Raluca R.
Marketing Specialist at Stejarii Country Club- Claim this Profile
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Topline Score
Bio
Credentials
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Lean Six Sigma-Green Belt
Lean Six Sigma Institute LLCNov, 2016- Nov, 2024 -
Graduated Bar School
NovusMar, 2011- Nov, 2024 -
Kaizen 5S
Kaizen Institute Consulting Group, Ltd.
Experience
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Stejarii Country Club
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Romania
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Wellness and Fitness Services
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1 - 100 Employee
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Marketing Specialist
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Aug 2018 - Present
o Updating and developing the company website o Editing and ensuring the distribution of newsletters;o Developing "Stejarii Magazine" (3 editions per year)o Organizing and promoting Stejarii Country Club eventso Analyzing the performance of advertising campaigns and ensuring that all marketing materials are in line with the brand identityo Developing briefs and interacting with media, communication and social media agencieso Conducting market research reports and financial statements related to the marketing and communication departmento Analyzing and identifying techniques in order to optimize the online and offline experience of Stejarii Country Club customerso Creating and handling the content and production of support materials (presentation, promotional materials)o Maintaining a strong relationship with the press
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Grup CrisTim
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Romania
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Food and Beverage Manufacturing
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1 - 100 Employee
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Junior Brand Manager
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Jul 2015 - Jun 2018
o Managing the national communication and promotion campaign (360 º) for the ready meal brand - Bunatati. o Creating and monitoring campaigns on Facebook, Instagram.o Develop brief and keep in touch with the agencies involved in implementing the campaign.o Analysis of proposals received from creative agencies.o Managing relationships with involved agencies, participants and internal departments (Legal, Acquisitions, Financial-Accounting, Sales, etc.).o Monitoring the media plan agreed with the agencies.o Drafting promotional campaign ruleso Monitoring delivery and trade materials distribution.o Tracking campaign performance from sales perspective.o Involvement in creating and launching new products.o Analyze industry, competition and market trends.o Gathering information on consumer needs and trendso Following market trends and presenting creative ideas. o Submission of proposals to the Research &Development departmento Involvement in product tasting sessionso Developing and implementing product launch strategy (creating article charts, timing new product launch, etc.)o Coordinate digital marketing activitieso Monitor and improve Cris-Tim`s online reputationo Share qualitative content on social media channelso Development of online campaign (“ Eticheta Curata”)
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Marketing Specialist
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Apr 2014 - Jul 2015
o Monitoring and execution of marketing plans for Cris-Tim brands(Matache Macelarul, Vitality, Gostat, Bunătăți).o Assist with the development and writing of marketing materials, such as plans, recommendations and presentations.o Analyze current and past marketing data to help determine overall marketing strategy.o Ensure marketing ideas coincide with the company's brand and mission statement. o Development and implementation of projects related to internal and external communicationo Perform internal and external information ads in accordance with procedures, quality standards and communication policy agreed by Cris Tim Group.o Monitoring the evolution of the campaign in terms of sales and providing support to sales team.o Review proposals received from advertising agency and presenting the ideas to the departments involved in the decision processo Product packaging management within CrisTim Groupo Maintaining the relationship with product labels supplierso Proofreading labels or PR materials before printing/ publication o Maintaining the relationship with the Research & Development department in order to update the information on the labels in accordance with the recipe changes;o Operating invoices o Organizing conferences, international trade fairs (SIAL 2014, 2016 ) and other eventso Developing PR materialso Maintaining the relationship with mass- media and the televisions or agencies involved when the media presence is part of the strategy of a marketing campaigno Preparing internal financial statements or administrative reports for the Human Resources/Finance departmento Monitoring delivery and distribution of trade materials o Kaizen (continuous improvement system) implementation in Marketing Department o Inform the departments concerned about the progress of Marketing projects
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HR Assistant
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Apr 2012 - Dec 2012
o Assist the management of vetting and screening issues that require HR attentiono Assist the development of HR policies, templates and support tools to enable operational managers to effectively manage their staffo Track HR cases and projects and provide complex and detailed management reports on requesto Support the recruitment function as necessaryo Provide quality administrative support to the team and act as the first point of contact for the HR team, passing on messages and information to the team as requiredo Having in depth conversations with people over the phone & face to face.o Being responsible for the full employee life cycle from recruitment, induction to exit, and for providing full administrative support to the HR Managers and Officerso Putting together new employee starter packso I have been attending new hire application processo Maintaining organized and up-to-date HR fileso I was responsible for performing HR file audits to ensure that all required documents are collected and are maintained in employee fileso I was providing clerical support duties for the HR manager
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Education
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2010 - 2013
Middlesex University
BA(Hons) Business and Human Resources Management, Upper second class (2.1)
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