Adam J. Cooper

Senior Director Brand Partnerships at The Arena Group
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Location
Port Washington, New York, United States, US

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5.0

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Scott Saperstein

During the last 2+ years at Condé Nast, I had the pleasure of working with Adam Cooper. Adam is an expert in video, digital, print and event sales. He is also an expert in the Spirits category with senior level client and agency relationships at Diageo, Anheuser Busch, etc. What makes Adam special is his ability to listen to client / agency needs, develop multi-platform media solutions, and truly care about client outcomes. Adam is approachable, friendly, forward-thinking, hard working and loved by his external partners and internal colleagues. He has my highest recommendation.

Mike Raspatello

Great guy and great partner with an encyclopedic knowledge of the media industry and client solutions

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Experience

    • Belgium
    • Events Services
    • Senior Director Brand Partnerships
      • Sep 2021 - Present
    • United States
    • Book and Periodical Publishing
    • 1 - 100 Employee
    • Senior Digital Account Director
      • Feb 2021 - Sep 2021
    • United States
    • Media Production
    • 700 & Above Employee
    • Executive Director
      • May 2017 - May 2020

      • Responsible for generating $8M+ of multimedia revenue across digital, video, social, print and events. • Grew revenue year-over-year by over 150%. • Cultivated & increased Diageo business from $500k to $4.1M. • Developed & closed the first craft beer brand partnership (October) with Anheuser-Busch for $1.5M. • First to sell new-to-market video product, Conde Nast Prime with over $3M in video sales. • Sold in successful event partnerships such as: Vanity Fair Oscars Party-Johnnie Walker and Don Julio, Pitchfork Music Festival-Goose Island, Don Julio, Oban and Bulleit, BA Hot 10 Party-Cîroc, The Singleton & Guinness. • Set up always-on programmatic partnerships with Diageo, Anheuser-Busch & Heineken. • Grew, trained and mentored internal talent for upward mobility. Show less

    • United States
    • Entertainment Providers
    • 300 - 400 Employee
    • Sr. Account Executive
      • Apr 2014 - May 2017

      • Exceeded sales goals by >20% every year. • Cultivated and maintained client relationships at Mediacom, MEC Global & DigitasLBi. • Broke new pieces if business such as U.S. Navy, Schick, Subway, and Campbell’s. • Managed Vevo’s largest partnership American Express UNSTAGED for over $4M. • Developed creative and strategic solutions based on client’s goals & objectives. • Fostered and maintained strong relationships with sales support groups within the company. • Exceeded sales goals by >20% every year. • Cultivated and maintained client relationships at Mediacom, MEC Global & DigitasLBi. • Broke new pieces if business such as U.S. Navy, Schick, Subway, and Campbell’s. • Managed Vevo’s largest partnership American Express UNSTAGED for over $4M. • Developed creative and strategic solutions based on client’s goals & objectives. • Fostered and maintained strong relationships with sales support groups within the company.

    • Sr. Account Executive
      • Nov 2013 - Apr 2014

      • Foray into the premium digital video marketplace for one of the largest entertainment properties in the world. • Developed creative and strategic partnerships on the PlayStation platform. • Responsible for daily supervision of my team, which included Sales Assistant & Sales Planner. • Foray into the premium digital video marketplace for one of the largest entertainment properties in the world. • Developed creative and strategic partnerships on the PlayStation platform. • Responsible for daily supervision of my team, which included Sales Assistant & Sales Planner.

    • Musicians
    • 1 - 100 Employee
    • Eastern Digital Sales Director
      • Mar 2013 - Oct 2013

      • Responsible for managing digital revenue for the east coast of $20M. • Managed, collaborated with and developed a team of four multimedia sellers. • Helped close new business from key clients such as: Google, Canon, Olympus and Exxon Mobile. • Responsible for managing digital revenue for the east coast of $20M. • Managed, collaborated with and developed a team of four multimedia sellers. • Helped close new business from key clients such as: Google, Canon, Olympus and Exxon Mobile.

    • United States
    • Broadcast Media Production and Distribution
    • 700 & Above Employee
    • Sr. Digital Account Executive
      • Aug 2008 - Mar 2013

      • One of the top digital performers responsible for cultivating and closing over $16 million of revenue. • Agency responsibilities included Mediacom & MEC Global consisting of the following accounts: AT&T, Audi, Volkswagen, KFC, Subway, and Energizer/Edgewell. • Implemented a proactive approach to drive key ESPN initiatives such as: video, mobile, social and local. • One of the top digital performers responsible for cultivating and closing over $16 million of revenue. • Agency responsibilities included Mediacom & MEC Global consisting of the following accounts: AT&T, Audi, Volkswagen, KFC, Subway, and Energizer/Edgewell. • Implemented a proactive approach to drive key ESPN initiatives such as: video, mobile, social and local.

    • Sudan
    • Farming
    • Digital Account Executive
      • Aug 2007 - Aug 2008
    • Multimedia Account Executive
      • 2003 - 2007
    • United States
    • Advertising Services
    • Sales Planner
      • 1999 - 2003
    • Coordinator-Special Events
      • Dec 1997 - Jan 1999

Education

  • Arizona State University
    BAE, Physical Education
    1993 - 1997

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