Adam Gilsenan
Chief Media Consultant at YOC- Claim this Profile
Click to upgrade to our gold package
for the full feature experience.
Topline Score
Bio
Experience
-
YOC
-
Germany
-
Advertising Services
-
1 - 100 Employee
-
Chief Media Consultant
-
Oct 2015 - Present
Heading up Agency trading and Programmatic trading Heading up Agency trading and Programmatic trading
-
-
-
Mail Brands
-
London, United Kingdom
-
Former Head of Trading
-
Aug 2012 - Jul 2015
Management - A trustworthy manager who takes responsibility for the output of the team. A manager who enjoys getting the best work from people through encouragement, training and setting of clear and achievable goals. • Highly organised with consistent attention to detail, managing multiple P&Ls, and providing accurate and efficient report to the board and the wider business. • Confident and practised presenter, delivering ideas and rationales clearly. • Setting and achieving £200m (per annum) sales target and KPI’s. • Devising and implementing sales strategies to drive revenue, yields and profitability. • A collaborative team player, working with multiple departments including; promotions, e-commerce, circulation, marketing and client sales. As well as communicating with other businesses across dmg:media including; 7 Days, Metro, Digital Property group, AnY Network, Northcliff regional newspapers, Euromoney. Well versed in working with others to deliver the best result for clients and the broader business. Trading • Lead negotiator on all major agency network contracts and group client contracts. Responsibility for the overall management of pricing and value connected to deals, accountable to Group FD and auditors. Executive member of dmg:media deal council. • Responsible for commercialising the Mail brands across multi-platforms and developing new revenue streams. • Launched new tablet app “Mail Plus” which included; Initiating new ways to trade across print, digital and mobile, development of creative and analytics tools to help clients to utilise multi-platforms, including the launch of a new in-house design service, building bespoke ads and analytics for clients. • The ability to foster and develop senior executive relationships with clients, agencies and other media partners. Show less
-
-
Education
-
Durham University