Experience

Smartlane

• Pakistan
• Financial Services
• 1 - 100 Employee

• Co-Founder - Head of Product and Strategy

  • Jan 2020 - Present

  Growth Capital Made Easy: Smartlane is Pakistan's most powerful embedded finance SaaS solution for E-commerce merchants, which not only optimises last mile deliveries for merchants but also utilises this data combined with Pakistan's first integrated wallet to provide financial liquidity to E-com merchants so they can focus on growth Growth Capital Made Easy: Smartlane is Pakistan's most powerful embedded finance SaaS solution for E-commerce merchants, which not only optimises last mile deliveries for merchants but also utilises this data combined with Pakistan's first integrated wallet to provide financial liquidity to E-com merchants so they can focus on growth



WebWorks.pk

• Pakistan
• Technology, Information and Internet
• 1 - 100 Employee

• Co Founder - Strategy Lead

  • Aug 2015 - Jun 2021

  Webworks is an End to End ecommerce management and growth hacking agency. As co-founder and strategy Czar I have been helping clients to achieve over 50% MoM revenue growth on average for over 6 years. This is accomplished through understanding the critical bottlenecks to growth leading to an analysis to create efficient processes to side step these hurdles while the client can focus on their core business. Webworks is an End to End ecommerce management and growth hacking agency. As co-founder and strategy Czar I have been helping clients to achieve over 50% MoM revenue growth on average for over 6 years. This is accomplished through understanding the critical bottlenecks to growth leading to an analysis to create efficient processes to side step these hurdles while the client can focus on their core business.



Careem

• United Arab Emirates
• Software Development
• 700 & Above Employee

• GM

  • Mar 2015 - Aug 2015



Easy Taxi Pakistan

• Lahore

• Venture Leader Pakistan

  • Aug 2013 - Dec 2014

  Its the solution for all your transportation needs. Just download the app, press request and voila your ride is here. After launching in 15 countries it has hit the ground running in Pakistan. Its the solution for all your transportation needs. Just download the app, press request and voila your ride is here. After launching in 15 countries it has hit the ground running in Pakistan.



Kaymu.pk

• Internet Publishing
• 1 - 100 Employee

• Product Manager Asia

  • Dec 2012 - Dec 2013

  Kaymu.pk is an e-commerce marketplace for Pakistan. We have combined the experience of Rocket Internet & the expertise of people with local e-commerce experience to bring the ideal virtual bazaar to Pakistan. Kaymu.pk is an e-commerce marketplace for Pakistan. We have combined the experience of Rocket Internet & the expertise of people with local e-commerce experience to bring the ideal virtual bazaar to Pakistan.



Rocket Internet SE

• Germany
• Technology, Information and Internet
• 200 - 300 Employee

• Product Manager at Kaymu.pk

  • 2012 - Dec 2012

  Rocket Internet is the leading e-commerce venture builder in the world. In total the portfolio of Rocket internet comprises about 60 different business models operated in more than 40 different countries. In total, about 15.000 employees currently work worldwide with the ventures of Rocket Internet. Rocket Internet is the leading e-commerce venture builder in the world. In total the portfolio of Rocket internet comprises about 60 different business models operated in more than 40 different countries. In total, about 15.000 employees currently work worldwide with the ventures of Rocket Internet.



Community Dispute Settlement Center (CDSC)

• Greater Boston Area

• Board Member

  • Oct 2011 - Dec 2012

  As part of the Babson Board fellows program, I was selected to sit on the board of a non-profit. Currently working on a project to apply the skill set of the volunteers to other unexplored segments in order to raise more funding. As part of the Babson Board fellows program, I was selected to sit on the board of a non-profit. Currently working on a project to apply the skill set of the volunteers to other unexplored segments in order to raise more funding.



Endeavor Global

• eMBA

  • Jun 2011 - Aug 2011

  Intern "eMBA" Each year, Endeavor Global recruits MBA students from leading US business schools to spend 10 weeks during the · summer working on-site with entrepreneurs as "eMBAs." Working with Kokteyl, which is a web development company as a strategic consultant. · Designing an expansion strategy, for a daily deal website, in the global market particularly North America. · Tasks include developing a revenue model, making a business plan and helping to build network partnerships in the



Business Consulting Alliance Project at Babson

• Academic Consultant

  • Sep 2010 - May 2011

  Analyzing construction industry to develop strategic plans and advise client about foreseeable opportunities and threats in green construction segment. Analyzing construction industry to develop strategic plans and advise client about foreseeable opportunities and threats in green construction segment.



NIB BANK LTD

• Scenario Planning Officer

  • Jul 2007 - May 2010

  Designed and created scenario planning department, hired and trained team of 4, led team in creating risk analysis matrices such as customer selection criteria and portfolio stress test. Analyzed small and medium-sized enterprises (SME) in Pakistan to assess and mitigate risk. Advised managers and business development officers on making credit decisions, and established portfolio cap on high-risk industry sectors. Focused on commodities, sports manufacturing, leather goods, construction and other industries. Reviewed and updated industry reports by keeping abreast of market developments. Credit Analyst 2007 - 2008 Worked with a select team of 9 credit analysts to support a portfolio worth 44 billion rupees ($517 million). Analyzed credit proposals in accordance with the bank's credit program and Central Bank credit policies. Assisted the sales representatives in structuring credit lines, in compliance with Central Bank guidelines.



LUMS MEDIA ARTS SOCIETY

• Creative Director

  • Sep 2006 - Jul 2007



HUMAN RIGHTS COMMISSION

• Intern

  • Sep 2006 - Nov 2006

  Researched labor conditions in the Pakistani workplace and developed a report on this topic that was published in the HRCP annual report for 2006. Provided assistance to projects led by other graduate students, including a report on Juvenile Prison Conditions and Legal Council for Women. Researched labor conditions in the Pakistani workplace and developed a report on this topic that was published in the HRCP annual report for 2006. Provided assistance to projects led by other graduate students, including a report on Juvenile Prison Conditions and Legal Council for Women.