Experience

The NPD Group

• United States
• Market Research
• 700 & Above Employee

• Account Director, Client Development

  • Apr 2021 - Present

• Account Manager, Client Development

  • Oct 2010 - Apr 2021

  • Partner with clients at all levels to probe their business issues and identify areas for growth in the food and beverage industry.• Analyze trends and consumer behaviors to help bring new products to market and modify marketing strategies for current portfolio.• Identify consultative selling opportunities with existing clients to grow $300k of incremental revenue.• Foster existing partnerships to grow the contact base for the Kraft and Mondelez accounts as the manager for over 200 contacts across brand, consumer insights, and shopper insights.• Shape career development strategies for a 4-5 member team to insure retention and job satisfaction is among the highest in the business unit. Show less

• Account Specialist, Client Development

  • Jun 2008 - Oct 2010

  • Develop and present consumer behavior analyses to Kraft to support product strategies and promotional platforms. • Generate $200k+ of incremental revenue each year by cultivating existing client relationships to grow the business.• Grow client satisfaction and value to its highest levels in 2009 as the primary contact by providing meaningful analysis and insights.• Support the Kraft business as the primary contact point for over 120 clients across the Kraft, Nabisco, Oscar Mayer, and Cadbury teams.• Optimize data quality by acting as champion with other internal support teams and business units. • Promoted from associate to specialist for exemplary client service and insights. Show less

• Account Associate, Client Development

  • Oct 2006 - Jun 2008

  - Support the Unilever, Hormel, P&G, Smuckers, and PepsiCo businesses with over 75 contacts by mining and analyzing food and beverage consumption information.- Shape detailed analyses to address business issues regarding new products, marketing messaging, shopper insights, competitive sets, and white space opportunities.- Develop and present resource trainings to key client users that increase the exposure of the value of data sources to clients.- Introduce new and innovative ways to portray information to client development team that are widely used with all clients. Show less



Technomic, Inc.

• United States
• Business Consulting and Services
• 100 - 200 Employee

• Research Intern

  • Jan 2006 - Sep 2006

  • Assist with the development of client presentations by utilizing data mining and cluster techniques with qualitative questionnaire responses. • Contact client-specific distributors and processors in the food industry by telephone to gain pertinent information regarding competitors or market conditions. • Develop detailed market analyses with respondent information to help clients gauge the current industry landscape. • Utilize perceptual mapping techniques to display where client white space opportunities lie in relation to important industry attributes. Show less



WTTW/Chicago PBS

• United States
• Broadcast Media Production and Distribution
• 100 - 200 Employee

• Marketing Intern

  • Jan 2005 - Jun 2005

  • Implement a detailed marketing strategy focusing on growing awareness through mail, television, and online outlets, which increased program participation by 53% from the prior year. • Organize a celebration event to culminate the end of Reading Rainbow and promote the station. • Develop and manage databases to aid in the tracking of program participation related to marketing saturation. • Assist with the preparation of cost and resource allocation reports for all projects to help achieve minimum profitability goals. • Provide input for potential marketing methods linking television ratings to targeted donation groups, potentially increasing overall funding. Show less