Experience

Priority Crypto

• United Kingdom
• Staffing and Recruiting
• 1 - 100 Employee

• Chief Marketing Officer (Blockchain Venture Studio)

  • Nov 2022 - Present

  UK | Dubai | Singapore Overseeing all marketing and branding across existing brands and new projects including L1, IDO launchpad and token transparency protocol. Focus is to develop comprehensive go-to-market (GTM) strategies for both early-stage and existing projects, build ecosystem and communities, attract VC funding, all to ensuring success in the highly competitive blockchain landscape. Plus defining new branding strategies for these projects, giving them a unique and compelling identity that resonates with… Show more Overseeing all marketing and branding across existing brands and new projects including L1, IDO launchpad and token transparency protocol. Focus is to develop comprehensive go-to-market (GTM) strategies for both early-stage and existing projects, build ecosystem and communities, attract VC funding, all to ensuring success in the highly competitive blockchain landscape. Plus defining new branding strategies for these projects, giving them a unique and compelling identity that resonates with their target audience. As the projects are in stealth mode, NDAs and confidentiality agreements, means cannot divulge the client. Show less



Input Output (IOHK)

• Singapore
• Software Development
• 300 - 400 Employee

• Chief Marketing Officer

  • Feb 2021 - Aug 2022

  USA | UK | Singapore Cardano, LACE wallet, Atala Prism, Ethereum Classic In 18 months as CMO helped make Cardano a top 30 brand that ranks above Bitcoin, BMW, Nestle and Waitrose for brand intimacy, created the biggest hybrid marketing event ever, and won Fast Company Most Innovative Company award. Other marketing highlights include taking over New York Times, The Economist, WSJ websites globally for 24 hours to announce the world’s biggest blockchain deal (5m digital identities for an African… Show more Cardano, LACE wallet, Atala Prism, Ethereum Classic In 18 months as CMO helped make Cardano a top 30 brand that ranks above Bitcoin, BMW, Nestle and Waitrose for brand intimacy, created the biggest hybrid marketing event ever, and won Fast Company Most Innovative Company award. Other marketing highlights include taking over New York Times, The Economist, WSJ websites globally for 24 hours to announce the world’s biggest blockchain deal (5m digital identities for an African Government), producing 140 brand films in 3 months, having CEO featured live on Fox News, Yahoo Finance, Bloomberg and in Rolling Stone Magazine. At Consensus, Cardano achieved an unprecedented 100% positive sentiment (91% average) and 10% share of voice. Created the Cardano 360 news show to engage the community and ecosystem, which saw audiences grow 25x in 3 months, launched LACE wallet, developed Atala Prism brand and much more. All of which contributed to ADA increasing 20x in value from $0.15USD to over $3USD.

• Creative Director

  • Oct 2020 - Feb 2021

  USA | UK | Singapore As Creative Director laid the groundwork to build a world-class marketing and branding team that grew to over 100 people empowered to tell the Cardano and other brand narratives to retail, VCs, corporates, community and ecosystem partners across the world.



Madison Creative

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Chief Marketing Officer & Creative Director

  • May 2013 - Oct 2020

  London | Amsterdam | Dubai Barclays, Barclaycard, Bosch, Camelot, Emirates, FintechOS, Fujitsu, Hiber, Mercedes-Benz, OCTO, Porsche, Royal Caribbean Cruises, Samsung, TATA Communications Having sold BBDO agency to part of VCCP, established Madison Creative for contract and freelance work around the world. Highlights include winning AWS Commercial Start-up of the Year for Hiber (nano satellites), producing global corporate films and marketing campaigns for Emirates, and branding and app design for Barclays and… Show more Barclays, Barclaycard, Bosch, Camelot, Emirates, FintechOS, Fujitsu, Hiber, Mercedes-Benz, OCTO, Porsche, Royal Caribbean Cruises, Samsung, TATA Communications Having sold BBDO agency to part of VCCP, established Madison Creative for contract and freelance work around the world. Highlights include winning AWS Commercial Start-up of the Year for Hiber (nano satellites), producing global corporate films and marketing campaigns for Emirates, and branding and app design for Barclays and Barclaycard. Show less



This is FARM

• United Kingdom
• Staffing and Recruiting
• 1 - 100 Employee

• Creative Director & Brand Consultant

  • Apr 2020 - Sep 2020

  London, England, United Kingdom Creative and Brand consultant for business acceleration platform providing a range of management and business services to assist the scaling and growth of startups to established tech companies.



FintechOS

• United Kingdom
• Software Development
• 100 - 200 Employee

• Creative Director & Brand Consultant

  • Jul 2019 - Mar 2020

  London | Bucharest Creative and Brand consultant for financial integration layer that bridges the latency between financial legacy systems and disruptive financial applications.



DFF (Dutch Founders Fund)

• Netherlands
• Venture Capital and Private Equity Principals
• 1 - 100 Employee

• Creative Director & Brand Consultant

  • Jan 2018 - Sep 2018

  United Kingdom | Netherlands Creative and Brand consultant for Dutch VC formed by founders of JustEat, WeTransfer & SoWifi to develop new growth channels and marketing for start-ups.



CI Group

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Creative Director & Brand Consultant

  • Feb 2017 - Sep 2017

  London, United Kingdom Creative and Brand consultant across Fujitsu, Samsung, TATA, OCTO, National Lottery and Royal Caribbean Cruises.



Barclays

• United Kingdom
• Financial Services
• 700 & Above Employee

• Creative & Brand Consultant

  • Nov 2014 - Jan 2017

  London, United Kingdom In-house role based in Barclays Global Head Quarters in Canary Wharf creating digital content and branding for Barclaycard including launching contactless wearable tech.



Andon Creative Design

• United Arab Emirates
• Advertising Services
• 1 - 100 Employee

• Creative Director & Brand Consultant

  • Jun 2015 - Oct 2016

  Dubai Creative and Brand consultant on Emirates Airline creating, directing and producing global corporate films and marketing.



The Specialist Works

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Creative Director & Brand Consultant

  • May 2014 - Aug 2014

  London Creative and Brand consultant creating, writing and overseeing design and production of digital campaigns for Late Rooms & Asia Rooms across Singapore, Malaysia and Australasia.



RSM The Agency

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Creative Director & Brand Consultant

  • Apr 2013 - Jul 2013

  Milton Keynes Creative and Brand consultant creating integrated campaigns and brand strategies for Mercedes-Benz, Lamborghini, Smart Car, and Porsche.



MELLI DESIGN LIMITED

• United Kingdom
• Advertising Services

• Creative Director & Brand Consultant

  • May 2012 - Apr 2013

  United Kingdom Creative and Brand consultant on Mars, Pedigree, Whiskas, Johnson & Johnson, Ella’s Kitchen, Twinings, Thorntons, Britvic, Heineken, Kraft, and Multipower.



Redeye Film Productions

• Creative Director & Brand Consultant

  • Oct 2011 - May 2012

  United Kingdom Creative sabbatical from London ad scene to help a long-time friend establish an independent film, online video and photographic production company filming for Ducati, Monster Energy Drinks, YHA, KTM, and Honda.



Catapult: VCCP Media

• Advertising Services

• Creative Director

  • Aug 2010 - Sep 2011

  London, United Kingdom Catapult was the new creative division from merger between BBDO (First City) with Adconnection (VCCP).



BBDO Worldwide

• United States
• Advertising Services
• 700 & Above Employee

• Partner & Creative Director

  • Oct 1998 - Aug 2011

  London, United Kingdom Dyrup Paint Europe, Easynet / Sky, EDF Energy, IG Index, Legoland, London Business School, News International, New Zealand Lamb, Oxford University, Qatar National Bank, Sky, Toyota, UK Online, Virgin and VisitDenmark At London BBDO agency (First City) responsible for international marketing and branding campaigns out of London or via the BBDO global agency network. This covered Europe, Middle East, Far East, and Australasia and New Zealand.



Leo Burnett

• United States
• Advertising Services
• 700 & Above Employee

• Creative Group Head

  • Dec 1997 - Oct 1998

  London, United Kingdom



McWilliams Partnership

• Creative Group Head

  • Aug 1994 - Dec 1997

  London, United Kingdom



Ogilvy UK

• Marketing Services
• 200 - 300 Employee

• Senior Copywriter

  • Mar 1994 - Aug 1994

  London, United Kingdom



MullenLowe Lintas Group

• India
• Advertising Services
• 700 & Above Employee

• Group Head

  • Aug 1991 - Mar 1994

  London, United Kingdom



Still Price Court Twivy D’Souza

• Senior Copywriter

  • Jan 1990 - Aug 1991



DDB

• United States
• Advertising Services
• 700 & Above Employee

• Copywriter

  • Aug 1989 - Jan 1990

  London, United Kingdom