Experience

Kadima Digital Marketing Agency
• Senior Copywriter

  • May 2023 - Present


Global Logistics Internet

• South Africa
• Advertising Services
• 1 - 100 Employee

• Senior Copywriter

  • Aug 2022 - Apr 2023

  As the Senior Copywriter at GLI, I provided blogs and copy across all platforms for all our brands to market our products/services and to keep our customers informed. The bulk of my work comprised writing copy for Social Media channels (Twitter, Instagram, and Facebook/Meta), creating mailers, on-site and SEO copy, as well as strategising creatives for the company brands. As the Senior Copywriter at GLI, I provided blogs and copy across all platforms for all our brands to market our products/services and to keep our customers informed. The bulk of my work comprised writing copy for Social Media channels (Twitter, Instagram, and Facebook/Meta), creating mailers, on-site and SEO copy, as well as strategising creatives for the company brands.



Oxbridge Academy

• United States
• Higher Education
• 1 - 100 Employee

• Content Writer and Coordinator

  • Feb 2022 - Jul 2022

  During my time spent at OA, I placed significant focus on optimising creative writing and copywriting for the company brands through blogging and Google Ads respectively. Responsibilities: - Writing and coordinating high-quality blog content on a weekly basis for multiple sites according to SEO best practices and strict deadlines. Producing content along with captivating ad and website copy according to Google and SEO best practices. - Proofreading and editing of creative content. - Conceptualising and producing mailers. - Entry-level engagement with audience metrics/data and learning to analyse it to inform our content. - Assisting with the writing and QA editing of in-house content and communications. - Editing and writing of the weekly staff communication newsletter – the Vine. - Staying up-to-date with our competitors and the latest digital marketing trends. - Thinking of new ways to boost the brand by immersing myself in creative strategy. Show less



Cambly Inc.

• United States
• E-Learning Providers
• 700 & Above Employee

• English Tutor

  • Nov 2020 - Jan 2022

  Role: Teaching ESL (English as a Second Language) to adult students with a focus on business English, grammar, interview preparation, and passing international standardized English tests. • Rated as a SuperTutor (the highest rating one can attain from consecutive 5-star student reviews). Role: Teaching ESL (English as a Second Language) to adult students with a focus on business English, grammar, interview preparation, and passing international standardized English tests. • Rated as a SuperTutor (the highest rating one can attain from consecutive 5-star student reviews).



KosherContent

• Founder and Team Leader

  • Jul 2018 - Oct 2020

  Responsibilities: - As the Head of Content for various online pharmacies, I was responsible for creating word-perfect SEO blog content on a week-to-week basis for the more technical websites we handled. - Managed a remote team of 10+ writers, providing them with tailored guidance and mentoring. - Developed systems for effectively recruiting and training talented writers, including the creation of writing guidelines and style guides. - Concurrently managed various writing projects according to strict deadlines. - Finances – accounted for all money my team and I earned each month, and developed systems such as detailed spreadsheets to retain an accurate record of all payments made. - Edited all work produced by my writing team, ensuring they produced error-free SEO content in accordance with the requirements of the various companies. - Administration and organisation – developed and maintained detailed Excel spreadsheets meticulously documenting all ongoing and completed work. - Delegated work to team members, ensuring a fair and well-balanced distribution of labour. Show less