Head Of Marketing Department

• Oct 2021 - Present

Head of Communication Department

• Aug 2016 - Sep 2021

- create and coordinate the communication strategy of the 3 branches of the institution (attracting more than 120 000 visitors a year)- communicate with media on a daily basis- manage and train a team of 6-9 employees- work to motivate and support all creative staff, resulting in workflow and productivity- develop and maintain relationships with many journalists covering art and social issues- edit and proofread creative content delivered by internal writers and external contributors- build and tweak several institution`s websites (in cooperation with web developers)- create content strategies for websites, newsletters, social media - lead nationwide advertising campaigns to raise brand awareness- work closely with the designers to create immersive online and offline campaigns- coordinate the promotion of international art projects and exhibitions (with Spanish, French, Dutch, Brazilian and Swedish institutions) as well as the EU-related projects- ensure institution is meeting all legal requirements and regulations in terms of copyrights concering promotion issues- carefully manage budgets and schedules Show less

Head of Promotion and Marketing Department

• Aug 2015 - Aug 2016

- worked with internal and external partners to develop and execute content strategies- co-produced several TV documentaries about modern art (in cooperation with Polish state TV - TVP Kultura)- conducted ad campaigns of the institution in the media of the global reach- oversaw a marketing strategy of the institution (sponsorship, partners, production of gadgets, sales, etc.)- created content and campaigns that accurately reflected instutition ideals ond offers- directed the planning and execution of all aspects pertaining to promotional events, concerts and vernissages- restructured online presence of the institution giving it a fresh and new feel Show less

Promotion specialist

• Aug 2013 - Aug 2015

- recorded data regarding websites traffic and user feedback- managed various social media accounts to maintain brand awareness- adapted communication style to the project goals- contributed to brainstorming sessions involving the design, conception and creation of new digital and analog campaigns- researched information for possible content topics- administered the websites

College fellow (PhD scholarship)

• Oct 2006 - Oct 2010