Experience

Tide

• United Kingdom
• Financial Services
• 700 & Above Employee

• CRM Manager

  • Feb 2022 - Present

  London, England, United Kingdom



Paddy Power

• Ireland
• Entertainment Providers
• 700 & Above Employee

• CRM Sports Manager

  • Mar 2021 - Feb 2022

  London, England, United Kingdom Responsible for all the Betfair sports In-Life campaigns across all our CRM channels. My responsibilities include creating monthly CRM marketing plans across multiple channels including Email, SMS, Push notifications and web messages. Lead a team of two direct reports ensuring the CRM plan (for Sportsbook and Exchange) is executed effectively and efficiently based on customer behaviour and segmentation. Creating development plans to maximise their potentials and reach their career… Show more Responsible for all the Betfair sports In-Life campaigns across all our CRM channels. My responsibilities include creating monthly CRM marketing plans across multiple channels including Email, SMS, Push notifications and web messages. Lead a team of two direct reports ensuring the CRM plan (for Sportsbook and Exchange) is executed effectively and efficiently based on customer behaviour and segmentation. Creating development plans to maximise their potentials and reach their career goals. Planning retention and churn campaigns to hit our monthly KPIs. Analysing our data and building campaigns based on trends and our customers betting preferences. Using Adobe Campaign to build and execute CRM campaigns. Presenting CRM results again our key KPIs back to stakeholders in weekly and monthly sessions.

• Customer Marketing (Creation and Innovation) Executive

  • Dec 2019 - Mar 2021

  London, United Kingdom Responsible for the creation of CM communications for Sportsbook, Exchange, Internation regions, Casino, Arcade and gaming. Working with stakeholders to automate CM comms across, UK&I, International regions and gaming campaigns, using API streams. Responsible for our relationship with key partners, briefing new projects and delivering them from start to finish. Bring to life customer communications in words, pictures & digital content utilising cutting edge technology &… Show more Responsible for the creation of CM communications for Sportsbook, Exchange, Internation regions, Casino, Arcade and gaming. Working with stakeholders to automate CM comms across, UK&I, International regions and gaming campaigns, using API streams. Responsible for our relationship with key partners, briefing new projects and delivering them from start to finish. Bring to life customer communications in words, pictures & digital content utilising cutting edge technology & concepts

• CRM Executive

  • Dec 2018 - Dec 2019

  Hammersmith Plan and execute CRM campaigns based on specific customer segmentation, campaign or behavioural change objectives. Maximise CRM performance across the following metrics: Open rates, click-through rate, reactivation, unsubscribes. Work closely with the CRM data team to enrich content for our customers. Deliver smooth CRM planning and execution of all campaigns (Key campaigns: The Betfair Exchange launch, Cheltenham, Premier League, Cricket World Cup and Superbowl). Work closely with… Show more Plan and execute CRM campaigns based on specific customer segmentation, campaign or behavioural change objectives. Maximise CRM performance across the following metrics: Open rates, click-through rate, reactivation, unsubscribes. Work closely with the CRM data team to enrich content for our customers. Deliver smooth CRM planning and execution of all campaigns (Key campaigns: The Betfair Exchange launch, Cheltenham, Premier League, Cricket World Cup and Superbowl). Work closely with creative services to implement engaging and on brand content (both visual & copy). •Continuously optimise the performance of campaigns through working with the sports analysis team and tracking individual campaign KPI's.



Global

• United Kingdom
• Broadcast Media Production and Distribution
• 700 & Above Employee

• CRM Assistant

  • Oct 2017 - Dec 2018

  London, United Kingdom Global is one of the world’s leading Media & Entertainment groups. With a portfolio of some of the largest and most respected media brands and music events, Global reaches 31 million people every week. The brands I focus on as a CRM assistant are Capital, Capital Xtra, Classic FM, Smooth and Big Top 40. My responsibilities as a CRM assistant at Global include: Creating targeted audience lists for our emails using FastStats and PeopleStage for newsletter and commercial emails… Show more Global is one of the world’s leading Media & Entertainment groups. With a portfolio of some of the largest and most respected media brands and music events, Global reaches 31 million people every week. The brands I focus on as a CRM assistant are Capital, Capital Xtra, Classic FM, Smooth and Big Top 40. My responsibilities as a CRM assistant at Global include: Creating targeted audience lists for our emails using FastStats and PeopleStage for newsletter and commercial emails. Liaising with editors to create newsletters using Taxi, then exporting through Sailthru to send out audience newsletters. Delivering weekly and monthly reports focussing on Email and Push performance. Sending Push notifications on both iOS and Android. Assisting in achieving our KPI objectives. My Achievements I was responsible for the overhaul of our monthly report, which is now distributed throughout the business. Providing insight using historical data and previous reporting to help increase OR for our emails. Working on major campaigns such as Capital’s Jingle Bell Ball, Summer Time Ball, Smooth Top 500 Capital Xtra Reloaded and Classic FM live. Show less



The Institute of Direct and Digital Marketing

• Creative Data Academy

  • Apr 2017 - Apr 2017

  London, United Kingdom A three-day residential course, where I learnt how data is driving the future of business success and giving organisations across all sectors valuable insight on how to provide a better service to their customers and achieve competitive advantage. The course included a practical exercise at leading digital agency RAPP (Omnicom Group) where our team developed a marketing strategy for its client Samsung. I was chosen as one of 30 candidates from 300+ student applications from a broad… Show more A three-day residential course, where I learnt how data is driving the future of business success and giving organisations across all sectors valuable insight on how to provide a better service to their customers and achieve competitive advantage. The course included a practical exercise at leading digital agency RAPP (Omnicom Group) where our team developed a marketing strategy for its client Samsung. I was chosen as one of 30 candidates from 300+ student applications from a broad range of UK universities. Show less



Comic Relief

• Fundraising
• 100 - 200 Employee

• Data Planner Intern

  • Jun 2016 - Jul 2016

  I have been assisting the data team on creating a Single Supporter View and helping to communicate to the rest of the organisation how it works. I was also apart of the business planning and processes team by assisting with their data awareness week and helping the team/Organisation understand how they are collecting data from both supporters and employees. I also received training in CRM during my time at Comic Relief.



DataIQ

• United Kingdom
• Information Services
• 1 - 100 Employee

• Telephone Sales Executive

  • Jul 2014 - Aug 2014

  I have been assisting the data team on creating a Single Supporter View and helping to communicate to the rest of the organisation how it works. I was also apart of the business planning and processes team employees. I also received training in CRM during my time at Comic Relief.



School for Startups Ltd.

• United Kingdom
• Professional Training and Coaching
• 1 - 100 Employee

• Marketing Intern

  • Jul 2014 - Aug 2014

  I worked as a digital marketing intern, promoting the start-up programme to budding entrepreneurs. I was asked to critique the current email marketing programme and presented recommendations to the marketing team – many of which were adopted.



DQM GRC

• United Kingdom
• Business Consulting and Services
• 1 - 100 Employee

• Administrator

  • Jan 2012 - Apr 2014