sold. Developed skills in Quark express and Adobe Creative Suite to a very high professional standard, and learning to work to a strict advertising deadline. Show less



J Llywelyn Hughes

• Clerical Accountant

  • Jan 2005 - May 2007

  Working in a fast paced office environment, weekly duties included preparation of manual draft accounts ready for approval from management, manual PAYE and payroll for many local companies working in the Llanrwst area and preparation of quarterly VAT returns. Skills learnt here included conversational Welsh and good telephone manner (in Welsh and English). Working in a fast paced office environment, weekly duties included preparation of manual draft accounts ready for approval from management, manual PAYE and payroll for many local companies working in the Llanrwst area and preparation of quarterly VAT returns. Skills learnt here included conversational Welsh and good telephone manner (in Welsh and English).