Regional Sales Manager

• May 2021 - Present

Regional Sales Manager

• Mar 2019 - Mar 2020

Brought on to bring stability to a company coming out of bankruptcy and in organizational flux. Hit the ground running and led the 14 distributor region through a complete portfolio rebranding and package evolution. Hired, trained and responsible for leading a 3 member district manager sales team. Led all facets of managing the region-on and off premise, chain execution, inventory management and logistics, sku rationalization, distributor reviews, quarterly and yearly planning, budgets and marketing.

Account Manager

• Jun 2018 - Jan 2019

One of the first employees of Y-Combinator funded cannabis beverage start-up. Instrumental in helping to develop the company’s strategic sales plan within California, as well as providing mentorship to junior sales manager and brand ambassadors. Traveled weekly to launch and develop the Southern California market for California Dreamin’, identifying and strategically targeting all legally licensed accounts. Extensively researched and helped the company to navigate the constantly evolving regulations and legalities of the fledgling California cannabis industry.

Regional Sales Manager

• Feb 2009 - Jan 2018

Quickly promoted to Regional Sales Manager after initial hire as Area Sales Manager. Drive new business development across Phusion brands, spurring growth in revenue and market share throughout the Western U.S. Analyze market and competitor trends, identify areas of opportunity, develop growth strategies and business plans, and launch new products. Define promotional and distribution strategies for Phusion products, and bolster brand recognition and product awareness on a regional scale for 40 SKUs. Build and coach 5-member team, manage relationships with 36 distributors, and oversee $275K operating budget.

Senior Sales Manager

• Oct 2007 - Nov 2008

Manage the Miller portfolio consisting of 20 brand franchises including over 100 SKUs for five distributors in Northern California totaling 1.2 million cases per year. Demonstrate expertise in distribution of new products. Sell emerging products, programs, and marketing to distributor network. Establish working relationships with key accounts, both independent and chain, in all classes of trade on- and off-premise. Oversee marketing media and advertising budget. Spearhead local event sponsorship. Hire and manage promotional models for events and samplings.

Area Sales Manager

• Oct 2006 - Oct 2007

Managed the development of Sparks within six distributors in the state of Colorado. Actively involved in the sales process; traveled extensively throughout the western and mid-western regions of the country to grow the brand nationally, as well as locally. Created promotional strategies to further develop the brand. Analyzed sales trends, developed, and implemented necessary corrective measures. Spearheaded crew drives in Colorado, Utah, and Idaho. Entrusted with full executive control over design, planning, and execution. Managed personal travel and entertainment annual budget of $40,000. Trained, supervised, and motivated staff of up to ten sales representatives per crew drive.

Area Sales Manager

• Apr 2005 - Oct 2006

Represented the fifth largest brewery in the country; managed six distributors within the state of Colorado. Effectively negotiated pricing, sales incentives, and distribution strategy. Tracked key account trends, analyzed opportunities, and forecasted distributor volume needs. Developed expertise in guerilla-marketing sales techniques by participating in monthly national crew drives to launch new markets. Represented the fifth largest brewery in the country; managed six distributors within the state of Colorado. Effectively negotiated pricing, sales incentives, and distribution strategy. Tracked key account trends, analyzed opportunities, and forecasted distributor volume needs. Developed expertise in guerilla-marketing sales techniques by participating in monthly national crew drives to launch new markets.

Account Executive

• May 2001 - Mar 2005

Drove off-premise beer sales of over 50 brands in the highly competitive Boulder territory. Managed relationships with liquor storeowners, buyers, and accounts receivable. Oversaw debt collection and maintained teamwork relationships with suppliers. Delivered key account programming and creative display execution. Upheld Western Beverage quality control standards. Participated in ongoing comprehensive Western Beverage and supplier sales trainings. Drove off-premise beer sales of over 50 brands in the highly competitive Boulder territory. Managed relationships with liquor storeowners, buyers, and accounts receivable. Oversaw debt collection and maintained teamwork relationships with suppliers. Delivered key account programming and creative display execution. Upheld Western Beverage quality control standards. Participated in ongoing comprehensive Western Beverage and supplier sales trainings.