Co-Founder

• Mar 2023 - Present

COO and Co-Founder

• Jun 2021 - Present

We think about Advertising differently, so we are building the world’s first decentralized ad exchange, where: Users aren’t a Product Publishers aren’t at the behest of Facebook and Google Advertisers can deliver their message with value Using the principle of Generative Economics, the Alkimi Exchange will reward Users, Publishers and Advertisers for rebuilding the intended value exchange of the Open… Show more We think about Advertising differently, so we are building the world’s first decentralized ad exchange, where: Users aren’t a Product Publishers aren’t at the behest of Facebook and Google Advertisers can deliver their message with value Using the principle of Generative Economics, the Alkimi Exchange will reward Users, Publishers and Advertisers for rebuilding the intended value exchange of the Open Web. @alkimiexchange https://t.me/Alkimi_Exchange https://t.me/Alkimi_Exchange_Announcements Show less We think about Advertising differently, so we are building the world’s first decentralized ad exchange, where: Users aren’t a Product Publishers aren’t at the behest of Facebook and Google Advertisers can deliver their message with value Using the principle of Generative Economics, the Alkimi Exchange will reward Users, Publishers and Advertisers for rebuilding the intended value exchange of the Open… Show more We think about Advertising differently, so we are building the world’s first decentralized ad exchange, where: Users aren’t a Product Publishers aren’t at the behest of Facebook and Google Advertisers can deliver their message with value Using the principle of Generative Economics, the Alkimi Exchange will reward Users, Publishers and Advertisers for rebuilding the intended value exchange of the Open Web. @alkimiexchange https://t.me/Alkimi_Exchange https://t.me/Alkimi_Exchange_Announcements Show less

Global Digital Ad Sales Director

• Jun 2020 - May 2021

Freelance

• Feb 2019 - Jun 2020

Programmatic Director

• Mar 2017 - Feb 2019

After two years of exceeding targets, I was moved to the newly created Condé Nast International Commercial team. I am in charge of programmatic sales working under the Head of programmatic and revenue, and the Digital Director of CNIC. My responsibility for the UK business haven’t changed, however I am now also in charge of the international revenue for cross market deals. I also manage the activation executive that was hired to give me more time to focus on sales after moving from… Show more After two years of exceeding targets, I was moved to the newly created Condé Nast International Commercial team. I am in charge of programmatic sales working under the Head of programmatic and revenue, and the Digital Director of CNIC. My responsibility for the UK business haven’t changed, however I am now also in charge of the international revenue for cross market deals. I also manage the activation executive that was hired to give me more time to focus on sales after moving from Condé Nast Britain. I have overseen the launch new products, working closely with the product teams on both a commercial and technical level. I am currently one of the key stakeholders in the re-organisation of our platforms, as we discover the best header bidding, wrappers and SSP solutions to move forward with. As of June the Head of programmatic has gone on maternity leave, leaving me in sole charge of the revenue generation for 2017. So far in 2017 I am 60% YoY growth and 36% over the target set at the beginning of the Year.

Programmatic Account Director

• Jan 2017 - Feb 2017

Programmatic Sales Manager

• Jan 2015 - Jan 2017

While at Condé Nast Britain I have taken the Programmatic department from 4% to 10% of all digital sales. I have consistently achieved and exceeded my targets by 35%, growing the business 316% in two years. I operated as a department of one, responsible for all strategy, sales, reporting and campaign execution. I was also made the strategic lead market for our counter parts across Condé Nast International. This meant organising regular calls with all the steak holders, and also managing all… Show more While at Condé Nast Britain I have taken the Programmatic department from 4% to 10% of all digital sales. I have consistently achieved and exceeded my targets by 35%, growing the business 316% in two years. I operated as a department of one, responsible for all strategy, sales, reporting and campaign execution. I was also made the strategic lead market for our counter parts across Condé Nast International. This meant organising regular calls with all the steak holders, and also managing all the cross market sales. I worked closely with our product team to discover and implement new formats and technology across our entire portfolio. Contributing both to my own revenue and that of our traditional sales teams. I’ve been a champion for Programmatic throughout CNI giving regular training and market updates to a wide variety of colleagues, from junior execs to members of the executive board.

Account Director

• Apr 2013 - Dec 2014

Play Media specialise in video placements and sites, this is predominantly sold on an engagement metric. I launched a new product; eRoll, an interactive video sold by engagements. I was first team member to sell this product on both desktop and mobile. My agency patch grew from a low base to regular revenue with large advertisers. I was also responsible for a team of 4 other sales people, reporting into the sales director and CEO. Play Media specialise in video placements and sites, this is predominantly sold on an engagement metric. I launched a new product; eRoll, an interactive video sold by engagements. I was first team member to sell this product on both desktop and mobile. My agency patch grew from a low base to regular revenue with large advertisers. I was also responsible for a team of 4 other sales people, reporting into the sales director and CEO.

Sales Manager

• Sep 2012 - Apr 2013

I orgianlly started working for Eyeconomy, who exclusive represented a portfolio of properties from news to society sites. Eyeconomy was then purchased in December by Digitalbox and became Digitalbox:media. I built a strong client relationship with various agencies, specifically with PHD and Zenith Optimedia as well as networks such as Silence Media. While also gaining knowledge and understanding working for an established publisher while working with Northern & Shell. I orgianlly started working for Eyeconomy, who exclusive represented a portfolio of properties from news to society sites. Eyeconomy was then purchased in December by Digitalbox and became Digitalbox:media. I built a strong client relationship with various agencies, specifically with PHD and Zenith Optimedia as well as networks such as Silence Media. While also gaining knowledge and understanding working for an established publisher while working with Northern & Shell.

UK Sales Executive

• Mar 2012 - Sep 2012

Totallyher is a division of Gorilla Nation, a media owner that has been established in the UK over the last 3 years. Due to rapid growth, Gorilla Nation created a separate division specialising in reaching Females and Kids/Teens. Totallyher Own and Operate core female sites in the UK online space, including The Fashion Spot, She Knows, Mumtastic, Baby & Bump and Teenspot. Alongside the core sites, they have a number of other premium 3rd party female sites Offering integrations across both. Totallyher is a division of Gorilla Nation, a media owner that has been established in the UK over the last 3 years. Due to rapid growth, Gorilla Nation created a separate division specialising in reaching Females and Kids/Teens. Totallyher Own and Operate core female sites in the UK online space, including The Fashion Spot, She Knows, Mumtastic, Baby & Bump and Teenspot. Alongside the core sites, they have a number of other premium 3rd party female sites Offering integrations across both.

UK Sales Planner

• Apr 2011 - Mar 2012

Gorilla Nation is an Evolve Media Corporation Company and is the world's largest online ad sales rep firm. Gorilla Nation exclusively represents over 500 leading web publishers and offers integrated media and promotional programs to FTSE 500 brand advertisers. During my role at Gorilla Nation I worked closely with web publishing partners, as well as Media Agencies to deliver campaigns across an extensive portfolio of sites. This meant liaising and maintaining a good relationship with both… Show more Gorilla Nation is an Evolve Media Corporation Company and is the world's largest online ad sales rep firm. Gorilla Nation exclusively represents over 500 leading web publishers and offers integrated media and promotional programs to FTSE 500 brand advertisers. During my role at Gorilla Nation I worked closely with web publishing partners, as well as Media Agencies to deliver campaigns across an extensive portfolio of sites. This meant liaising and maintaining a good relationship with both the sales team and media agencies to deliver both high impact, integrated, rich media campaigns as well as DR campaigns across one or more properties. In this role I was given overall responsibilities for the delivery of campaigns for Omnicom, Aegis, Zenith Optimedia, and a number of tier 2 agencies. This involved a proficient knowledge of AdOps and Google's Dart for Publishers in order to set up, report and optimize campaigns. I was also regularly given responsibility for responding to briefs, which needed a high level of proficiency in PowerPoint as being able to run availability through DFP and composition Indexes in comScore. Furthermore I needed an in depth knowledge of our integrated products in order to be able to relay the technical specifications to media agencies as well as creative agencies. Show less Gorilla Nation is an Evolve Media Corporation Company and is the world's largest online ad sales rep firm. Gorilla Nation exclusively represents over 500 leading web publishers and offers integrated media and promotional programs to FTSE 500 brand advertisers. During my role at Gorilla Nation I worked closely with web publishing partners, as well as Media Agencies to deliver campaigns across an extensive portfolio of sites. This meant liaising and maintaining a good relationship with both… Show more Gorilla Nation is an Evolve Media Corporation Company and is the world's largest online ad sales rep firm. Gorilla Nation exclusively represents over 500 leading web publishers and offers integrated media and promotional programs to FTSE 500 brand advertisers. During my role at Gorilla Nation I worked closely with web publishing partners, as well as Media Agencies to deliver campaigns across an extensive portfolio of sites. This meant liaising and maintaining a good relationship with both the sales team and media agencies to deliver both high impact, integrated, rich media campaigns as well as DR campaigns across one or more properties. In this role I was given overall responsibilities for the delivery of campaigns for Omnicom, Aegis, Zenith Optimedia, and a number of tier 2 agencies. This involved a proficient knowledge of AdOps and Google's Dart for Publishers in order to set up, report and optimize campaigns. I was also regularly given responsibility for responding to briefs, which needed a high level of proficiency in PowerPoint as being able to run availability through DFP and composition Indexes in comScore. Furthermore I needed an in depth knowledge of our integrated products in order to be able to relay the technical specifications to media agencies as well as creative agencies. Show less