Experience

Dynamic Resources

• United States
• Retail
• 1 - 100 Employee

• Business Development & Marketing Manager

  • Jun 2022 - Present

   Strategic Marketing  Key Account management of senior clients  B2B Luxury Retail Business Development • Brand Positioning • Marketing Planning o Clear understanding of Marketing Channels and its characteristics  Strategic Marketing  Key Account management of senior clients  B2B Luxury Retail Business Development • Brand Positioning • Marketing Planning o Clear understanding of Marketing Channels and its characteristics



A11 Marketing

• Business Consulting and Services

• Marketing and Sales Director

  • Mar 2019 - Sep 2022

  • Strategic Marketing• Brand Positioning • Portfolio strategy and brand architecture (including naming, M&A, migration)• Marketing Planning• Demonstrate a strong understanding of the clients’ products, competition, industry and marketing objectives; and be able totranslate them into search strategies.• Key Account management of all senior clients o Clear understanding of Marketing Channels and its characteristics• Senior Content Planner (ecommercers, SAAs, Start-ups, Real State, hospitals, Industries beverages, SMBs, Mall, hotels, restaurants, Clinics, distributor, Engineering Companies)• Communications planning (high level, leading into campaign and content strategy)• Created and headed campaign and content strategy, including managing content plans to clients• Marketing plan & Roadmap to achieve all SEM & SEO objectives• Portfolio strategy and brand architecture Team Management and People Management• Leading team meetings and brainstorms• Managing Virtual Teams• Delegates and coordinates tasks to achieve maximum productivity• Analyses short- and medium-term goals and determines objectives• Takes advantage of available resources to complete work efficiently• Ensures delivery of creative solutions with consistency and speed without compromising creative product. Show less

• Performance and Growth Marketing

  • Mar 2018 - Sep 2022

  *Strategy: developing expertise within paid media, applying original thought to build solutions to client problems.*Execution: of all paid media activity, performance, e-commerce and brand awareness, for the accounts that I am leading on.* Optimization: analyzing the performance of the accounts and making the necessary adjustments to deliver incremental improvements in performance. Testing: identifying the right timing and approach for testing different performance channels, landing pages, audiences, creatives and ad copies, and documenting the tests ensuring the record of the outcomes.* Reporting: analyzing data using tools like Excel, Supermetrics, Google Analytics and Data Studio and producing insightful reports for clients providing strategic feedback and learnings.Overseeing campaign performance, providing media spend forecasts and budget recommendations, and troubleshooting issues as they arise.* Management of paid SEM, SEO, & all aspects of Google Shopping campaigns; analyzed search performance and conducted search testing to identify opportunities for increasing search engine visibility as well as new leads & customer acquisitions. Show less

• B2B Marketing and Sales

  • Mar 2018 - Sep 2022

  * Planning Ideal Customer Profile* Working with Data Base Tech Companies for segmented Mailing Copywrite: develop Scripts, and contact cadences, using: email marketing, linkedin, sms, and cold email, cold call, and referral call.* Participate in new business development and pitches, Implementing CRMs tools, such as Pipedrive.* Consistent track record of delivering pipeline, and hitting revenue and ROI targets.* Proven experience partnering with sales leadership, SDR, and field sales organizations to drive revenue results and collaborating across different functions.* Experience executing impactful, innovative, and marketing campaigns and programs that target a variety of personas - from developer users, to product champions, and technologies.* Extensive experience and understanding of the B2B customer buyer’s journey: key drivers, what drives pipeline, and how marketing can accelerate PG efforts across each step of the funnel. Show less



ESG C&C

• Brazil
• Accounting
• 1 - 100 Employee

• Head Of Marketing

  • Jan 2015 - Feb 2018

  B2C – ECOMMERCE ( CR Beauty – Eurosono)Budgeted Front-End Suppliers, Hosters, APIs, Logistics, payment and invoice.Proactively manage suppliers and internal stakeholders' expectations during the onboarding and deployment phases.Work closely with enterprise software experts and Internal team to drive success on the project and integration.Help the roll-out of the new APIs: chatbot, price research, automatic recommendation, Tags, google shopping, up to the launchingkick-off of the project.SMBs TURN AROUND – FRUTALI (Acai Factory) and NATTURALI (Mineral Water Factory), Feline (fashion business)ERP - implementationFinance and portfolio evaluation (P&L, ROI, EBITDA and ARR/ IRR).Strategic PositionNew Channel Marketing DevelopmentBPO – CUSTOMER SERVICE (Whirpool, Compra Certa, Volkswagen, Sodexo, Santander)Managing ContractsKPIs OperationHeading Tech integrations Show less

• Partner - Marketing and Sales Consultant

  • 2014 - 2018

  -Structuring more than 20 businesses in different segments such as: Start ups, Ecommerces, SAAs, food industry, retail, restaurants, hotels, export and import of products, gyms, distribution of products, Fast-Moving Consumer Goods (FMCG), International Sales.Strategic RoleI acted as a member of the board, participating practically as a business partner, developing:Strategic planningDeploying okrsPlanning new organizational structures and rolesObjective setting and management• P+L Ownership and managementBudget Management.Stakeholder and Agency Management• Contribute to the development of the company’s strategy,growth and business planMARKETING AND SALE PROGRAM• - Plan and execute the entire Marketing plan• Work cross functionally across Sales, Business Development and Marketing to gain buy-in on and scale that drive revenue and market fit.• - Management and analysis of insights, metrics and Marketing OKRs;• - Develop relationship and alignment with other teams;• - Marketing budget management for better brand positioning;• - Development of strategic plans for lead generationo - Management of automations, segmentations and lead journeys• - Management, execution and analysis of the effectiveness and returns.• - Responsible for all digital channels of companies, website, among others• - Responsible for creating, managing and publishing content• Plan and execute marketing actions on social media for assertive communication;• Promote new partnerships for the product, aiming to work with the target audience• Team Structure development and managemento - monitoring results through leads generated by marketing campaigns;o Monitor the prospecting process with sellerso Develop and apply training for the internal team for improvement or recycling, if necessary;o Improve sales productivity by collaborating with Product and Sales Enablement to build sales enablement materials tailored to each market and its unique competitors. Show less



Warm Brasil - Relationship Center & BPO

• Brazil
• Outsourcing and Offshoring Consulting
• 1 - 100 Employee

• Commercial Director

  • Apr 2013 - Jun 2014

  Relationship with key accounts; development of strategies for prospection (Pipeline); new contract management; high complexity sales process (RFQs and RFPs); proposals with price structuring, P&L (profit & loss), projected cash flow, CAPEX, OPEX; presentation of proposals and projects for high corporate decision makers. Relationship with key accounts; development of strategies for prospection (Pipeline); new contract management; high complexity sales process (RFQs and RFPs); proposals with price structuring, P&L (profit & loss), projected cash flow, CAPEX, OPEX; presentation of proposals and projects for high corporate decision makers.



Tellus LA

• Telecommunications
• 1 - 100 Employee

• After Sales and Up-Selling Director

  • 2012 - Apr 2013

  Creation of KPIs within the business operations; creation of the area responsible for the customer relationship management, mainly at a high corporate level in accounts such as Serasa, Santander, Claro, Boa Vista, Xerox; new project presentations with ROIs perspectives, new technological solutions to improve operational efficiency and operating costs to customers; follow operational KPIs to be the link between the delivery, the direct managers, support areas and customers. BPO – CUSTOMER SERVICE (Whirpool, Compra Certa, Volkswagen, Sodexo, Santander) Managing Contracts KPIs Operation Heading Tech integrations Show less



Natturali Indústria de Água Mineral

• Brazil
• Beverage Manufacturing
• 1 - 100 Employee

• Commercial Director

  • 2008 - 2012

  Director of Sales Key Account Management: · Operated as a key account manager for key customers. · Prepared promotional pricing – forecast sales, compare actual and forecasts. · Managed and developed the relationships with Key Multiple and Group Accounts to drive and grow the Beverage Industry’s volume and achieve agreed sales targets. · Negotiating and implementing Long Term Agreements (LTA’s) with Key Accounts in conjunction with the plant. · Following up commercial trading and product performance with customers on a regular basis. Stock Management: · Order and forecast stock daily · Undertakes pack house walk around daily to check quality, quantity, reasons for rejection, shelf life. · Reviews shelf life daily, prioritise what is for sale, compare actual against forecast, review daily profitability. Financial: - ERP - implementation · Promotional planning · Raise purchase orders, invoice queries · Agree pricing for buying and selling. · Review additional costs e.g. production, transport. · Investigate any discrepancies. · Liaise with growers/suppliers daily on queries/accounts. Show less



Futura Representações

• Brazil
• Renewable Energy Semiconductor Manufacturing

• Sales Representative

  • 2005 - 2008

  Sales representative of major retailers; opening the market for brands such as: Positivo, Case Logic, Oregon Scientific and Symantec to markets; preparation and creation of campaigns with clients; monitoring selling and sellouts; development of trade marketing strategies by brand. Sales representative of major retailers; opening the market for brands such as: Positivo, Case Logic, Oregon Scientific and Symantec to markets; preparation and creation of campaigns with clients; monitoring selling and sellouts; development of trade marketing strategies by brand.



CAOA

• Brazil
• Retail

• International Analyst

  • 2004 - 2005

  Market analysis; development of local projects; presentations to senior corporate executives (local and international); preparation and implementation of reports for the headquarters and international dialogue between CAOA Group and Hyundai Motor Company. Market analysis; development of local projects; presentations to senior corporate executives (local and international); preparation and implementation of reports for the headquarters and international dialogue between CAOA Group and Hyundai Motor Company.



Renault Dealer Nice Autovendas

• Commercial Director

  • 2000 - 2003

  Responsible for Sales of all business units from the car dealership; establishment and control of departmental goals, quantitative and qualitative; development of campaigns, trade marketing, marketing plans and communication; relationship with agencies and with the factory; control of operating and financial results. Results: increased market share of the brand in the region from 2.7% to 4.1%, doubling the value of assets in the period. Responsible for Sales of all business units from the car dealership; establishment and control of departmental goals, quantitative and qualitative; development of campaigns, trade marketing, marketing plans and communication; relationship with agencies and with the factory; control of operating and financial results. Results: increased market share of the brand in the region from 2.7% to 4.1%, doubling the value of assets in the period.



TeleNova Communications

• Telecommunications
• 1 - 100 Employee

• Account Manager

  • 1998 - 1999

  Analysis and market research, negotiation and sales of wholesale traffic; strategic analysis, contracts, technology and volumes; prospecting and maintaining customers in several countries. Analysis and market research, negotiation and sales of wholesale traffic; strategic analysis, contracts, technology and volumes; prospecting and maintaining customers in several countries.