Experience

simplyBrand

• China
• Technology, Information and Internet
• 1 - 100 Employee

• GM of Brand Intelligence

  • Jan 2017 - Present

  1、 Lead Client Service team, set up long term and short term goals for online big data business 2、 Work with team members to conduct social listening analysis,deep dive insights and recommendation to client. 3、 Ensure all proposals, methodologies and job specifications are in line with research requirements and fit with client objectives. 1、 Lead Client Service team, set up long term and short term goals for online big data business 2、 Work with team members to conduct social listening analysis,deep dive insights and recommendation to client. 3、 Ensure all proposals, methodologies and job specifications are in line with research requirements and fit with client objectives.



Surpassdata

• shanghai

• Senior Research Manager

  • Dec 2015 - Dec 2016

  1.lead market research team to complete big data analysis report for clients 2.Online big data product(SASS) planning 3.Combine offline & online data with new methodology to analysis consumer journey 1.lead market research team to complete big data analysis report for clients 2.Online big data product(SASS) planning 3.Combine offline & online data with new methodology to analysis consumer journey



TNS-Sinotrust

• Shanghai

• Senior Research Manager

  • Mar 2015 - Oct 2015

  1、 Lead research managers and analysts to complete projects and give professional suggestions and solutions to team members; 2、 Complete financial goals with team members; 3、 Lead team members to complete personal KPI assessment; 4、 Estimate human power and resources required to achieve the project objectives； 5、 Draft and submit budget and recommend changes when necessary;；discuss with other managers on human power when needed； 6、 Establish and manage the project expectation for project members； Show less



Shanghai Dongjin Business Consulting Co., Ltd.

• China
• Legal Services
• 1 - 100 Employee

• Research Manager

  • Jul 2008 - Dec 2014

  Responsibility： 1、Drive business development for the company and build up a team. 2、Mange the progress of research project and ensure the smooth execution and high quality. 3、Work closely with clients and provide professional service to mainntain a good relationship with clients and develop new business leads. 4、In charge of suggesting proposal, making execution plan, writing report and making presentation. 5、Provide supporting information and find opportunity for the top management level Show less



HCR(慧辰资讯)

• China
• Market Research
• 1 - 100 Employee

• Research Supervisor

  • Jul 2000 - Jan 2005

  1、Supervising the process of project operation, ensuring the authenticity and the validity of data materials. 2、Writing qualitative/quantitative reports for home appliance industry clients. 3、According to the results from research, give clients good suggestions on marketing and consumer strategy. 4、Give final presentation on the project. 1、Supervising the process of project operation, ensuring the authenticity and the validity of data materials. 2、Writing qualitative/quantitative reports for home appliance industry clients. 3、According to the results from research, give clients good suggestions on marketing and consumer strategy. 4、Give final presentation on the project.